The easiest person to make money on Douyin

There are many ways to make money. You must have heard of making money on Douyin, but which way is the most profitable on Douyin? Let's take a look at this article to find out.

What kind of people can make money most easily on Douyin?

My answer is: craftsman.

This is a platform that chases after a group of people and asks you to give them money. It is tailor-made for craftsmen.

If you have a skill, I suggest you make sure to shoot short videos and live broadcasts on Douyin, and then work hard to make money.

1. Who are the craftsmen?

The scope of craftsmen I am talking about here is relatively broad, which may not be correct if you examine it strictly. I personally divide it into several directions.

1. Food Craftsman

For example, you can make sesame cakes, beef soup, ramen, bacon, braised food, draw sugar figures, etc.

2. Craftsman

It mainly refers to the ability to weave bamboo and straw, build houses, make wardrobes, stools, tables and chairs, various bamboo carvings, wood carvings, etc.

Image: Lipstick repair

3. Tinker Craftsman

For example, they can repair ancient paintings, brand-name clothing, sofas, shoes, lipsticks, brand-name bags, watches, mobile phones, cars, etc.

4. Artisans

I like to collect, make and identify calligraphy and paintings, jade, old wine, antiques, jewelry, plates and strings, ancient coins, etc.

In addition, you can also add other craftsmen on your own.

See which type you belong to, or see which craftsmen, masters, even famous artists, inheritors of intangible cultural heritage, etc. are around you.

2. Why is Douyin suitable for craftsmen?

So why do people say that Douyin is friendly to artists, and even chases them to give money?

1. Interest recommendation

One of the biggest benefits of the Tik Tok platform is interest recommendations.

First of all, it will give most authors a basic traffic pool, whether it is three hundred or five hundred, at least it will give business people a chance to promote themselves.

Secondly, based on the content itself, user interaction and other behaviors, Douyin will also make accurate push notifications to help authors find users who like this content.

2. Crowd Amplification

Tik Tok gives an ordinary person greater power to spread information, while also greatly reducing the cost of dissemination.

In the past, if you were alone in a village, your consumers would be from this village or the next village.

But on Douyin, your audience and consumers may be from all over the country, such as Heilongjiang, Xinjiang, Yunnan, etc.

Why do many people make money on Taobao, Pinduoduo, and Douyin? Because their customer base has increased 50 or 100 times compared to the local base.

3. Craftsmanship presentation

Many things made by craftsmen are delicious and exquisite, but everyone only sees the results but does not know the process involved.

Through video, we can record and restore how a bracelet is made, how an old item is recycled, how a brand-name bag is reused, how a famous watch is repaired, and how a painting is painted.

While watching, users can not only feel the difficulty of making something, but also be impressed by the craftsmanship of the master craftsmen.

To sum it up in one sentence, the process of craftsmen making things is itself a good content.

Good content is in line with the characteristics of communication on East-West platforms.

3. Users have huge technical needs

Nowadays, we often say that no one is learning something anymore, no one is willing to do something, or no one can be found to repair something.

There is a basic premise for saying this, which is that it only applies to the environment you are in, such as your village or your town.

But looking at the entire country, there are tens of thousands of towns, thousands of counties, and more than one billion users.

For example, there are very few places that can repair shoes, bags, and brand-name clothes, but there are millions or even tens of millions of users across the country who have such needs.

Image: Key upgrade/bag repair

There is an old man in Changzhou, Jiangsu, who shoots videos of him mending clothes and pants, with the cost ranging from dozens to hundreds. At first, he shot the videos alone to share them, but later, as his business grew, he set up a studio and organized a group of old people to do the work directly.

There are several accounts on Douyin that repair lipsticks. This business seems to be relatively niche, but many girls and mothers have such needs. When business is good, they can earn 30,000 to 50,000 yuan a month.

Therefore, many seemingly traditional and backward demands only appear small in a certain environment.

Douyin has magnified this market and users by dozens, hundreds or even thousands of times.

By the way, there are many handmade products now, such as handmade lotus root powder, handmade potato powder, original honey, etc. Many beekeepers, bamboo shoot diggers, and herbalists rely on Douyin to record their process, and suddenly they are no longer worried about business.

4. How to make money on Douyin with your skills

So, as a craftsman with skills and products, how should you seize the opportunity and quickly monetize on Douyin?

I will briefly summarize three aspects for you. If you are interested, you can find some benchmark accounts to think about first.

1. Stable update of production videos

Whether you are going up the mountain to collect honey, or doing weaving, ironwork, or repair work at home, you can film the process of purchasing, processing, and communication and restore it to users in a realistic way.

Just make sure the image quality is clear and the content is not cluttered.

At the same time, maintain stable updates and don't update every now and then.

You know, every update is an opportunity to connect with customers.

2. Showcase results or cases

For example, if you help others repair their lipstick, then you can record the complete process of lipstick repair.

If you help others make clothes or repair bags, you can show what materials and skills you used in the process.

In short, you need to let users see that you have such capabilities and that you have customers who are willing to pay.

3. Prepare a product

The purpose of craftsmen making Douyin videos is to make a living and to get orders from people.

Therefore, when showcasing your own technology and products, you should also provide users with a way to place orders and paid products.

You can direct users to WeChat and then make transactions.

You can also make some popular products. For example, someone made a bamboo cat bed and a tool for peeling chestnuts, and their sales volume is over tens of thousands.

4. Broadcast at a certain frequency

If you want to increase conversion rate, you must start broadcasting.

While live streaming, demonstrate your skills and production process, and guide users to place orders.

The frequency should not be high, but should be stable, such as once a week, twice a week, etc.

5. Find some experienced craftsmen to cooperate with

It doesn’t matter if you don’t have any skills, you can find someone to partner with.

For example, someone went back to his own town and found a few veteran artists, filmed videos for them, and even provided a venue for them to work.

Then take the orders and split the profits with them.

I have already created matrix accounts for several craftsmen.

The craftsmen’s accounts won’t see a particularly large surge in orders, but they won’t be short-lived either.

If done well, craftsmen in certain fields will gain a good group of users and it will be a long-term sustainable business.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"