Xiaohongshu's popular article routine [June]

The Xiaohongshu platform not only meets the needs of consumers, but also brings a pleasant user experience. So how to conduct Xiaohongshu marketing? This article gives some insights, I hope it will be helpful to you.

On the content sharing platform Xiaohongshu, the accuracy of traffic is one of its major features. The higher the quality of your content and the more you can grasp the pain points of your target users, the greater the potential for your work to become a hot topic or even a hit.

To achieve this goal, we need to dig deep into user needs, optimize content creation strategies, attract more attention and interaction, and focus on the originality and uniqueness of content. To stand out among many Xiaohongshu users and have unique creativity and perspectives, we must strive to break traditional thinking and be brave enough to try new ways of expression and styles to make the content more attractive. You can leave a message about the problems you are encountering with Xiaohongshu at this stage.

1. Xiaohongshu Hot Articles in the Beauty Category

Case 1: No…what’s new in the beauty industry?

The title of the popular article on Xiaohongshu: The title uses emotion + rhetorical question to describe the new and wonderful things in the beauty circle, and it captures everyone's curiosity to see something new.

The cover of the popular article on Xiaohongshu: The slightly exaggerated face-shot on the cover is actually a bit confusing for everyone, but the "makeup skills" are enough to capture the psychology of the target group, and "super popular on the external network" further brings the makeup skills to a higher level.

The hot post on Xiaohongshu: At the beginning of the video, the blogger imitated the makeup techniques of foreign friends to perform facial contouring and highlighting steps, but the result was really bad and the effect was not good. However, this problem can be easily solved with just highlighter and contouring pen. Secondly, cauliflower is used to draw freckles. It should be said that the makeup techniques of foreign websites are still difficult to understand, but netizens like to see something new.

Hot comments on Xiaohongshu: Netizens complained about the method of pinching the nose tip to contour, and some said that foreigners' facial features are different from those of Chinese people, so it is difficult to achieve their effects. Copying homework: Using new things to capture the user's psychology, and then making practical responses, combined with the blogger's exaggerated facial expressions, it is really interesting. So the number of likes on the note is still very good.

Case 2: This is not a concealer, it is an eraser, a must-have for girls with blemishes

The title of the popular article on Xiaohongshu: The target audience in the title area is those with blemishes on their skin. Secondly, the concealer's concealing power is described in an exaggerated manner, which makes the audience want to see a true or false evaluation of the product.

The cover of the popular article on Xiaohongshu: The cover uses "erasing pen" to describe concealer and also shows a woman taking the steps to conceal concealer, sparking readers' curiosity.

Hot article content on Xiaohongshu: The content shows the results of major bloggers' reviews, which makes people more convinced about the product's concealer effect. No matter dark circles, blemishes or tattoos, they can be easily covered. The blogger followed up and placed an order. He felt the concealer effect of the product on the spot and called it Meitu Xiu Xiu. It is Meitu Xiu Xiu's one-click elimination, which makes many sisters with blemishes more confident in makeup.

Hot comments on Xiaohongshu: The comments of the audience are really attracted by the product, and there are also positive reviews of the product. It has to be said that this kind of promotion method makes it hard for people not to buy it. Xiaohongshu copied homework: Beauty products such as concealer have always been popular. There are thousands of concealer products, and people are always trying better things. In the process of promoting products, bloggers show more about the concealer effect, which captures the needs of users and has a good grasp of user psychology, so the promotion of products is relatively successful.

2. Xiaohongshu Hot Articles in the Beauty and Personal Care Category

Case 3: What’s the principle? There are no more neck lines on my neck (poor guy version)

The title of the popular article on Xiaohongshu: The title uses the emotional technique of rhetorical question to arouse users' resonance, and then explains the result to make customers curious about the presentation of the result. Then the poor version echoes the emotional words to make users want to click in.

The cover of the popular article on Xiaohongshu: The cover shows a woman with neck wrinkles, which can make many people with neck wrinkles identify with this. Secondly, the use of Fengyoujing and a needle arouses the curiosity of users. Can something like Fengyoujing really remove neck wrinkles? This arouses the curiosity of users.

The popular content of Xiaohongshu: The pictures show the blogger's own changes before and after improvement, which catches the user's attention in the early stage and makes people curious to read on. Secondly, it also lists his own care methods for everyone, and the products used are also everywhere, which allows many people to follow the instructions.

Comments on the popular article on Xiaohongshu: Everyone had a heated debate about the blogger's method, which increased the popularity of the note. I believe that sisters who have this problem will definitely use these simple and available methods to try to find out whether they are true or false.

Copy homework: When sharing nursing notes, it is recommended to explain the principles of improving nursing clearly, which will make the notes more valuable for reference and users will feel more fulfilled.

Case 4: Ahhh, I want to tell the whole world that this thing is really awesome when it comes to growing hair!

The title of the popular article on Xiaohongshu: The emotional rendering of the title is very good and it is easy to bring people in. The long hair is really fierce, which basically determines the target group.

Xiaohongshu's popular article cover: The cover shows the blogger's thick black hair, which is really enviable, making people with and without problems want to click in to see how she did it. Xiaohongshu's popular article content: The blogger posted the results of his own use, which increased the user's confidence and highlighted the authenticity of the product. The blogger mentioned the reasons for using the product and the features of the product in the accompanying copy, which made people in need feel that they could give it a try under the influence of the blogger's effect.

Comments on the popular article on Xiaohongshu: A large number of users in the comment area were attracted by the blogger's recommendation, and they immediately placed orders and asked netizens to supervise the results, which shows that the blogger's recommendation is still very successful. Secondly, some people who have used the product also came out to recognize the product, which increased the credibility of the blogger. Copy homework: The premise of product recommendation is demand. If the demand is determined, someone will naturally pay for it. Secondly, the demand for the product must be based on evidence, which increases the credibility of the product and the authenticity of the blogger's recommendation.

3. Xiaohongshu Hot Articles on Fashion and Dressing

Case 5: A bun hairstyle suitable for girls with low forehead, flat head and less hair

The title of the popular article on Xiaohongshu: The title uses the question as a condition to highlight the cleverness of the blogger’s method, and then attracts everyone to click in to watch.

The cover of the popular article on Xiaohongshu: The cover shows a flat head and a high skull top, which makes many women with baldness or hair loss seem to see whether they can also use the blogger's method, attracting users to refer to the blogger's suggestions and click in to watch.

Content of the popular articles on Xiaohongshu: The content mainly focuses on the optimization problems that the bloggers themselves have encountered. The bloggers use their own situations to teach in practice, allowing customers to see the changes before and after with their own eyes and follow the practice, which is perfect.

Comments on the popular article on Xiaohongshu: The blogger is actually promoting wigs. Secondly, it is exactly what people who have this need want. Because of the good-looking effect, everyone wants to use it. Another reason is that they want to add the blogger's makeup to increase the stickiness between fans and the blogger.

Copying homework on Xiaohongshu: Many people say that they only know how to do makeup and hairstyle with their eyes but not with their hands, but they can basically follow the blogger’s teaching and practice it, and it can be said that they can copy it exactly. The number of likes and collections of this type of notes has always been very good.

Case 6: When I bought a miniskirt, my mother and grandmother encouraged me to wear it.

The title of the popular article on Xiaohongshu: The title directly narrates the event. In the concepts of modern society, many people's elders are still relatively conservative. When the blogger bought a miniskirt, even her grandmother encouraged her to wear it. Everyone wanted to see the reason for the incident.

The cover of the popular article on Xiaohongshu: The cover is a grandmother and there is a subtitle "Put on your beautiful skirt" which arouses the curiosity of readers. The content of the popular article on Xiaohongshu: The content shares a scene where the blogger bought a super short skirt online and was worrying about how short the skirt was in front of the mirror when her mother cut off the tag. During this time, the mother and grandmother also encouraged their granddaughter.

Comments on the popular article on Xiaohongshu: Everyone compared the same situation in their own family and resonated with the reactions of their family members. They also expressed envy of the blogger's family atmosphere. Copy homework: Using clothing to reflect the various aspects of a family is more likely to resonate with people and identify with the content. As long as the content can resonate with people, the traffic will generally not be bad, so emotional value is very important.

4. Xiaohongshu Hot Articles Food Category

Case 7: Thanks to netizens... This recipe is really delicious

The popular title of Xiaohongshu: "Thanks to Netizens" indicates that the blogger also learned how to cook food from the Internet, and now he is self-taught and selling it online, and later he used triple affirmation to approve the recipe, attracting users to click in and watch.

The cover of the popular article on Xiaohongshu: The food on the cover looks delicious and appetizing, which makes many people want to see how the blogger makes the internet-famous food.

Hot article on Xiaohongshu: The blogger’s tutorial can be said to be a step-by-step instruction. As long as you prepare all the ingredients and follow the blogger’s recipe, you can create a summer appetizer online dish.

Comments on the popular article on Xiaohongshu: Some netizens handed in their homework according to the blogger's method, while some tagged their friends and even had upgraded recipes. This made the notes interactive, so people liked and collected them and worked on them slowly, and the traffic of the notes was also considerable.

Copy homework: Food that is simple, easy to learn and suitable for the season is the most attractive. If it is accompanied by exquisite pictures that make people want to eat it, it can attract many people who love food.

Case 8: Only three ingredients are needed to make Duang Duang's caramel stewed milk

The title of the popular article on Xiaohongshu: The three ingredients in the title show how easy it is to make, while Duang Duang shows the visual texture of the food. It turns out that only three ingredients are needed, which makes many people want to try it.

Hot article cover on Xiaohongshu: The cover shows the blogger's finished caramel stewed milk, which makes people want to take a bite of it. Hot article content on Xiaohongshu: The blogger shows and teaches while making it, and readers can follow the blogger to practice. The method is simple and the ingredients are basically available at home, so you can learn it as long as you have hands on it.

Comments on the popular article on Xiaohongshu: Many people in the comment section have suggested replacements and upgrades for the materials. Everyone agrees with the simplicity of this method. Some people even tagged their roommates and said that they made it in the dormitory, which shows that the requirements for making it are not high and many people can give it a try.

Copy homework: The important point about the food made from ingredients that are readily available at home is its simplicity. If people can get a dish without spending time and effort, then both lazy people and food lovers will be willing to give it a try.

5. Red Book Hot Articles: Mother and Baby Care

Case 9: How to prove that my mother is my mother

The title of a popular article on Xiaohongshu: Events of proving parent-child relationships are relatively common in daily online events. The word "how" in this matter by the blogger indicates how to prove the relationship between himself and his mother, which arouses the curiosity of readers and makes them want to find out.

The cover of the popular article on Xiaohongshu: There is a man and a woman on the cover with flowery characters. The age of the two people makes it difficult for people to associate them with a mother and son, and everyone wants to see what the outcome of the incident will be.

The hot article on Xiaohongshu: The content was about a mother who was suspected by netizens to be an actress hired by the blogger because she was too young, so the blogger used a paternity test to prove the truth. During the period, she was also told that the secret to staying young is to keep supplementing collagen, and the interspersed recommendation would not be abrupt.

Hot comments on Xiaohongshu article: The blogger also posted the identification results in the comment section and teased all netizens to make sure that they did not pick up the wrong child. The atmosphere in the comment section was also quite active, and some people even raised questions about the parent-child relationship identification process.

Copy homework: Many times when people want to verify something, what they want to see is a process and the reactions of the parties involved, just like netizens are always waiting for melons to eat on the Internet, and the blogger's use of family events to satisfy readers' curiosity is indeed quite attractive.

Case 10: The dopamine-enhancing outfit that my daughter matched herself!

The title of the popular article on Xiaohongshu: Dopamine dressing is a hot topic on the Internet recently. What kind of effect will it be if children match their clothes by themselves? This has aroused everyone's curiosity.

The cover of the popular article on Xiaohongshu: The cute baby on the cover easily attracts everyone's attention at first sight. What kind of effect will happen when the cute child collides with colors?

Hot article on Xiaohongshu: The child is matching clothes in his own dressing room. He is very independent in choosing clothes, which is very interesting to watch. The final effect is also pleasant to watch.

Comments on the popular post on Xiaohongshu: In the comment section, everyone said that the doll’s dressing room is bigger than their own, and some viewers even said that the baby is so cute and they want to see the doll wearing other colors, which increases the stickiness between the blogger and fans.

Copy homework: Use the hot topics on the Internet that have their own traffic as topics. Dopamine is originally colorful content, plus the cute performance of the baby, it is hard not to be moved.

6. Home Improvement

Case 11: Teach you how to make a Chinese aromatherapy with "waste" in the office

Hot article title on Xiaohongshu: When we see this title, we first identify the target group: users who like aromatherapy, and secondly, identify the scene: the office. When users see this scene at work, they will not be able to help but click in to browse. It emphasizes the use of "waste" to make aromatherapy, which is in line with the current focus on environmental protection and sustainable development. Readers will be interested in this environmentally friendly creativity and are willing to try and spread this concept.

Cover of the popular article on Xiaohongshu: The cover echoes the theme, "Four-leaf Incense" is the name of the incense, and lighting the incense on the ornaments creates a very atmospheric feeling.

The content of the popular article on Xiaohongshu: The content first compares the strangeness of this "weird" colleague and compares it with the computer desktops of other colleagues to highlight the ancient culture, and then uses a joke to introduce what the video host is doing, followed by a detailed description of the material preparation, production process, tools used, etc. for making aromatherapy, and finally shows the finished product.

Comments on the popular article on Xiaohongshu: The trend in the comment section is that it is difficult to collect materials, the material season is not right, people are confused because they cannot find the corresponding materials, and they follow the video but the effect is not that good, etc., which is different from the trend of incense culture.

Copy homework: This note is a big hit, with 700,000 likes and 320,000 collections. We can roughly estimate that the number of readers must be over 100 million. This note first uses the psychology of workers to attract users' click-through rate and make aromatherapy in an office environment, which is very practical for people working in offices. Office workers often face great pressure, and making aromatherapy can help them relieve stress and relax. The content is practical, environmentally conscious, cultural elements and easy to operate, making it a big hit on Xiaohongshu.

Case 12: Get our own photo wall for just 100 yuan (if you have the skills, you can do it)

The title of the popular article on Xiaohongshu: First, the target group was determined: young couples living together and users who like DIY and home decoration. Secondly, the scene was determined: the photo wall at home. The "one hundred yuan to do it" and "anyone can do it" in the title implied that this project is both affordable and simple, which attracted the interest of a large number of users.

Xiaohongshu hot article cover: The cover presents a beautiful photo wall, showing the results of the note content. This visual effect makes people look forward to how to create their own photo wall, and the achievement of making it by themselves will make people feel more accomplished.

Hot content on Xiaohongshu: The content records the entire process from the production and design layout of wall photos to hanging photos, which is similar to the immersive style that was very popular before.

Hot comments on Xiaohongshu: Many users in the comment area share their experience of making photo walls and praise the product results. Some users may also raise some questions, such as material selection or problems encountered during the production process. These interactions further increase the activity of notes.

Copy homework: It captures the needs of users: affordable, simple and personalized home decoration. At the same time, couples will feel more fulfilled and happy when they complete a task together. Such decoration is also a bright presence in the home. This note captures the enjoyment of life and the characteristics of modern young couples. It is better to say that they like to do this thing with the people they like rather than like to do it. DIY home decoration products can refer to this form.

7. Xiaohongshu Hot Articles on Cute Pets

Case 13: Human food suitable for cats, healthy and nutritious!

The popular titles of Xiaohongshu: "Human food suitable for cats" and "Healthy and nutritious" aroused users' curiosity and made them want to know which human foods are safe for cats.

Xiaohongshu’s popular article cover: The cover shows a cute cat and some healthy human food. This combination attracts the attention of cat owners and cat lovers. The four big words “Feed more to your cat” make users want to click to learn more.

The popular article on Xiaohongshu begins with the story of "I thought there was a thief in my house, but it was actually a misunderstanding". The article details which human foods are suitable for cats to eat, as well as the health and nutritional value of these foods to cats. The article may also provide some suggestions, such as food selection, cat food intake and feeding methods. This practical information allows readers to provide their cats with more diverse dietary choices while ensuring the health of their cats.

Xiaohongshu hot comments: In the comment section, many cat owners share their experiences of feeding their cats human food and affirm these suggestions. At the same time, there may also be some users who raise questions or express concerns about certain foods, which leads to more discussions and exchanges about cat diets.

Copy homework: Mainly because it successfully captures the needs of cat owners and cat lovers: providing cats with a healthy, nutritious and varied diet. The practical information and suggestions in the article allow readers to easily implement them at home while also feeding their cats more, thereby increasing the possibility of sharing and recommendation.

8. Popular travel articles on Xiaohongshu

Case 14: A southerner went to the north for the first time and had a first experience of bathing. He will come again next time.

Xiaohongshu's popular article title: This title aroused readers' curiosity and made them want to know about the first experience of southerners taking baths in the north. At the same time, the "I'll come again next time" in the title implied that this experience was positive, attracting more people to learn more details.

The cover of the popular article on Xiaohongshu: The cover shows a scene of two people in a bathhouse. The two people are dancing, implying that taking a bath in the north is really happy. This visual effect stimulates readers' curiosity to know more about bathing in the north.

Hot article content on Xiaohongshu: The content describes the author's experience of scrubbing baths in the north, including the environment, services, and the feeling of scrubbing baths in the bathhouse. The author may also describe his feelings through humorous and relaxed language, making it easier for readers to resonate. The article may also contain some background information about the culture of scrubbing baths in the north, allowing southern readers to have a deeper understanding of this lifestyle.

Hot comments on Xiaohongshu: In the comment area, many users shared their experiences of scrubbing baths in the north, and expressed their curiosity and yearning for this culture. Some users may also discuss the differences between the scrubbing bath culture in the north and south, triggering more discussions about regional differences.

Copy homework: This note focuses on the cultural differences between the north and south. This difference itself will arouse people's curiosity. The first-hand experience in the note makes it easier for readers to resonate. The author shares his own personal experience and tells it in a vivid and humorous language, making readers feel as if they are there. By sharing your own experiences, opinions or questions, you can increase interaction and discussion and make the notes more active.

IX. Final Conclusion

Finally, I want to say: Not all content posted on Xiaohongshu can become a hit. Don't think about saying everything. It's best to say a piece of content thoroughly, which is easier to get a hit with 10,000 likes. In the creation process, we should focus on a certain field or theme, dig deep into its connotation and value, and present rich, detailed and in-depth content. By optimizing the content structure, using vivid language, adding interactive elements, and paying attention to communication and promotion, we can improve the quality and attractiveness of notes, making it easier to get a hit with 10,000 likes on the Xiaohongshu platform, and win more fans and recognition for us.

Author: Zhuang Jun, public account: Zhuang Jun