Xiaohongshu’s beauty and makeup hit article maker!

This article deeply analyzes the value of Xiaohongshu's beauty monthly report, which can help brands and creators formulate content strategies. It can be used as a reference for beauty practitioners and content creators to gain more exposure on Xiaohongshu.

For both brands and individual creators, Xiaohongshu’s monthly industry report provides a powerful tool to help them better understand the market and develop more effective strategies.

Let me first talk about why Xiaohongshu officially publishes an industry monthly report every month. In my opinion, there are three main reasons:

One is to understand the track trends. By reading the industry monthly report, we can understand the latest trends in the industry, including emerging products, popular topics, consumer preferences, etc. This can not only help us predict possible market trends in the future, but also align our products or content with market trends, thereby improving our competitiveness.

The other is keyword layout. By understanding which keywords are gaining widespread attention, we can use these keywords when creating content, thereby increasing the exposure and click-through rate of the content. At the same time, for brands, this can also help them more accurately position their target market and promote their products more effectively.

Finally, we need to avoid potential risks. For example, if a product has been widely complained about by consumers due to quality issues, we should avoid recommending that product in our content. Similarly, if certain topics or keywords become sensitive for some reason, we can avoid this minefield in advance.

1. Xiaohongshu beauty trends

1. User portrait of beauty products on Xiaohongshu

2. Xiaohongshu beauty category search trends

3. Hot words in the beauty category of Xiaohongshu

2. New ways to write popular beauty articles on Xiaohongshu

Next, we will analyze some of the hot beauty products on Xiaohongshu in the past month from four perspectives: title, cover, content, and comments. Do you think that’s all? Let’s continue reading.

1. Case 1: If you have hands, you can do the eighth step! The simplest formula for making thin lips look thicker!

(Note data: 83,000 likes, 31,000 favorites, 1,012 comments)

(1) Hot Article Titles on Xiaohongshu

“Anyone with hands can do it” emphasizes that the blogger’s formula is simple and easy to learn, and anyone with hands can master it. The words “minimalistic” and “thick” are also particularly cleverly matched, further illustrating the simplicity of this operation method, and “thick” determines the needs of the target group, making users want to know more about the blogger’s formula.

(2) Xiaohongshu Hot Article Cover

The cover uses contrasting techniques to highlight the title. Users can see the changes before and after with the naked eye, making them more eager to read the content.

(3) Hot Articles on Xiaohongshu

The blogger grasps the needs of users, shares based on the needs of users, and uses the description and demonstration of operating methods to allow users to intuitively see the operating steps and follow the practice. Secondly, from the process before and after the operation, users can intuitively see the changes. This makes it easy for the blogger to gain a large number of high-quality fans.

(4) Comments on popular articles on Xiaohongshu

There was a flurry of questions in the comment section, which not only increased the popularity of the note, but also served as another affirmation of the blogger by users who had just clicked in to read the note.

2. Case 2: You know what, this kind of communication is really effective

(Note data: 36w likes, 24w favorites, 9069 comments)

(1) Hot Article Titles on Xiaohongshu

The title does not clearly state the content, but it gives people a strong curiosity to know what the blogger is talking about. Using rhetorical questions to set up suspense + results can stimulate users' curiosity.

(2) Xiaohongshu Hot Article Cover

The use of scenes on the cover will give people a good sense of immersion, and using common points to introduce topics will make it easier for people to accept and identify with them.

(3) Hot articles on Xiaohongshu

The overall style of the article is quite humorous, and the content is concise and clear. It mainly introduces how the blogger communicates effectively with others to achieve the initial beauty goal when communicating with others on a series of things. The contrast is still very interesting.

(4) Comments on popular articles on Xiaohongshu

The comments section also reflected the same behaviors and characteristics through the blogger’s notes, which greatly increased the user’s trust. Some people even asked about the authenticity of the blogger’s actions, which was really interesting.

3. Case 3: What does it mean? Edible condiments are also entering the skin care industry?

(Note data: 26w likes, 14w favorites, 2767 comments)

(1) Hot Article Titles on Xiaohongshu

The “skin care circle” initially identifies the target group of the notes, and uses rhetorical questions to stimulate users’ curiosity about how food seasonings could be rolled into completely unrelated areas.

(2) Xiaohongshu Hot Article Cover

The cover echoes the title, with anti-acne mask being the keyword, which further gives users plenty of room for imagination about masks made from food seasonings.

(3) Hot articles on Xiaohongshu

The blogger's notes share the process of verifying the homemade acne mask made from food seasonings on the Internet. The process is detailed. This type of evaluation notes is more likely to attract readers' curiosity, because users want to find something to determine the authenticity from the notes, giving people enough room for imagination.

(4) Comments on popular articles on Xiaohongshu

Many users in the comment section confirmed the blogger's approach, further highlighting the blogger's professionalism and content. Some people also asked in the comment section whether anyone has actually tested it and are waiting for the results. Therefore, as long as the substance of the content is reliable, user evaluations will be more convincing.

4. Case 4: It’s not an advertisement at all, the packaging is quite rustic, but it’s useful enough!

(Note data: 13w likes, 74w favorites, 4691 comments)

(1) Hot Article Titles on Xiaohongshu

The title uses a lot of emotional words to describe the good things about this product. "Not too fancy, rustic packaging, but good enough to use" will give people a psychological response that the product is very good in terms of quality and price, making people want to know what kind of product it is.

(2) Xiaohongshu Hot Article Cover

The blogger used a combination of pictures and text to describe this product, using emotions + numbers to create flowery words, which further highlighted the usefulness of the keyword "bare face cream", which is something that many people who wear makeup would want to find out.

(3) Hot Articles on Xiaohongshu

The blogger describes the product vividly from the perspective of "value for money", and then clearly describes the texture of the product and the vivid contrast between men and women, which gives users a sense of comparison and makes people feel that there is no harm in giving it a try. Such content will be more authentic.

(4) Comments on popular articles on Xiaohongshu

When users place an order for a product based on a blogger's recommendation, there will naturally be certain feedback. By providing feedback on their own feelings and experiences, they further confirm the value of the product and arouse users' attention and purchasing desire.

5. Case 5: The third summer makeup lesson for beginners: How to apply base makeup well

(Note data: 11w likes, 73w favorites, 334 comments)

(1) Hot Article Titles on Xiaohongshu

The title uses a tutorial-like approach to teach everyone how to apply a good foundation. "Applying a good foundation" is very practical for many people, whether they are novices or veterans, or anyone who is currently facing foundation problems.

(2) Xiaohongshu Hot Article Cover

The cover creates a classroom atmosphere and makes the person look more professional, while the blogger’s sophisticated makeup contrasts with the students’ makeup, making people want to read the blogger’s content.

(3) Hot Articles on Xiaohongshu

By showing users' usual techniques and behaviors, the content can help many people identify their own usual behaviors and finally provide the correct techniques. This not only teaches users how to apply foundation, but also helps correct some incorrect makeup techniques.

(4) Comments on popular articles on Xiaohongshu

Many people in the comment section raised a series of questions after learning the tutorial. In addition to the blogger replying, many fans also replied. Everyone discussed in the comment section, which increased the interactivity of the notes.

3. Copywriting of popular beauty articles

Whether it is beauty content or other industries, the practicality and emotional value of the content are bridges to build groups of people . Practicality is the foundation of content marketing, and emotional value is the user's outlet. Practicality and emotional value are not mutually exclusive.

In the best case, they should run parallel in the content, reinforcing each other. For example, a practical guide on how to cope with stress in life, paired with engaging personal stories and examples, will not only provide useful information, but also evoke emotional resonance, which will attract and influence people.

How to create a style (not limited to beauty products), I have summarized the following 9 key points:

(1) Practicality

Tutorial notes focus more on practicality. This type of notes will provide some professional suggestions and tips specifically for novices, so that novices can get started easily. The creation of note content will pay more attention to logic and simplicity.

(2) Resonance

Emotional words are sometimes something that can resonate with people, while choosing a less popular product is more likely to attract users' curiosity. The combination of these two is more likely to attract users' curiosity, and through users' feedback and evaluation to confirm the authenticity of the product, it is beneficial to the blogger's personality and notes.

(3) Authenticity

For evaluation bloggers, the professional requirements are higher, and the content of the evaluation can also assist users in making decisions. Users will do practical things based on your suggestions. If everyone's feedback is good at this time, it is equivalent to free advertising for the blogger. As for the content of the notes, it is best to choose the user's pain points, so as to attract more people to watch.

(4) Sense of participation

In order to create a good content, in addition to attracting users to click and read, user participation is also very important. Bloggers use some behaviors in their own lives to make many readers put themselves into the story when reading, making people feel involved. This can not only increase the click rate of the notes, but the interaction in the comment area can also bring a certain amount of traffic to the notes.

Encouraging user engagement is another effective way to increase the popularity of your content. This can be done by asking questions, requesting feedback, or hosting interactive events. User engagement not only increases the visibility of your content, but also helps you better understand your user base.

(5) Altruism

If you want to create a hit article, it is very important to catch the user's attention and whether it is beneficial to others. For practical content, we grasp the user's needs and provide methods that users can use to achieve the same or better results through practical operations.

(6) Storytelling content

People love stories, especially ones that resonate. By pairing your product or service with a compelling story, you can elicit a stronger emotional response, thereby better engaging and retaining your readers.

(7) Content is easy to share

Making your content shareable is another key strategy. Whether it’s an interesting headline, an eye-catching image, or a share-worthy message, encourage users to share your content with their friends and family.

(8) Regular updates

Publishing new, interesting content regularly keeps your users looking forward to your next post. If you can consistently provide high-quality content, your users are more likely to become loyal fans who check out your content regularly and share it with their social circles.

(9) Take advantage of trending topics

Leveraging current hot topics or trends can help your content spread faster. Whether it’s a seasonal event, a popular movie, or a social issue, it can be a source of inspiration for your content.

By making sure your content is relevant to your brand and target demographic, you can use this strategy to increase the popularity of your content.

4. Reference for selection of beauty content

(1) Sisters in military training | Full body sun protection and hardcore makeup!

Recently, it is the graduation season for students. Traveling/military training/daily sun protection are keywords with high search traffic. You can start by targeting the crowd to attract students' attention.

(2) Summer cool and refreshing makeup - both cool down and look beautiful

The pain point of summer makeup is that it is easy to be sticky and easy to come off. How to create a clear makeup that can make you look full of makeup even in the hot summer is very altruistic;

(3) The light makeup is amazing! It looks like an early female star.

Fashion is a cycle, and makeup will also change and repeat over time. Go and try the lively light makeup of early female stars;

(4) A quick tutorial on femme fatale makeup that’s more suitable for red dresses!

She Vanished became a huge hit. Janice Man’s appearance in a red dress as a femme fatale left a deep impression on the audience. The reproduction of the recent hit IP characters is very popular online.

(5) How do ordinary people create a sense of broken movies? Eye makeup is the key

In the summer evening, the sun is red and you want to take a photo with an atmosphere? Go and try the broken movie makeup. Eye makeup is the key.

(6) A set of cosmetics with unlimited repurchases for a monthly salary of 5K

This type of title may seem to be very gimmicky, but if you stick to the two points of money and ease of use, no one can resist a good product with high cost performance;

(7) Two-digit makeup works so well! Students should take a look

Directly target the crowd. The pain point for students buying cosmetics is the price. Continuously digging for treasures of cheap cosmetics and sharing them can attract many fans.

(8) Summer refreshing plan - sharing of 0-cost hair removal tools~

Don’t limit your thinking to common beauty categories. Beauty bloggers can share everything about beauty.

5. The secret of the popular beauty article cover on Xiaohongshu

After we have determined some content topics, the next thing is the cover. The cover is the second "title". Whether users can click on the notes to browse is directly linked to your cover.

Secret of Xiaohongshu's best-selling cover 1 [Strong contrast]

The strong contrast between before and after makeup allows users to intuitively see the effect of the product. This vivid visual experience will arouse users' strong interest. This strategy is especially suitable for the promotion of beauty and skin care products. It can not only show the effect of the product, but also show the skills and process of using the product, so that users can see the "magical" changes and thus generate a willingness to buy.

Secret of Xiaohongshu's best-selling cover 2 [Partial highlight]

Highlighting local details can attract users' attention to the product. Whether it is the unique design of the product or the specific changes brought about by using the product, it can be highlighted through the display of details. This strategy can help users understand the product more deeply, increase the attractiveness of the product, and improve users' willingness to buy.

The secret of Xiaohongshu's hit cover 3 [Too much practical knowledge, but users can't remember it]

The valuable knowledge in the content is an important factor in attracting users, but too much information may confuse and overwhelm users.

Try to present the knowledge points concisely and clearly, or break them down into a series of steps or key points to make it easier for users to understand and remember. In addition, you can also visualize complex information through pictures, charts or animations to make it easier to digest and remember.

Secret of Xiaohongshu's best-selling cover 4 [Targeting the crowd]

Understanding your target audience is key to creating viral content. This involves understanding their interests, needs, and where they consume content.

Creating content that meets the interests and needs of your target audience and presenting it in a way that they like are important means to increase the appeal of your content. In addition, by using relevant tags and keywords, you can ensure that your content can be better found by your target audience.

Secret of Xiaohongshu's hot cover 5 [Controversial cover]

The cover is the number one driver for users to click on your content. Using a controversial cover can spark users’ curiosity and prompt them to click to see more.

There are four common controversial relationships: romantic relationship, husband-wife relationship, mother-in-law-and-daughter-in-law relationship, and employment relationship. They may click in because of doubt or because they are looking for answers to their curious needs.
For example, the topic of marital relationships may attract people who are married or preparing to get married, who may be interested in issues such as how to deal with conflicts between couples and how to maintain the freshness of marriage.

The topic of mother-in-law relationship may attract married women or their mothers, who may be interested in dealing with conflicts between mother-in-law and daughter-in-law and how to establish a harmonious relationship between mother-in-law and daughter-in-law.

The topic of employment relations may appeal to both employers and employees, who may be interested in issues such as how to handle conflict at work and how to maintain a good employment relationship.

In this way, we can attract more users to click in, thereby increasing our reading volume and interaction volume. But at the same time, we must also pay attention that the content on the cover must be closely related to the content of the article, otherwise it may cause disgust among readers.

6. Xiaohongshu good title formula

Note: Good titles have common templates, or the cover (header image) is very attractive, so that the notes produced will have a high click-through rate.

Good title formula 1 = segmented population + number + result

Good title formula 2 = emotional topic + character + number + result

Good title formula 3 = solution + problem + result

I won’t go into too much detail about the title here. If you don’t know how to write formulas, you can directly apply these three universal formulas. If your topic, cover, and title are all good, but the data is still not good, you can add my WeChat and we can have an in-depth communication.

Being successful on Xiaohongshu is never about luck, but about your dedication in operating the account: reading more, analyzing more, summarizing more, and iterating more .

VII. Final Conclusion

After practice, you should also understand that theoretical knowledge and experience are equally important. After browsing so much information about popular beauty products on Xiaohongshu, you may feel that you have understood all the secrets, but this does not mean that you can succeed directly.

We must realize that real operational experience needs to be gained in practice, and we need to try, experience, analyze, and summarize first. The information and analysis of these hot beauty products only provide you with a reference direction. The real feasibility of success in beauty products still requires you to meditate and practice.

Therefore, don’t be satisfied with just understanding this information, but actively practice, try, and create your own beauty hits. Remember, only real practice can allow us to gain true knowledge from theory, and can allow us to truly understand and master the operating rules of beauty.

I hope you can gain a lot in this process.

Author: Zhuang Jun, public account: Zhuang Jun