The longest Double Eleven in history has begun. What new benefits can be gained?

This year's Double 11 not only has a longer period, but also the pre-events on various platforms are more diverse. This article will take you through the main highlights and discount information of this year's Double 11 for your reference.

The annual Double Eleven Shopping Festival is finally here!

The event started as an online sales event held by Taobao Mall in 2009. Initially, the number of participating merchants and the discounts were not large, but the sales far exceeded expectations, so November 11 became a fixed date for large-scale promotions. With the continuous increase in sales and the participation of other e-commerce platforms, Double Eleven has now become a landmark annual event in China's e-commerce field and has considerable influence internationally.

What’s different from previous years is that this year’s Double Eleven can be said to be the shopping festival with the longest period and the most preparation in history. Follow DoNews to see what big moves each platform has prepared!

When it comes to Double 11, it can be said that it is Tmall's "home court". The largest investment, the most traffic, and the best business environment are the three key words for Tmall's Double 11 merchants this year:

1. In addition to the official 15% off discount or cross-store discount of 50 yuan for every 300 yuan spent, Tmall will invest an additional 30 billion yuan in consumer coupons and red envelopes;
2. The 10 billion yuan subsidy will also be distributed as a "super large red envelope" for the first time, breaking the bottom price of the entire network;
3. In terms of live streaming, live streaming has ushered in an era of quality live streaming. The more than 300,000 Tmall flagship stores are the largest pool of high-quality brand products. Since October 14, the top 100 live streaming rooms have been opened simultaneously.

Image source: Tmall

This year, Taobao and Tmall have taken a series of measures to enhance consumer experience, such as adding payment options, offering unlimited free returns and shipping for 88VIP membership services, and providing free delivery to remote areas, which have significantly improved consumers' shopping experience.

Data shows that the number of 88VIP members has exceeded 42 million, and more than half of the business of top brands is contributed by 88VIP. One in 10 people in first-tier cities is an 88VIP, and the number of post-00s users among 88VIP has increased by 67% year-on-year, far exceeding the overall market.

JD.com also launched its Double Eleven promotion at 8 p.m. on October 14, not only offering direct price cuts across the entire store, but also launching a variety of discount forms, including a daily additional subsidy of 60 yuan, and cross-store discounts of 50 yuan off for every 300 yuan spent.

At the "JD 11.11 Cheap and Good" press conference held on the same day, Xu Ran, CEO of JD Group, said that in the current fierce market competition, there is still a phenomenon of "vicious involution" and bad money driving out good money in the industry. In the next three years, JD will recruit at least 10,000 buyers and salesmen, who will source from all over the world to bring back more good products with low prices for users, so that users can truly feel "cheap and good", and also let brand merchants sell well, have growth, and make money.

With the opening of JD.com’s Double 11 event on October 14, multiple benefits are also coming:

• On the 14th, JD.com simultaneously launched the "Super Flash Sale Day". At 8 pm on October 31 and November 10, it will launch the "10 billion subsidy day" and "peak 28 hours" respectively.
• JD.com’s Little Magic Cube brings over 1 billion new products, with the 10 billion subsidy big-name hot-sellers starting at as low as 11 yuan. Every night at 8 pm, you can grab big-name products for 1 yuan. There are also talk show actors coming to JD.com’s live broadcast room to give out benefits and share the 10 billion subsidy red envelopes.
• The government subsidy for "trading old for new" covers many categories. Buying home appliances and computers on JD.com can enjoy a 20% discount on government subsidies, with a maximum discount of 2,000 yuan for a single item, and a subsidy of 500 yuan for electric bicycles;
• 50% off coupons for clothing and 1 yuan coupons for big-name cosmetics;
• JD Supermarket launched special products such as family buckets and blind boxes;
• You can enjoy a 50% discount on car maintenance and use, and there are super value services such as 9.9 yuan car wash and 99 yuan maintenance;
• JD.com International offers more than 50% off on imported products, and 10,000 new products for trial at 1 yuan each;
• Some JD.com Jingzao products can enjoy a 10% discount for 2 pieces and a 20% discount for 3 pieces;
• Jingxi self-operated "Fan Festival" second item 0 yuan;
• Jingdong buys medicine at a real 50% discount, and cash back on orders; Jingdong
• Dongbaitiao offers 6-period interest-free coupons for the entire store, and some products support up to 24 periods of interest-free.
• JD Pay has teamed up with over a thousand leading brands to launch shopping cards, and users can enjoy up to 2,000 yuan in gifts when they recharge.

In offline activities, JD.com Seven Fresh Supermarket will offer super low prices for hundreds of products, and JD.com grocery shopping will also have 1 yuan flash sales of high-quality products; JD.com Express cooperates with more than 600,000 stores across the country, providing tens of thousands of products at as low as 9.9 yuan and free shipping, which can be delivered in as fast as 9 minutes. For corporate customers, JD.com Hardware City offers a discount of 50 yuan for every 300 yuan spent on hardware industrial supplies, and an additional 60 yuan subsidy can be received; JD.com Enterprise Purchase offers a 15% discount for bulk purchases, and adopts a tiered pricing, the more you buy, the more you save.

Another e-commerce giant, Pinduoduo, chose to stagger the time and launch the big promotion first.

On October 8, Pinduoduo launched the “10 Billion Consumption Coupons” campaign and upgraded the “10 Billion Double Subsidy” to “Super Double Subsidy”.

In the "10 billion consumer vouchers" area of ​​Pinduoduo, the products are all superimposed with consumer voucher discounts on top of the 10 billion subsidy activity price, and the lowest price for consumers after placing orders can be as low as 25% off. On October 11, the "double subsidy" activity was officially upgraded to super-subsidize all categories of items. The covered items include not only mobile phones, digital products, home appliances, beauty, skin care, clothing, home furnishings, pets, department stores and other leading brands, but also a group of new quality brands with innovative products and technologies will be supported.

Douyin officially launched the "Douyin Mall Double 11 Good Products Festival" promotion on October 18, and will launch preferential measures such as 15% off for one item and official direct discounts. The platform will also work with merchants to add high-priced goods in multiple fields such as mall shelves and live broadcast content, and issue coupons with 20% to 15% off to help consumers save more money.

In addition to major e-commerce platforms, taking advantage of the consumption boom during the National Day golden period, online travel platforms including Fliggy and Ctrip have launched the "Double Eleven" promotional campaign, teaming up with more than 100 travel brands around the world to provide huge subsidies to help consumers purchase in advance travel products that are valid and well-priced until next year's "May Day" holiday.

The activities on Fliggy are divided into pre-sale period and spot period. From 20:00 on October 14, the deposit payment stage will be opened for tourism products including Shanghai Disney, Guangzhou Chimelong, Hong Kong Disney, etc., and the spot will be fully sold at 20:00 on October 21. During the event, Fliggy, Marriott, Accor, Hyatt and other well-known brands issued nearly one million coupons.

From Kanas in Xinjiang to Bomi in Tibet, from Svalbard in Norway to Queenstown in New Zealand, the products on Fliggy's Double 11 event cover nearly 200 countries and regions. New products on Double 11 will also be launched, including international free flights, car rental global redemption cards, multiple international and domestic cruise redemption packages, and business car charter tours in five European countries. This year's products are richer than in previous years.

Image source: Fliggy

During this year's "Double Eleven Ctrip Good Price Festival", Ctrip has teamed up with nearly 100 travel merchants to launch more than 50 special events, covering vacations, hotels, tickets, air tickets, car rentals and cruises, etc., aiming to meet the needs of different consumer groups, such as the elderly, parent-child families, office workers and students.

Considering the rising popularity of outbound travel, especially the significant growth of tourists from third- and fourth-tier cities, Ctrip has specially purchased popular overseas destinations, hotels and air tickets. During the event, consumers can enjoy discounts covering Hong Kong, Macau, Taiwan, Thailand, South Korea and other places, with the highest discount reaching 10,000 yuan.

In addition, tickets to famous attractions around the world are discounted by up to 50%, some air tickets are buy one get one free, global charter services are discounted by an additional 1,111 yuan, and there are special offers for MSC Glory and Royal Caribbean Spectrum of the Seas. Domestically, high-star hotels in popular destinations are also participating in the event, with Hyatt on the Bund Shanghai and Park Hyatt Ningbo starting at 999 yuan per night, and Atlantis Sanya offering limited-time special offers for sea view rooms.

There is still nearly a month left until November 11th. It can be seen that major platforms have worked very hard for this year's shopping festival. Let us wait and see which platform is most popular among consumers.

Written by | Xiaobudong Editor | Li Xinma This article is written by the operator [DoNews], WeChat public account: [DoNews], original/authorized to be published on Operation Party, and reproduction is prohibited without permission.

The title image is from Unsplash, based on the CC0 protocol.