Where can I find Amazon product conversion rates? How can I improve them?

Amazon merchants need to promote their stores after opening them. As Amazon merchants, they must carry out relevant promotions, and they also need to pay attention to the operating data of their own stores. In the following content, you can learn where to see the conversion rate of Amazon products?

When opening a store on Amazon, we need to pay attention to the traffic of our store, because high traffic means that our products are seen by more consumers, and the traffic conversion rate of the product represents the proportion of our products being clicked after being seen by consumers.

For example, if 100 consumers see our product in the search results, and 45 consumers click on our product and view our product listing, then the traffic conversion rate of this product is 45%.

It can be said that this traffic conversion rate has nothing to do with the number of completed orders, but it is the basis for whether a product can have orders. After all, our products can only be purchased after being seen.

Therefore, for sellers, when operating products, we should pay attention to improving our traffic conversion rate so that our products can be clicked more after being seen.

To improve the conversion rate of our product traffic, sellers need to:

1. Optimize keywords

The consumers who see the products are more accurate and are the potential customers of our products.

2. Optimize our product images

In order to make our products stand out among many other products, we cannot use products that are exactly the same as those of other sellers.

3. Optimize our product prices

Price is very attractive to consumers, so it is not recommended to use a price that has no advantage.

4. Optimize our product ratings

Good, multi-rated products can often increase our chances of being clicked.

5. Strive to get labels such as Amazon's Choice and Best Seller

These tags are helpful in increasing the probability of products being clicked.

Okay, that’s all I have to say about how to check the conversion rate of Amazon products. All Amazon merchants must pay attention to the store data. If the store’s conversion rate is particularly low, then the impact on the store will be very large.

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