New video live broadcast function internal testing

Explore the latest developments in AI video generation technology and gain insights into the industry's competitive landscape. This article deeply analyzes the latest developments in the field of AI video generation, including version updates of mainstream platforms such as Vidu, Jimeng AI, and Keling AI, as well as their innovative features in video creation, such as multi-subject consistency generation and expression transfer.

Video account live broadcast is currently testing a new feature.

The new function may enhance the activity and stickiness of platform users. Of course, it will also be of great benefit to the increase of followers and monetization of live broadcast accounts.

The new feature is called "Karaoke Room". According to the official introduction, on the video account live broadcast start page, select "Voice" - "Karaoke Room" to create a room. In addition to the room owner, the "Karaoke Room" also has 8 golden seats, where friends or netizens can be invited to sing online.

After the karaoke room starts broadcasting, the room owner can share it on WeChat Moments and other channels, and invite people to sing. At the same time, the live broadcast room also customizes exclusive gifts, with the lowest price being one WeChat bean. After the live broadcast room receives the gift, the room owner will also be able to participate in the reward sharing.

Jianshi is optimistic about this new feature because karaoke is a highly participatory social activity that does not require users to be professional singers. Ordinary users are more willing to participate and participate more deeply. Users can order songs, sing together, score, and interact, which provides a better experience.

Earlier, Douyin also launched a similar karaoke function called "Chorus Party". If others want to join the chorus, they need to follow the host first, or join the fan group, etc.

For anchors, the new function is a good tool for attracting more fans, especially since many live broadcast room names directly carry the labels of the post-80s, post-90s, and post-00s, which attracts very accurate fans. In addition, the number of people that can join the chorus on Douyin is very large. One anchor said that there were more than 300 people singing at most, which also means that the top players on the list can gain at least 300+ fans in one live broadcast.

Video accounts are currently testing a new feature. Although there are not many chorus seats at present, it is estimated that more seats will be added later. Therefore, for anchors, the new feature is very efficient in attracting traffic, and for the platform, user activity and retention will also increase.

For example, a song is usually 3-5 minutes long. When listeners encounter a song they like, they will stay and listen to it. They can hear many people singing freely. When they hear a song that is out of tune, they will go to the comment area to interact and make fun of it. The editor has also experienced this function in depth. When he encounters a song he likes and joins the chorus, he will even immerse himself in it for 2 or 3 hours. It is really stress-relieving to be able to sing karaoke with strangers online without spending money.

Therefore, the new function will play a big role in improving the activity of the platform, and will also play a big role in activating existing middle-aged and elderly users and attracting young users. For example, the "Karaoke Room" actually provides a new entertainment space for middle-aged and elderly users, while young users can invite friends to join by sharing to friend groups or Moments, which helps the platform attract new users.

Of course, the customized gifts and reward sharing functions in the video account live broadcast room have also brought new profit points for the anchors and the platform.

With the continuous improvement and optimization of functions, "Karaoke Room" is expected to become an important tool for video accounts to attract and retain users, bringing a win-win situation for anchors and platforms.