21 TikTok Video Marketing Tips for Overseas Marketing

How to conduct TikTok marketing without any inspiration? What are some common and effective video creative templates that can be used as reference?

In this article, professional influencer marketing agency, Inpander will provide you with the following 21 TikTok video marketing templates.

1. Daily vlog

TikTokers love watching some daily life vlogs, although it is called daily vlogs, if there is something unique or interesting in the video, the number of views will be higher. So, if you have a special day out, or a daily work content that people will want to watch, consider shooting a daily vlog. Daily vlogs are one of the easiest videos to make: just make sure you shoot content intermittently throughout the day and edit them together.

2. Interesting knowledge

Affected by the COVID-19 pandemic, people's courses have shifted from offline to Zoom. In addition, the enthusiasm of Generation Z for online learning may break your stereotype. Recommended reading → Does marketing "educational" content work on TikTok, where entertainment is king?

On TikTok, you'll find history lessons, geography explanations, and all kinds of content designed to educate your peers. And it's not just the topics you'd find in class: if you've learned something interesting recently, chances are that other people on TikTok will find it interesting, too. Why not put together an educational video that shares something you're knowledgeable or passionate about?

On #LearnOnTikTok, you’ll find history lessons, geography explanations, and all kinds of content designed to “teach” you, like, what interesting facts you’ve learned recently. So, you can definitely share an education-related video on TikTokTik.

3. Tutorial Videos

TikTokers want to learn more than just theoretical content. They also like to watch some practical tutorial videos. Whether you are a tailor, mechanic, carpenter or DIY expert, relevant tutorial videos will go viral on TikTok. Of course, tutorial videos are not limited to this. Some videos that teach people "how to answer XX questions and how to face XX" are also very popular.

Brands can use their products to create tutorial videos or show how different people use their products. Another way is to keep up with the hot trends on TikTok and use the trends to create a tutorial video to further increase the number of views of the video.

4. Tips

Some useful tips may not be as high as "tutorials" or "teaching", but they are equally popular on TikTok. Businessmen, lawyers, travel agents, professional cleaners, people from all walks of life are using 10 seconds to share some life tips with more people. If you also have relevant tips, sharing them on TikTok is definitely the most appropriate place.

5. Behind the scenes

On TikTok, brands can show a more relaxed side of themselves and show fans content that they can’t see on other platforms. TikTok users like authenticity, so you can cater to their preferences by posting “behind the scenes” content.

This type of TikTok video template is suitable for all companies. Small businesses and independent brands can get huge user emotions by showing how they make or package their products. Big brands can show what happens behind the scenes of a big project or simply introduce the team members.

6. Duets and Stitches

Duets and Stitches is a very important gameplay of TikTok. It is more likely to make your video go viral on TikTok, and it also helps you reach more audiences to a certain extent. The detailed gameplay has been written by Inpander before, you can click the link to view the details. Recommended reading → How do PUMA and Vessi use TikTok's built-in functions for marketing? Have you overlooked this gameplay? Recommended reading → The TikToker with the most fans has been replaced, how did Khaby Lame take the top spot?

7. Popular dance

Popular dance trends have been around since day one on TikTok. There is usually at least one dance trend going viral on TikTok. These dance trends cycle through TikTok every day, so when you’re feeling uninspired, try jumping in on the popular dance trend of the moment.

8. Popular Audio

TikTokers love to try out any audio trend that is popular at the moment. Before choosing an audio, you need to understand the latest trends so that it can resonate with more users.

9. Popular Tags

There are a lot of popular hashtags on TikTok at any given time, which can help you keep up with popular trends. Once you find a hashtag trending, try to evaluate what its best-performing videos have in common and put your own spin on it. You can find the most relevant hashtags for your brand by engaging with accounts similar to yours and observing which hashtags appear in your feed. Alternatively, you can stay tuned to Inpander to learn more about new TikTok content in real time.

10. TikTok Challenge

The viral TikTok Challenge is a great tool for content creation. These contents are fun, easy to personalize, and can help you connect with other users. Brands can start a new branded hashtag challenge or participate in one of the many organic trending challenges on the platform. Recommended reading → How to better achieve brand overseas through hashtag challenges?

11. Popular Filters

TikTok users love to use some of the filters that are trending. The latest popular filter is an AR Shrek dancing in a tights.

Use the filters that are popular now and have fun creating content with them. Embrace the weirdness and embrace more TikTokers.

12. Daily Outfits

People are looking for all kinds of inspiration on TikTok, and that includes fashion. A whopping 97% of Gen Z say social media is their primary source of shopping inspiration. Individuals sharing their fashion cues on TikTok can reach an engaged audience, while fashion brands can showcase the outfits their teams wear, providing the kind of relatable, behind-the-scenes footage that TikTok users love.

13. Pets

Animal-related videos dominate any brand on the internet, and TikTok is no exception. You might be wondering if showing pets is relevant to your brand? On TikTok, you can use pets to give your company a more human (or animal) side.

14. Pop Culture

TikTokers always use their content to talk about things that are important or relevant to them, and brands can certainly do the same. Example: DuoLingo used the publicity of Stranger Things to share their love for Dua Lipa (if it was caught by vecna, it would run away listening to Dua Lipa's song).

15. Prank

TikTok's global audience uses the app primarily for entertainment, and a classic form of lighthearted entertainment is jokes and pranks. Like any behind-the-scenes content, it humanizes your brand and makes your audience feel like they're seeing something they wouldn't see elsewhere. Pranks are also a great way to showcase your brand in a new way. Do you have a mascot or giant version of your brand? Leverage them to give your brand a spotlight on TikTok.

16. Product Display

While trendy and entertaining content is important on TikTok, as a brand, your TikTok should still showcase some of your own products. Video content is very powerful when it comes to showcasing your products. Because it can capture the nuances of the experience better than static images. So, you should showcase some of your brand's products on TikTok.

17. Become your product

Through TikTok's special effects "eyes and lips" filter, you can "become" your product, and then use this image to show your product in many ways.

<img class=”rich_pages wxw-img aligncenter” title=”21 TikTok video marketing essentials for overseas marketing” src=”https://image.yunyingpai.com/wp/2022/12/5yp9ASJfRZMIzVqBv6AU.png” alt=”21 TikTok video marketing essentials for overseas marketing” width=”312″ height=”509″ /

18. Tell your business story

TikTok is where you show the human side of your brand, and these TikTok videos are a big trend for small businesses and global brands alike. TikTokers love to support independent brands, but they also want to get to know the big brands.

19. Unboxing Video

Does your product have a unique packaging design? Or is your packaging part of your product promotion? Unboxing videos are a bit like product demonstrations, but unboxing videos make it easier for viewers to empathize with the product when it arrives. This is an easy TikTok video to make because this video content template does not force you to show your face. In fact, showing only the hands opening the package is a good perspective to cultivate a "first-person experience" so that your TikTok audience will have a strong desire to get your product.

20. ASMR

ASMR on TikTok simply means "satisfying sound." Whether it's through unboxing videos (puncturing tape on cardboard work, rustling paper towels, peeling back protective plastic), assembling your product (snapping things into place), or putting it to good use (showing off movements and textures), there's a lot of room for ASMR to make your product enticing.

21. Point of Views

Point of view videos (POVs) are videos where TikTokers imagine themselves in strange situations and make the audience relate or laugh. Success stories of these types of videos usually have a twist in the content: it starts out as normal content, and then a funny twist comes in. This video type is a perfect way to add a touch to your brand.

Author: Inpander

Source: WeChat official account: "Inpander Going Global (ID: gh_eeba4131474f)"