Does Shopee make money as an e-commerce company? Shopee's strategy for operating without a source of goods

Shopee is a relatively late-developed platform, but it still has strength. Merchants doing cross-border e-commerce can try it out. Let's take a closer look at whether Shopee is profitable or not, and offer some ideas for Shopee's no-source operation.

1. Does Shopee make money as an e-commerce company?

Shopee, an e-commerce company in Southeast Asia, was founded in 2015. It can be said to be the largest e-commerce platform in Southeast Asia, covering many countries in Southeast Asia and Taiwan. It was listed in October 2017. In 2018, the total transaction volume was 10.3 billion US dollars, and the number of APP downloads reached 200 million. In Southeast Asia, Shopee's biggest competitor is Lazada, but Shopee's growth rate is much higher than Lazada. It is also an e-commerce platform that continues to grow in Southeast Asia, and its turnover is expected to reach 100 billion yuan in 2025. So the platform is still very promising.

2. Shopee’s no-source operation strategy

First point: product selection method

The no-source model is used, so product selection is also an important link. What kind of products will sell better? For the Taiwan site, clothing is currently the best-selling product, but the return rate of clothing is relatively high. The next best thing is home furnishings and mother and baby products, which are relatively better. When selecting products in the store, try to choose some related products. For example, if you buy shoes, you can also buy some socks and sell them together. In this way, customers generally place orders in one store.

Second point: product selection location

As we all know, Shopee has its own warehouses in mainland China, currently in Yiwu, Shenzhen, Shanghai and other regions. After the store ships the goods, they can be sent to their transit warehouses. If you collect goods from other regions, it will take a long time for the store to send them to the Shopee warehouse after receiving an order. Therefore, in order to shorten the logistics cycle, the locations generally chosen are close to the Shopee warehouse.

The third point: Stores report too many activities

If you only think about how to optimize your products when operating Shopee, then you may end up losing more than you gain. Running Shopee is not just about operating products, it is more about signing up for more Shopee activities, because you need to sign up for more flash sales. However, when signing up for flash sales, each seller can only sign up for 5 products at most. In addition to signing up for activities, stores also run more discount promotions to attract fans to pay attention to the store.

Recommended reading:

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