What is the Amazon Brand Registry process and how does it work?

Today I will introduce to you how to open a store on Amazon. If we want to open a store on Amazon and sell branded goods, we must register the brand. So how should we register specifically? In the following content, let’s learn about the Amazon brand registration process.

First, the preparation work:

To save time, you’ll want to make sure you have the following ready before you begin this process:

Clear, authentic product photos:

Clear, authentic photos of product packaging and branding, ensuring that trademarks, etc. are clearly visible;

Your online store link:

The core product attributes you will use (these could be: catalog number, manufacturer number, model number, or style number)

Your brand name and logo:

Tip: Make sure all of your online content displays the same logo, branding, and contact details. Consistency will help speed up the process significantly. It’s best to keep your website as simple as possible, as this helps Amazon employees find and verify information quickly. Once you have a Brand Registry account and are set up, you can always go back and make your website more polished or professional.

Once all the above content is ready, you can start registering for Amazon Brand Registry.

The specific steps are as follows:

1. Create an account

Go to the Amazon Brand Registry registration page (https://brandservices.amazon.com/) and click “Get Started”.

2. Fill in brand details

You will be asked to enter some information about your brand.

3. Upload brand information

Upload the pictures you prepared previously as required.

4. Submit brand information

Submit more information about products and brands.

5. Submit your application

After confirming that the information is correct, click "submit application".

Keep in mind that once you submit, you can't make any changes, so if you make a mistake, you may need to start the entire registration process over again.

Once you submit your application, Amazon will verify the trademark information with the relevant trademark providers in your region.

Well, that’s all about the Amazon brand registration process. If you have any needs, you can refer to the above content to operate. After all, the overall operation is still relatively simple.

Recommended reading:

How much can you make in a month selling on Amazon? How can a novice get started?

How to fill out the Amazon registration review form? What information is required?

Will Amazon's sale of Apple watch bands infringe copyright? Which products are most likely to infringe copyright?