Is it easy to open a store on eBay? What should I sell?

From last year to this year, due to the impact of the COVID-19 pandemic, many companies have shifted their focus to the Internet, and cross-border e-commerce has developed more rapidly at this time. eBay is one of the platforms that merchants like. I wonder if it is easy to do business on eBay now?

1. Is eBay easy to do business?

In fact, at present, eBay is quite popular. Basically, newcomers who open a store will choose this site as their first stop to familiarize themselves with the platform. Moreover, the customers in this area are relatively more accurate, so there is no need for everyone to spend a lot of time looking for target customers.

If you want to open a store on eBay, the overseas market is actually very large because it has a lot of users, so there will definitely be business if you open a store.

2. What to sell?

1. Select products based on the hot-selling data on the platform homepage:

Sellers can search for best-selling product categories on the eBay platform. The reason for starting from categories rather than specific products is to allow sellers to quickly identify the best-selling products, because these categories often have the greatest potential.

We can see the hot-selling categories on the homepage of the platform, including electronic products, clothing, shoes and hats, photographic equipment, accessories and jewelry, hobbies, automotive supplies, adult products, etc. After finding these products, what you need to do is to find similar products for sale through the keywords filtered out by these products, and you can also extend more relevant products yourself.

In addition, sellers can also explore product selection inspiration by looking at other competitors’ products. Usually, sellers with eBay sales experience will have many best-selling products of their own, because they may have invested time in market research.

So, when sellers search for best-selling products in a certain category on eBay, they can click on the seller information to see what other high-selling products they have. Sellers need to remember that the best indicator of discovering a good product is its sales volume, so sellers only need to check the products with the highest sales.

2. Look for products with large space in Lurun:

When the seller has completed the keyword list of the product, he needs to reduce the production to see if the product meets the high sales indicators, which also include the product success rate, product sales rate and product average price. The product success rate should be at least higher than 50%, which reflects the seller's sales progress, so the higher this value is, the better; it is even better if the product sales rate exceeds 100%.

The sales rate is the ratio of the number of goods sold to the total number of goods, and is an indicator of how fast a product is sold. The faster a product sells, the more demand there is for it. Regarding the choice of average product price, it is recommended that sellers choose products priced around $20 or higher in most cases, as these products have more profitable margins.

3. Best-selling product development:

The reason why products become popular is actually very simple. Many popular products are popular through YouTube and social networking sites. Similar to the emergence of current Internet celebrity products, it is basically because of the demand for products by current online shopping consumer groups. This demand can be divided into two categories: those with clear purchase goals and those with unclear product demand.

The latter often become the result of their needs due to the personalized videos and social discussions on social networking sites. When an interesting product appears, consumers suddenly find that this is what they want. Then, through the boundless communication of video social networking, one person spreads to ten people, ten spread to a hundred people, and directly awakens many such consumer groups. Many e-commerce practitioners discovered business opportunities from the demand index of search engines and flocked to promote this product on the trading platform, thus forming a hot product on the market.

In fact, there is nothing easy in the world. However, as long as we keep persisting, we can make things simple and easy. This is the power of persistence. When doing business on eBay, you should pay attention to product selection, which is the key to a big sale in your store.