Where can I check Amazon's exposure rate? What does exposure mean?

Amazon, as a cross-border e-commerce platform, can be said to be one of the largest platforms in the world. Many consumers like to buy overseas products on the Amazon platform. Merchants also need to pay attention to store data. Where can I see Amazon's exposure rate?

Where can I see Amazon’s exposure rate?

In the data report, the sales volume and visits of the sub-product details page in the business report can be seen.

What does exposure mean?

Impression refers to the number of times your product is displayed on the customer's browsing page. Many novice seller friends asked me what the session in the business report means. They said that it is difficult for them to distinguish the difference between session and impression. In fact, this is very easy to distinguish. Session refers to the number of IP addresses that access the listing within an hour. That is to say, if an IP address accesses a listing five times within an hour, it can only be counted as one session, but it can be counted as five impressions. In this way, everyone can understand the difference between session and impression.

The calculation of exposure is based on the number of pages displayed to customers. Even if customers do not see your listing, an impression is still calculated. So from this point we can see that the position of exposure actually plays an important role in our listing. The actual significance of a certain position in the last line of the homepage is not higher than that of the first line of the second page. So for some service providers, the business of keywords on the homepage depends on where on the homepage they are. If they are on the last few lines of the homepage, the effect is not as great as you expected.

So what is the significance of the numerical value of exposure? Exposure is actually the basis of click-through rate and conversion rate, which we will talk about later. It is conceivable that if a listing does not have enough exposure support, how can it pursue high click-through rate and high conversion rate? If you want to increase product sales, increasing exposure must be the first step to solve the problem. Products that cannot be exposed are basically failed products. As a seller, you can imagine that if your customers can't even see your product, how can they have the desire to buy it?

Since exposure is so important, how can we increase it?

1. For the search results page on the homepage, most of them are natural search positions for keywords, and a small part with the "sponsor" logo is Amazon's advertising position. As for the exposure of the advertising position, the most effective way is undoubtedly to increase the advertising bid and increase the advertising budget. Increasing the advertising bid can make your product's advertising position rank higher on the homepage, and sufficient advertising budget can make your advertising campaign run for a longer period of time. If these two points are done well, it will ensure a higher exposure of the advertising position.

2. The exposure of the natural ranking position is directly related to the position of the natural ranking. That is, if your product is ranked high in the natural ranking, the exposure will naturally be high.

Okay, that’s all I have to say about how to check Amazon’s exposure rate. If Amazon merchants want to check Amazon’s exposure rate, they can use the above method. In addition, merchants must understand the relevant content.

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