What are the ranking rules of Alibaba International Station? Interpretation of ranking rules

Alibaba International Station is the territory of large wholesale merchants. Large overseas sellers usually choose the International Station to conduct transactions. If merchants want to obtain orders, they need to rank their stores high. So what are the rules for ranking on the International Station? Next, let us introduce it in detail.

Interpretation of ranking rules

Now the weight of natural sorting rules has tilted towards credit insurance. The higher the credit insurance, the more inquiries there are, and this can basically be on the homepage.

The search mechanism has three stages: cheat filtering, matching, and sorting. That is, cheating will be filtered out first, and then the products that meet the needs will be selected based on the degree of correlation between categories and texts. Finally, they will be sorted based on user preferences, products, and supplier information.

In other words, to rank high, suppliers should do the following:

1. Ensure that there are no problematic products on the platform and release products with high-quality information. Ensure the word matching degree and cover enough words (blue ocean words + red ocean words).

2. Pay attention to the platform’s supplier ratings and appropriately increase advertising value-added services.

3. Improve product preference. This is the most difficult point and one of the factors that determine whether a red ocean keyword can be ranked high. Currently, the best way is to cover popular keywords, especially recently rising keywords (new high-profile keywords), and use through trains to concentrate resources to create hot products. 4. Improve transaction data. The core is credit insurance transaction data, because transactions are the future direction of the platform. The weight of this point will only increase, and it is one of the factors that determine whether a red ocean keyword can be ranked high. Okay, after explaining the rules, let's talk about the problems that suppliers will encounter:

1. Provide high-quality products and increase popularity.

2. Previously, the core of word matching was in the title. The title length was limited, and the product could only cover about 3 to 5 words. However, there were many blue ocean words corresponding to a single product. If you wanted to cover them all, you had to publish a large number of them, which was a lot of work.

Solution:

10 platforms have launched boutique rules, released product interfaces in the background, and directly scored products, which are divided into three categories: boutique products, ordinary products, and low-quality products. Subsequent suppliers can optimize their products in a targeted manner.

2. Change the title and word coverage rules. The original title is recommended to be 100 characters, and the key point of word matching is only in the title. The three keyword spaces only serve as auxiliary explanations. Now it is changed to about 50 characters, and the matching effect of the three word spaces is equivalent to the title. In other words, in the future, to cover the blue ocean word, you only need to fill the blue ocean word into the word space. It greatly reduces the workload of suppliers!

The ranking rules of the international site are based on the store's credit rating. The higher the credit rating and the more inquiries, the more likely it is to be on the homepage. Secondly, based on the search mechanism, cheating filtering, matching, and sorting will ultimately give users the most suitable products. So, if you want to rank high, the method is actually very obvious.