After posting 2 videos in a row, which swept the entire Internet, Liziqi is back!

The perfect fusion of cultural heritage and pastoral poetry, Li Ziqi returns with new works, once again touching the hearts of hundreds of millions of netizens. This article will take you into Li Ziqi's return journey, how she conquered the entire network again with the intangible cultural heritage lacquerware video and "Forest Cloakroom", and why she can still arouse such huge attention and discussion after three years of hiatus.

Liziqi is back!

On the afternoon of November 12, Li Ziqi’s online account updated two videos in succession, announcing her return.

As soon as the video was released, related topics such as "Li Ziqi's return" quickly topped the hot search lists of major platforms such as Weibo, Xiaohongshu, Douyin, Kuaishou, and Bilibili, making people once again feel the influence of this top IP.

Li Ziqi has stopped updating for more than 3 years since she stopped updating in July 2021. This time, the whole network finally waited for Li Ziqi.

1. Li Ziqi's return has swept the entire Internet

Purple air comes from the east, Zi Qi returns.

At 4:30 p.m. on November 12, Li Ziqi's online account with the same name posted a video of intangible cultural heritage lacquerware, with the caption "Carved lacquer reveals hidden flowers, carving out purple air coming from the east."

She also said, "This lacquer video is four years late," and said, "'Lacquer' is the same as 'Qi', so I named this lacquerware work with carved lacquer and hidden flowers 'Purple Air Coming from the East.' The unicorn looks back and has nothing to worry about. I also send this wish to everyone who has seen the video. I miss you very much."

The 14-minute video shows her removing the door panels of her wardrobe to repair it after she discovered it was broken.

From climbing up the lacquer tree to get the lacquer liquid, to constantly turning over and filtering the lacquer liquid, to painting and polishing over and over again, to drawing and carving, the entire video continues her previous style, allowing people to feel the charm of traditional culture while immersing themselves in the quiet and beautiful rural life.

As soon as the video was released, “Li Ziqi’s return” and “Li Ziqi’s update” quickly became hot searches and hot topics on major platforms.

Among them, the video received over one million likes on Douyin in just one and a half hours, and was listed on the recommended page of Bilibili's homepage; Douyin's medium and long video app "Douyin Selection" also launched the "Watch Intangible Cultural Heritage with Liziqi" event.

Fans expressed their excitement for Li Ziqi's return. Comments such as "Welcome back", "Long time no see", and "Finally back" filled the video comment area.

Moreover, after announcing her return, Li Ziqi updated a video of "Forest Cloakroom" half an hour later. When netizens asked "Do you have a lot of inventory?", she replied "Wait a little longer! I'm still editing."

This time, Li Ziqi, who was highly anticipated by the entire network, is finally back.

2. After three years of hiatus, why is Li Ziqi still so popular?

Li Ziqi has stopped updating for more than 3 years since July 2021. Although she has not updated her videos, her occasional appearances at some official events have attracted attention.

Not long ago, on October 24, netizens discovered that Li Ziqi appeared in the promotional video of "Strong Country Panda Week". Soon, the topic "Li Ziqi is open for business" topped the Weibo hot search list.

The clock goes back to the point where she stopped updating.

In 2021, Li Ziqi and Wei Nian chose to stop updating videos due to an equity dispute. At the end of December 2022, the two parties announced that they had reached a settlement, and this protracted equity dispute finally came to an end.

In February 2024, according to Qichacha, the legal representative, executive director and major shareholder of Sichuan Ziqi Culture Communication Co., Ltd. changed from Li Jiajia to Li Ziqi, who holds 99% of the shares. Li Jiajia is Li Ziqi's real name.

Since the beginning of this year, intellectual property information shows that Sichuan Ziqi Culture has successfully registered multiple "Ziqi" and "Li Ziqi" trademarks, with the most recent one being successfully registered on November 7.

An industry insider said: "The awareness of trademark protection has become stronger, which is a good thing." After resolving the lawsuit, she was finally able to return to content creation without distraction. Xinbochang had previously noticed that Wei Nian, which had a dispute with Li Ziqi, has now completely transformed and is heading towards a different track from Li Ziqi. (For details, see: Wei Nian has completely transformed after losing Li Ziqi)

Li Ziqi's return this time has swept the entire network, making people feel the influence of this top IP again. Moreover, judging from the popularity of major platforms today, her influence will be taken to a higher level.

In fact, despite the long hiatus, her number of fans across all platforms has hardly changed. During the days without updates, netizens often think of her and look forward to her return.

Why do people like Li Ziqi? In addition to their yearning for the poetic and picturesque rural life and their love for traditional culture, perhaps it is also because she has always had the purest heart for content creation for so many years. In the short video track where "fame is fast and monetization is even faster" and traffic influencers emerge in endlessly, she has always been a breath of fresh air.

In the early days of the short video industry, there were creators who wanted to build IP and expand their influence. But for many creators, this path was not only slow, but also difficult to succeed.

But Li Ziqi's return may still be a shot in the arm for many content creators who work hard to create content. There will always be people who pay for good content, and good content can not only transcend time and resonate with the audience, but also have a more lasting influence and longer-term monetization value.