20 tips for creating paid knowledge and paid communities!

The author shared 20 insights on knowledge payment and paid communities, including setting charging thresholds, determining appropriate prices, ensuring expertise, timely monetization, and focusing on delivery quality, and provided some practical suggestions and tool recommendations.

Knowledge payment has been very popular in recent years. The average blogger earns 30,000 to 50,000 yuan a year, the average blogger earns 200,000 to 300,000 yuan a year, and the higher ones earn millions, tens of millions, or even more.

The village chief has also been doing business related to knowledge payment. I have also developed products such as paid communities, paid articles, and special topics. Today I will give you 20 practical experiences in knowledge payment.

1. Threshold

There are free and paid ways to spread knowledge, but free sharing will not be valued.

Therefore, it is necessary to set a charging threshold, and the threshold itself is also a kind of screening.

2. Price

Not all knowledge-based paid services have to charge high prices. The key is to decide based on one’s own strategy.

If you are a beginner, you can start with 19.9, 29.9, etc. to practice and build a reputation first.

If you have been doing this for three to five years, you can do some courses or communities that cost 299, 499 or even 899.

As for those that make 1499, 3599, etc., it depends on your personal ability.

3. Professional

Don’t think that paying for knowledge is a shortcut to making money. Money is not so easy to make nowadays, and users have more choices.

So if you want to make money, you must make sure that you are professional enough in a certain field.

4. Monetization

When sharing knowledge, you must do things that are closest to money.

On the one hand, don’t wait three to five months to prepare before cashing in, and on the other hand, don’t charge hundreds or thousands of dollars right from the start.

Starting from the first or tenth article you write, you should set up a paid service.

5. Delivery

The core of knowledge payment lies in delivery, that is, whether the users are satisfied with the services you provide after purchasing your courses, training camps, consulting, and communities.

6. Learn

Be sure to keep learning, learn new ways of playing, cases, rules, and platforms.

At the same time, you also have to spend money to learn from others how they play, and see how they create accounts, content, courses, processes, etc.

7. Updates

A good paid knowledge product must be able to make money sustainably.

This requires us to continuously iterate our courses and services, add new content, cases, and gameplay, so that users who have purchased before will feel that they got good value for money.

8. Services

Paid knowledge is not a one-time payment. It seems that users just need to pay to buy your course and then listen to it.

If you want to have a good reputation and renewal in the future, you must provide service.

9. Common sense

Don’t think that paying for knowledge is difficult. Think about it, 1+1=2 is common sense, and "Quiet Night Thoughts" is also common sense. Parents know it and can write it, but such books sell tens of millions of copies every year.

So many times, the common sense you have is what others consider to be knowledge.

10. SOP

When doing knowledge payment, you need to sort out your own SOP.

The entire production and delivery process should be standardized and detailed, and it would be best if it could be replicable.

11. Bonus

When it comes to paid knowledge, one must also be aware of the benefits, as paid knowledge in some areas is very short-lived.

For example, it was easy to charge thousands or tens of thousands of yuan for creating a Douyin account or live broadcast training in the past few years.

12. Deletion

Many people will add you on WeChat and ask you for advice, but you should regularly delete those who habitually take advantage of you for free, leaving only the targeted users.

13. Channels

Therefore, the transaction of business is demand and traffic. Taobao is traffic, Douyin is also traffic, Xiaohongshu, Kuaishou, video account, and social groups are all like this. Don’t give up some traffic channels easily.

14. WeChat

We should attach importance to the operation of WeChat, from attracting traffic from private domains to marketing in the circle of friends, and then to interaction and conversion in WeChat groups.

15. Live Broadcast

If you want to increase transaction volume, you need to do live streaming.

Live streaming is not only for dissemination, but also a means to answer users' questions and build trust with users.

16. Distribution

Distribution is a common promotion method in knowledge payment. The basic method is to set up a commission, and the advanced method is to make it a disciple-recruiting model to let more people help you split.

17. Renewal

As I said earlier, knowledge payment is not a one-time business, and we must do a good job in delivery and service.

For knowledge payment and paid communities, a renewal rate or subscription rate of 40% is considered passing, and 60-70% is excellent.

So don’t force it too much for those who haven’t renewed their subscription.

18. Case

You must create your own success story, where users spend money and gain growth.

No matter it is revealed in the WeChat chat with you, or it is actually the successful creation of a certain account, a certain store, etc.

With endorsements from successful cases, even if there are only two or three, the payment will increase by at least 30%.

19. Type

There are many forms of knowledge payment, from subscriptions to paid channels, paid communities to paid articles, paid consultations, paid courses, training camps, etc.

If you have the conditions, you can do everything. If you are ordinary, you can start with a paid article.

20. Industry

Any industry can offer paid knowledge services. The key is what makes users pay for it.

Moreover, knowledge payment will always be a sustainable industry and essentially belongs to the category of education.

If a person wants to improve his or her cognition and grow through shortcuts, he or she must pay for knowledge.

Therefore, there has always been a market for knowledge payment itself, and what you need to think about is how to get users to pay.

21. Tools

If you want to have a paid circle or community, we recommend that you use the Fenchuan mini program or app.

If you want to publish a single article, report or special feature, it is recommended to use the Maiwan mini program.

If you want to do course training, it is recommended to use Qianliao and Lizhi Microclass.

If you want to make an audio podcast , it is recommended that you use the Xiaojue APP.

Of course there are other tools. In short, tools can be used for content accumulation, membership management and fission.

Author: Shili Village; Source public account: Shili Village (ID: 317763)