What are the most frequently-watched data for Pinduoduo?

In the world of e-commerce, data is king. From basic sales and order volume, to through-train exposure, to back-end DSR and product return rate, every piece of data directly affects the store's performance and profitability. This article reveals the core data points that Pinduoduo sellers must pay attention to in daily operations for your reference and learning.

Whether it is e-commerce operation or any other operation, do you know what is the most important thing? It is data. Compared with Internet operation, data analysis of e-commerce operation is much simpler .

I have been doing e-commerce operations for so long, and there are only a few commonly used data tables. However, for Internet operations, the data tables are comparable to a huge amount. Since everyone is an e-commerce operator, let’s talk about the data analysis of e-commerce operations first.

Do you know what the significance of data analysis is? In fact, it is diagnosis. Whether your store is doing well or not, and what problems exist can all be analyzed through data. Data is like the X-ray film that doctors use to examine patients. Data itself is meaningless, but the situation reflected by the data changes is valuable .

For example, the data shows that each store has 2 orders per day. There is no doubt that this means that your store operations are very poor.

Data is very important. Next, I will tell you what data are most commonly looked at when working for Pinduoduo.

01 Basic store data: sales and order volume

These two data are what people talk about the most when communicating in the group, such as how much money was sold today; how many orders were received for this link today.

Those with a large number of orders but low customer orders like to show off how many thousands of orders they have made today; those with a small number of orders but high customer orders often say how many tens of thousands they have sold today. Anyway, they just say whatever they want to make themselves look impressive.

The first thing we do when we wake up and open the store every day is to check sales and order volume. According to the rule of thirds, the three time periods of noon, evening and early morning each account for one-third of sales. When we go to work every day, we can estimate the overall sales volume of the day by taking a look at the sales at that time .

Why do we need to look at this data? To nip problems in the bud. It is difficult for everyone to maintain a long-term stable state in e-commerce. Often, links are suspended, activities are unavailable, products are sold well but cannot be shipped, etc. For such emergencies, the best solution is to detect and deal with them early .

I had a link before, and the 10 billion mark dropped in the evening. I had something to do the next day and forgot to check the data. By the time I found out, 2 days had passed. When I rushed to solve the problem, several days had passed and the order volume had never returned to normal.

If this problem can be solved earlier, the result may be different. The reason is that as time goes by, if there is no transaction, the crowd will gradually disappear. Watching the data is watching for abnormal situations.

Therefore, even though it may seem like nothing has happened and it is a waste of time to look at the data every day, this work has value if even one data anomaly is discovered in time and resolved early.

02 Core data of through train: exposure and order volume

Pinduoduo’s direct traffic data has many dimensions, such as click-through rate, conversion rate, investment-output ratio, order quantity, exposure, etc. It is redundant to look at every data. The data at different stages have different focuses. When the plan reaches the later stage, you only need to pay attention to the two data of exposure and order quantity .

The exposure reflects whether your link is still recognized by the system. If the exposure is stable or increasing, it means that the system likes your link. If the exposure decreases, then it’s all over, which means that the system does not recognize your link.

The order volume is the final result of our efforts. A high order volume indicates that the strategy and material production are qualified. A low order volume indicates that you have not done enough. Pinduoduo is not like other platforms. The through train is not that complicated, so at the final stage, it only depends on your spending and your order volume.

In other words, your link is already powerful enough, and the only question before you is how much money you spend and how many orders you get .

For the problem of new links not being exposed at the beginning, my suggestion is to start the rapid promotion and bid half of the profit. If there is still no exposure after the promotion, just change the link.

Normal good links can take off in this way. If you want to maximize exposure for links with stable orders, you can either increase the advertising bid or lower the product price.

You may not be sure about lowering the advertising bid, and you really can’t judge the price of the competing products. But lowering the product price is powerful, because you definitely know the price that can sell well in the industry, so if you lower the price to this level, the volume will definitely increase.

What you need to calculate at this time is how many orders you need to raise the price, which is a technical job. So how to raise the price specifically? There is no clear standard. The best price increase plan is to increase the price appropriately according to market conditions.

03 Data that determines life and death in the backend: DSR and product return rate

Even if you have done well in the beginning and received 10,000 orders a day, but your backend data lags behind, sorry, your link is useless and there is no volume. The platform wants not only products with competitive prices, but also products with acceptable quality.

For example, if your DSR drops, your DSR will drop. If your DSR score is low, you can't even apply for big promotions. This shows how important DSR is. You must do it every day, check the DSR data and the ratings of each link. If it is lower than 4.5, open a review and get a bonus. If it is really hard to pull it up, remove it immediately to prevent future troubles .

For products with high return rates, you need to pay attention to your pilot points, and check them every day. Especially when new links just start to receive orders, whether the traffic can increase steadily depends on your pilot points.

At this time, if your product return rate is lower than 30% of your peers, then it’s over. Even God can’t save your link, unless... unless you can sell it at 50% off the cost price, then there is still a possibility of recovery.

Many e-commerce anchors on the Internet often show data of over 10,000 orders in 7 days, but I have never seen them show data after 30 days. It is very likely that the order volume will collapse after 15 days. Because on Pinduoduo, as long as the price is low enough, it is indeed easy to increase the volume.

However, low-priced products are often of poor quality. Once the after-sales data comes up, the number of orders linked to the website cannot be stabilized. Therefore, paying attention to the back-end data is the key to making money in the long run . The back-end data also has a 3-minute response rate, which is also of utmost importance. If your response rate is low, then you don’t want your store anymore.

04 Last

Data can be important or unimportant, but every piece of data represents the effect of a certain action you have taken, such as the most inconspicuous collection data, how many people have paid attention to it. The number of collection data has a lot of meanings. This is just one data indicator. There are so many other data indicators in the background. Any one of them can be discussed for a day or two.

Therefore, although Pinduoduo is very simple, if you want to fully utilize this platform and truly understand the meaning behind each data indicator of the platform, you still need to devote time and energy. Finally, I wish all the e-commerce bosses to achieve success soon and make a lot of money.