If you don't do this, your Xiaohongshu report notes will be in vain.

On Xiaohongshu, how brands can effectively increase their voice and achieve precision marketing through reporting notes is the focus of many businesses. This article deeply explores the correct operation of reporting notes on Xiaohongshu, especially the importance of binding SPU, and how to optimize the delivery effect through this strategy to avoid value waste.

As we all know, Xiaohongshu’s brand deduction rules determine the increase in the proportion of reported notes

If you want to increase the brand's voice through influencers, reporting notes is inevitable

But do you know?

The reporting notes are not over after placing an order. You need to do a few more steps, otherwise more than half of the value of the reporting notes will be wasted.

Therefore, merchants who frequently submit reports and notes must read today's article carefully and forward it to corresponding colleagues to eliminate this very important information gap!

I don't know if you have noticed that the backend of Dandelion and Juguang can bind SPU to the notebook.

01 What is SPU?

SKU is a product in the market. It is similar to SKU. In layman's terms, for a product, when any of its attributes such as brand, model, configuration, grade, color, packaging capacity, unit, production date, shelf life, use, price, origin, etc. are different from other products, it can be called a SKU.

It can be simply understood as: SPU is a collection of SKUs

For example, iPhone 13 is an SPU, while iPhone 13 White 256g and iPhone 13 Black 128g are both SKU concepts and belong to the iPhone 13 SPU;

Adidas Yeezy is a SPU, and Adidas Yeezy white size 37 and Adidas Yeezy grey are both SKUs, belonging to the Adidas Yeezy SPU.

02 Why is it important to bind SPU?

Simply put, SPU = corresponding product. If SPU is not bound, that is, the notes are not bound to corresponding products, the people reached by the notes cannot be attributed to the product, so the user assets of the product cannot be formed.

If the product does not accumulate a certain amount of user assets, the subsequent distribution of both natural traffic and commercial traffic will not be particularly accurate.

Only by letting the algorithm understand what kind of users are interested in and have intentions for your product can the algorithm help distribute your product recommendation notes to more potential users with the same portraits and tags.

It can be said that the larger the user assets corresponding to the product, the more accurate the subsequent note distribution will be. Therefore, if your report note is not bound to SPU from the beginning, this note will only be distributed with general traffic and will not be of any help to the total number of user assets of the product. It cannot be said that it is completely useless. The note still has traffic, but it is not accurate and cannot be attributed.

Currently, Customization, Recruitment, Co-creation, and New Sprout all support the SPU binding order function. Merchants in the beauty and personal care, food and beverage, maternal and child, and 3C electrical appliances industries can freely bind SPU in the above four modes; merchants in other industries need to contact the relevant direct customer contact to open the permission

03 The total amount of user assets of the product is the foundation for all subsequent marketing actions!!!

If it is a business note, the AIPS user data can be directly attributed to Qianfan backend; if it is a note for planting grass, the AIPS user data can be attributed to Lingxi; if it is a note for planting grass, but in the SPU bound to Juguang, the AIPS user data can be attributed to Juguang’s crowd tracking and crowd tags

If it is a business note, the AIPS user data can be directly attributed to Qianfan backend; if it is a note for planting grass, the AIPS user data can be attributed to Lingxi; if it is a note for planting grass, but in the SPU bound to Juguang, the AIPS user data can be attributed to Juguang’s crowd tracking and crowd tags

In short, with a certain amount of AIPS user data, the distribution of subsequent notes will become more and more accurate, and the effect of seeding and conversion will be greatly improved.

This is also an important reason why we can guarantee ROI for some brands. When all traffic can be attributed and the delivery is more and more accurate, the conversion rate is actually predictable. It is not difficult to make sales by combining it with other efficient strategies.

The most worrying thing is that I have invested a lot in notes, but I don’t do attribution, I don’t understand the strategy well enough, the budget has been spent, I haven’t gained much experience, and sales have not increased.