Cute pets and good-looking content dominate the charts, all of Tik Tok’s hottest titles for February are here!

This article focuses on the "Douyin February Black Horse List", and deeply analyzes the reasons for the emergence of hot products from the two levels of data and content. It is recommended for those who want to know about Douyin's hot short videos.

Is gaining followers and becoming popular on Douyin a "metaphysics"?

Some people gained more than 6 million followers in a month, and some people got nearly 6 million likes for one video. How did they do it?

In February, 25 influencers on Douyin gained more than one million followers, 13 fewer than in January. The celebrity who gained the most followers was Zhang Dada, who gained 6.36 million followers in one month.

In terms of popular videos, a total of 531 videos on Douyin received more than one million likes in February. Among the top 10 popular videos, three videos received more than 5 million likes, and the rest received more than 4 million likes. The most popular videos on the list were cute pets and beauty. Among them, a video of "Poyang Lake Grass Sea" released by photography blogger @旅行的竹子 received 5.92 million likes, becoming the top 1 popular video on Douyin in February.

Let’s take a look at the specific “Tik Tok February Dark Horse List”.

01 Data

Part 1 General Situation

According to Guoji Feigua data, Xinbochang counted the relevant data of Douyin in February, and sorted out the fan growth performance of the top 200 accounts in terms of fan increase and popular videos. Let's take a look at the overall situation first:

• Among the top 200 influencers on Douyin, 25 gained more than one million followers in a single month;
• Among the top 200 Douyin influencers with the highest increase in followers, the highest increase was 6.361 million, and the lowest increase was 465,000;
• The number of fans increased the most in the "500,000-1 million" range, with 149 people;
• The largest number of followers increased in the "10%-30%" range, with 78 people;
• The top three account types are life, music, and internet celebrities and beauties;
• In February, a total of 531 videos on Douyin received over one million likes, with the highest number of likes for a single video being 5.92 million.

Part 2 Top 20 Dark Horses with the Most Followers

In the TOP20 Douyin dark horse list in February, the main account types include celebrities, life, food, cute kids, etc. Celebrity accounts had a rapid increase in followers last month, with a total of 6 celebrities on the list.

Among them, the star with the most followers gained is Zhang Dada, who gained 6.36 million followers in one month; the second star with the most followers gained is "Gao Ye CHLOE", who gained 3.604 million followers in one month; the third star with the most followers gained is "Guo Yue", who gained 3.073 million followers in one month.

There are a total of 6 celebrity accounts on the list, 4 of which are related to the hit TV series "Kuang Biao". Except for "Sister-in-law" Gao Ye, the others are: @李一桐Q ranked 13th, with an increase of 1.391 million followers; @贾冰 ranked 16th, with an increase of 1.244 million followers; @隆妮 ranked 18th, with an increase of 1.161 million followers.

Part 3 Account Type and Incremental Range

In terms of account type, according to the expert tags of Guoji Feigua data, among the top 200 accounts with the most followers, the new broadcast venues are mainly summarized into 9 types, and the top three account types are life, music, and internet celebrity beauties.

An obvious trend is that in the past two months, the number of accounts with good looks on the list has increased.

In terms of the increment range, in February, there were 149 experts whose fans increment ranged from 500,000 to 1 million, accounting for 74.5%; 17 experts whose fans increment ranged from 1 million to 2 million, accounting for 8.5%; 5 experts whose fans increment ranged from 2 million to 3 million; 2 experts whose fans increment ranged from 3 million to 5 million; 1 expert whose fans exceeded 5 million, and the increment range for those with more than 10 million was 0. Overall, compared with January, the increment range of Douyin accounts in February increased, and a phenomenal account with a monthly increase of more than 5 million fans appeared.

Part 4 Top 20 Follower Growth Rate

In addition, among the TOP200 accounts, the number of influencers with a follower growth rate of 10%-30% was the largest, with 78 accounts; followed by 30%-50%, with 41 accounts; 0%-10% accounted for 34 accounts; 50%-70% accounted for 24 accounts; and 4 accounts with a follower growth rate of more than 90%, which was 5 fewer than in January.

Part 5 Top 10 Popular Videos

In February, a total of 531 videos received more than one million likes, 139 fewer than in January. Among the top 10 videos with the most likes, three received more than 5 million likes, and the rest received more than 4 million likes. The most popular videos on the list were cute pets and beauty.

02 Content

Part 1 Expert Case Analysis

1. The “most popular” Zhang Dada: Transformed into “customer service in the entertainment industry”, gained 6.36 million followers in a single month by live-streaming and playing tricks

The most popular person on Douyin in February was undoubtedly Zhang Dada, a celebrity anchor known as the "new top streamer". In early February, Zhang Dada started broadcasting on Douyin, but his live broadcast room neither sold goods nor displayed talents, but instead interacted with netizens through live broadcasts. From helping netizens solve "lifelong events", to asking fans for autographed photos of idols, to being forced to "invest" by netizens, Zhang Dada became an "entertainment circle customer service" and patiently interacted with every netizen who connected with him through live broadcasts. The questions and requests raised by netizens were even more varied, and coupled with Zhang Dada's speechless and helpless expression, the live broadcast room program effect was maximized, making people laugh and cry.

Zhang Dada's live broadcast style can be said to be unique. Although it has been questioned as a script, the popularity of his live broadcast room has skyrocketed since the start of the broadcast. Zhang Dada's reputation has also been crazy. Many netizens said that they "turned from haters to fans" after watching the live broadcast. With the increasing popularity of his "crazy literature" live broadcast style, Zhang Dada has successfully become one of the top live broadcast rooms. Data shows that Zhang Dada has broadcast 34 live broadcasts in the past month, with an average of 3.513 million viewers per game and an average of 211,000 online viewers per game. In this issue of the list, Zhang Dada leads by a large margin with a monthly increase of 6.361 million fans, ranking first.

2. "The most down-to-earth" worker Xiao Zhang: became popular with down-to-earth popular science short videos, gaining 2.83 million followers in one month

In addition to Zhang Dada, another popular blogger @DagongzaiXiaozhang also gained popularity in February. In mid-February, DagongzaiXiaozhang attracted countless fans with his "How to How" series. His works mainly teach people how to take the high-speed rail for the first time, how to eat at Haidilao, how to go to the cinema to watch a movie, etc. through personal practice.

The content and creative ideas of Xiao Zhang's videos are not difficult, and most of them are common sense in life. However, it is precisely because she hits the pain points of a group of users who are new to society and urban life, as well as those with "social phobia", that she has been able to quickly gain fans and become popular, and has been reported by various media, and is called the "new hope" of the science track. Data shows that Xiao Zhang, a migrant worker, gained 2.835 million fans in February, and currently has a total of 3.23 million fans, ranking fourth on the list.

3. "The funniest" Uncle Qiao: With his humorous and interesting English teaching, he gained 2.75 million followers in one month

The education account @乔伯伯 gained 2.758 million followers with its humorous and interesting English teaching content, ranking fifth, and currently has 4.33 million followers. According to Xinbochang Observation, "乔叔伯" began to post videos on Douyin on January 12 this year. So far, he has posted 49 works, with a total of 18 million likes. Two-thirds of the videos on his homepage have more than 200,000 likes, and the highest number of likes is 943,000. Each of Qiao's videos is only a dozen or twenty seconds long, but the rhythm is fast. The homophones and associations of Chinese and English are integrated into the scenes, which are funny and fresh, making it easy for people to remember a word. In addition, the collision between the seemingly different image of "uncle" and "English" makes his works more unique.

Part 2 Analysis of popular videos

1. A landscape video received 5.92 million likes. What’s the magic behind it?

On February 14, photography blogger @旅行的林子 posted a video of the "Poyang Lake Grass Sea" with the caption "This is probably the shape of the wind. Please describe this scene with your current cultural level."

In the video, the vast sea of ​​grass looks both imposing and healing, prompting netizens to "show off their skills" in the comment section and write captions for the video.

The video received 5.92 million likes on Douyin (Note: the likes data for the list is as of February 28, and the number of likes for the video has now exceeded 7 million). At the same time, the number of comments, reposts, and collections also exceeded 500,000, making it the most popular video ranked first on the list in February.

2. The most popular videos on the list are actually cute pets?

In the TOP10 popular video list in February, the most popular video content is cute pets, with a total of 3 cute pet videos on the list.

On February 9, the video "Seems Very Unconvinced" posted by the pet account @小花花每天日 received 5.8 million likes on Douyin, and the number of reposts and shares also exceeded 2 million, ranking third on the list. In the video, the Bichon Frise, which was very happy and cheerful in the last second, became innocent and a little arrogant after being "slapped" by its owner, looking very cute.

Coincidentally, the post "How do everyone's dog-picking go home after going out to play" posted by lifestyle account @佩怡 received 4.693 million likes on Douyin, ranking fifth on the list; the post "Teaching everyone how to catch a Zhuzhu cat" posted by cute pet account @我是六六 received 4.104 million likes, ranking seventh on the list.

The former became popular because of the funny and contrasting scene of the cute pet dog who refused to walk on the street and was "carried home" by the hostess with bare hands; the latter's cute cat captured the hearts of countless netizens because of its extremely cute expression after being pranked by its owner.

3. Good looks are still king, and the content is not inferior

In addition, there are 2 videos on the list that are works with good looks.

The second most-liked video on the list comes from @一个富贵, a beauty expert with 2.73 million followers. This account has currently published 494 works, all of which are beauty content videos, and have accumulated 60 million likes.

On February 16, he received 5.843 million likes for a high-definition face-to-face video of himself shaking his hair (the number of likes had exceeded 7 million as of press time), which is currently the account's most-liked work.

Another highly-liked beauty content was written by @CC Yuhan, the "unmarried aunt" who became popular in January. On February 8, CC Yuhan posted "I always think that the looks that girls like are the real good-looking", which received 4.87 million likes on Douyin and ranked fourth on the list.

The birth of the second hit work also allowed "CC Yuhan" to quickly stand out in the appearance race. Data showed that she had 720,000 new fans in the past 30 days, and her current total number of fans is 3.58 million.

It can be seen that among all the highly praised works on the list, the video length is almost no more than 1 minute, and most of them are around 15-20 seconds. This may indicate that the popular videos on Douyin in February are still short videos with fast pace and concentrated bursts, and such videos are also more likely to be widely disseminated.

In the past two months, Douyin has produced a large number of highly-liked popular videos, with the highest number exceeding 10 million. Most of the authors are mid-level influencers, and the content produced is mainly UGC, which conforms to the characteristics of "short, flat and fast", high topicality or close to life.

This has also made many creators say that they are dreaming of "TikTok in 2018", where hits are everywhere but the speed of replacement is also very fast. Today, these hits have left us with the thought that in the current situation of short video content flourishing, good content will still have traffic. But what is more important is to accumulate your own content assets, so that after the traffic boom has passed, you can still have the core content capabilities to go further and longer.

Author: Xiaolongguo, WeChat public account: Xinbochang