What are the e-commerce platforms in Southeast Asia? Which ones are easy to operate?

In recent years, the cross-border e-commerce industry has developed very rapidly, especially in the past two years. Affected by the COVID-19 pandemic, more and more consumers have begun to like shopping in Shanghai. The e-commerce development in Southeast Asia is even faster. Let's take a look at the good cross-border e-commerce platforms in this region.

TOP1——Shopee

According to the report, it is not difficult to find that the Shopee platform has performed excellently. The platform covers major markets in Southeast Asia and occupies a leading position.

The main reason for Shopee's rapid development is its localization development strategy. The markets covered by the Shopee platform vary greatly, with different languages, religions, and consumer preferences. In order to flexibly respond to different market demands, localized operations have become Shopee's primary strategy. Shopee's leaders have lived and worked in Southeast Asia for decades, have a deep understanding of the local market, and have recruited local talents to form an operations team.

At the same time, Southeast Asia is one of the most mobile Internet regions in the world, with more than 90% of Internet users using mobile devices to access the Internet. It can be said that people here first have mobile devices and then PC devices. To this end, Shopee launched independent apps in 8 major markets to cope with market differentiation, mobility and fragmentation trends, and created in-app mini-games for mobile scenarios such as "traffic jams during commuting" to firmly grasp users. In order to cater to the preferences of young audiences, Shopee also invited well-known local social celebrities in various markets to strongly attract traffic.

2. Lazada

In the development of cross-border business, brands have always been the focus of Lazada's support. In August 2020, Lazada and Tmall jointly launched the "New Domestic Products Overseas Plan", focusing on supporting brands on the Tmall platform to enter its brand mall LazMall. In order to accelerate the overseas expansion of brands, Lazada has introduced a number of policies, such as creating an M2M (TMall-Lazmall) overseas fast lane for Tmall brand merchants settled in the LazMall brand mall to Southeast Asia, and shortening the settlement period from one month to one week.

For this purpose, Lazada has also set up an exclusive service team to provide brands that enter LazMall with an overall solution for product selection and pricing in the Southeast Asian market. On this basis, Lazada also provides a complete set of Southeast Asian cross-border logistics solutions for brands on Tmall. It can be seen that today's Lazada pays more attention to brand merchants, especially Tmall merchants, and its LazMall has the same purpose as Tmall in the Southeast Asian market. Correspondingly, Taobao, Tmall sellers and brand sellers will also prefer Lazada. Lazada store opening is still very promising.

3. Bukalapak

Bukalapak, which also focuses on the Indonesian market, is the third largest e-commerce platform in Indonesia. Bukalapak is a C2C e-commerce website that focuses on helping micro, small and medium-sized enterprises sell products online. In 2019, Bukalapak officially upgraded to a "unicorn" company with a market value of more than US$2.5 billion, and received investment from Emtek, Indonesia's largest media company, and China's Alibaba.

In fact, there are many good cross-border e-commerce platforms in Southeast Asia, so we won’t introduce them here. We suggest that you choose a few platforms with good reputations and cast a wide net. If one platform fails, another platform may sell very well.