What are the requirements for listing on Shopee Brazil? What are the tips for opening a store on Shopee?

With the development of the cross-border e-commerce industry, many sellers want to open stores on the Shopee cross-border e-commerce platform. As the saying goes, knowing yourself and knowing your enemy will lead to victory in every battle. In order to win at the beginning, we need to understand the Shopee store opening skills and precautions. What are the requirements for listing on the Brazilian site?

What are the requirements for listing on Shopee Brazil?

In order to help sellers better manage their products and provide buyers with a good shopping experience, Shopee has begun to limit the number of products that can be listed in Brazilian stores. The specific standards are as follows:

1. Product quantity restrictions for different seller types

Starting from June 14, 2021, all Brazilian site stores will follow the following listing quantity limit rules.

2. The penalty points for violating the listing rules have accumulated to a certain level

If a store on the Brazilian site violates the listing rules and scores 3 points or more, it can only list 200 products; if it violates the listing rules and scores 6 points or more, it can only list 50 products.

3. Ordinary sellers exceed the pre-sale quantity requirements

If the number of pre-sale products on the Brazilian site exceeds 100 (including 100) and the proportion of pre-sale products is higher than a certain standard, the upper limit of the number of products on the store is 500. The excess will be automatically hidden by the system, and the seller will not be able to upload new products.

What are the tips for opening a store on Shopee?

1. Store selection

If the seller chooses a product, first look at the products sold on the Shopee front desk for 20 months and calculate the average. If the number of parts sold exceeds 200, each seller has different judgment criteria. Then go to 1688 and Pinduoduo to find the source of the same or similar products, the main picture, you can go to Taobao or Tmall.

The store must set up drainage products, profit products, hot-selling products and traditional products, and then match the package discounts and additional purchase discounts to make the product traffic layout. Usually, three categories will be found. If there are no three levels, four levels and five levels will be found. In this way, the competition is relatively small, and it is easy to achieve the top of this small category. It is possible to rank in several small categories, and then I can do the layout of the secondary categories.

Here’s a tip for the early stages of your store: Since we want to get the maximum number of users, it’s recommended to choose a few peers with the same sales, prices, and styles.

2. Advertising Testing

For a normal product, sellers need to use multiple links for testing at the same time, and the main picture of the peers will also be tested as a link. Why do we test our peers? Because we need to study competitive products, the click-through rate of the main pictures of competitive products, and the click-through rate of the core words and accurate words of competitive products.

Sellers can use the main image of the competing product as a link, add some keywords to the title link, and then make the main image link of the title. Both links can be measured at the same time without turning on automatic matching. It turns on a manual mode.

3. Develop new products

How to develop products. Once the store has weight, has popular products, and has stable traffic, the general operating procedure is to read the reviews.

According to this pain point, the seller can go to the front desk to look at the comments under the hot products, and then find out the pain points of buyers and develop products that meet the needs of buyers. Any suggestions and requirements on the color, material, and quality of the product can be made according to the needs of the pain points.

4. Product stocking

In terms of the supply chain, in the early stages, sellers either go to the wholesale network to find sources of goods, or go to Pinduoduo, 1688 and other platforms to find sources of goods and find products in stock. In the later stages, the weight of the store will increase, and goods will be prepared in small batches and within a small range.

5. Advertisement word selection

Sellers first calculate the overall average click-through rate of this word in this category. For example, this data is 1%, so the selected word should be as high as possible.

We hope that the above content will be helpful to sellers. LianLian Cross-border Payment provides professional and considerate services to enable users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operations.

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