How do cross-border e-commerce merchants deal with Halloween? Marketing inspiration sharing

Halloween is a traditional festival in the West. October 31st of each year is called Halloween Eve, which is also the busiest day. Halloween is a day of carnival in the West, and it is also the first big promotion of cross-border e-commerce in the fourth quarter. I wonder if all sellers are ready?

Halloween is a traditional festival in the West. October 31st of each year is called Halloween Eve, which is also the busiest day. Halloween is a day of carnival in the West, and it is also the first big promotion of cross-border e-commerce in the fourth quarter. I wonder if all sellers are ready?

As the holiday approaches, consumers are becoming more enthusiastic. Google Trends shows that searches for Halloween-related words have been on an upward trend since late August and early September, reaching their peak in November. Data shows that the United States has the strongest sense of "ritual" for Halloween, followed by Ireland, Canada, and the United Kingdom.

According to the NRF survey, 69% of Americans will participate in the Halloween carnival during Halloween 2022, with per capita consumption expected to reach $100.45 and sales expected to reach $10.6 billion. Participation in Halloween-related activities will return to pre-epidemic levels, with 69% of consumers planning to celebrate the holiday this year, up from 65% in 2021 and comparable to 68% in 2019.

Nox Juxing would like to share with you some suggestions on product selection and marketing, hoping to bring you some inspiration and help you better seize this market opportunity.

Halloween product recommendations

Candy, decorations and costumes are naturally indispensable items for Halloween, but overseas consumers are not satisfied with this when it comes to Halloween shopping, especially young people, who prefer distinctive colors, bold accessories, and items that can show themselves.

According to statistics of hot-selling products in previous years, horror masks, pumpkin decorations, skull decorations, bat lights, garlands, hand-woven colored threads, Halloween plates, etc. are all very popular. Sellers can design more interesting features on the products, but must pay attention to appearance patents and copyrights and avoid infringement.

Halloween Marketing Inspiration

Brands can change the product store homepage in advance and create a Halloween atmosphere through holiday templates, so that consumers can feel Halloween in advance and warm up for marketing activities on Halloween day.

1. Use social media to create content marketing

You can use the brand's official accounts on major social media platforms such as Facebook, YouTube, Instagram, and TikTok to publish a series of Halloween-themed activities and create "labels" to set Halloween-related attributes for your products. You can also publish some interesting interactive content to encourage everyone to actively share on the platform.

You can also share product-related DIY tutorials, gift lists, product usage guides, and other graphic, text, and video content to give consumers shopping inspiration, and actively encourage consumers to share their own interesting stories under this tag.

2. Develop promotional plans and optimize supporting services

Formulating a suitable promotional plan is an effective way to increase sales. In addition to the traditional plan of directly discounting the original price of the product, you can also try bundling or mixed sales. A simple gift set can help merchants increase customer unit price and overall sales. Gift boxed products are also more suitable for giving as gifts. Limited-time promotions are also a common method used by sellers during festivals to stimulate consumers' desire to buy.

Many consumers don’t know what to buy due to decision-making difficulties. Brands can provide consumers with recommended products and explain the relevant meanings. This can help consumers save decision-making time and increase average order value and sales.

3. Collaborate with influencers

Invite overseas celebrities to participate in brand marketing activities, label the participation process with specific tags and upload it to social media to expand brand influence. Internet celebrities have an emotional connection with consumers. Compared with advertisements, it is easier to arouse fans' trust. It is easier to arouse fans' emotions to convey brands or products through Internet celebrities' videos.

In 2021, NYX cleverly utilized influencer marketing, reached a cooperation with DC Comics, and launched an overseas influencer marketing campaign "#Faces of DC" on Instagram, successfully increasing brand searches to 200%.

4. Place paid ads

When placing in-site ads and Google ads, competition will be very fierce as the festival approaches, so pay attention to adjusting your bidding strategy in real time. In order to cooperate with social media, you may need to consider placing some paid ads, which can accurately target consumers while focusing on the theme of the event, achieving low cost and high conversion rate with one click.

Finally, for Halloween, this important time, please make preparations in advance in terms of logistics and timeliness. I wish all cross-border sellers a boom in orders! Darren, marketing director of Nox Juxing, said in an interview: "Attracting consumers at the right opportunity can turn a customer who originally only made one-time purchases in the store into a long-term customer.