8 details of a good content!

How to write a hit article with more than 100,000 views? How to realize high traffic and high income from writing? In this article, the author combines his own experience in writing on new media platforms and summarizes 8 details of a good content to inspire those who want to do self-media.

Why does the content you worked hard on for three to five days have no readers?

Why is your long article of three or four thousand words not as good as others' short article of three or five hundred words?

The core reason is that you can’t write!

What kind of content is good content?

What kind of content do users like to watch?

What kind of content will be profitable?

I have read thousands of popular articles and also written many of my own popular articles with over 100,000 views. An article on the headlines can generate revenue of more than 3,000 yuan, and even an article with only 300 to 500 views can generate revenue every day.

So based on my experience of continuously monetizing writing, I have summarized the following points, hoping that they will be helpful to you.

1. Topic Selection

It can also be called a topic, and the choice of topic determines the overall situation.

Just like product selection, if the product is well selected, it will bring traffic and transaction attributes.

For example, if you sell children's toy water guns in the summer, as long as you release such products, there will be a lot of natural traffic.

For example, if you post photos of beautiful women wearing cool and sexy clothes in the summer, there will be a lot of views.

For example, I previously wrote an article about the resignation of Pinduoduo’s senior executives, which resonated with many people.

Therefore, writing articles and shooting short videos are not something you can do casually.

It’s not about shooting what you want to shoot, but what users want to see and what’s most popular at the moment.

2. Title

Sometimes you have a great article but a terrible title.

This has a huge impact on the click-through rate of the article, for example:

1. How to write a Toutiao article?

2. Every article has 10w+ headlines, revealing the secrets of making popular articles!

Most people will choose to watch the second one because it draws their attention to the successful outcome.

3. Illustrations

After many tests myself, I found that there is a big gap between the data with and without graphs.

In addition to the content of the cover title, there are also issues to consider, such as the issue of unity.

There are also pictures to illustrate the main content. Pure text is not a novel, so it is generally more appropriate to have 3-5 pictures in the content, especially when writing on platforms such as Toutiao.

4. Typesetting

Many people post articles that are entirely text, without paragraphs or main or sub-headings.

There is no consistency between text and pictures, and the point is not emphasized when it should be.

At this time, the user will look very unhappy. Everyone must pay attention to the so-called pictures and texts.

The same applies to videos. For videos, you need to set the scenery, or switch between different pictures and angles appropriately.

Instead of just sitting there, even CCTV's news broadcast will use medium and close-up shots to relieve users' viewing fatigue.

5. Viewpoint

Any content you post is conveying a message, and this message either represents your personal opinion or reflects a social phenomenon.

Then your point of view determines the user's emotions. If the point of view is mediocre, the user will not want to continue reading.

For example, if you write "Work Hard", everyone knows it.

But from another perspective, "A man who earns a million dollars a year is still working at 2 a.m." This reveals emotional and cognitive differences.

6. Contradictions and Conflicts

Are the texts and videos you write creating conflicts?

The vast majority of content is meant to create conflict. Even when I’m writing a practical article like this, I have to create conflict in the user’s cognition.

When writing about the relationship between a couple, what are the conflicts? Identity, education, income, and consumption attitudes.

When writing about a couple's family, where do your conflicts lie? Education, elderly care, work, consumption, etc.

When writing about your personal entrepreneurship, where do your conflicts lie? Products, markets, teams, family, etc.

Think about it, everyone. Are the movies, TV series, and certain news you watch all creating conflicts?

7. Vertical

Never shoot everything or write everything, make sure to write vertical content.

The first is to do what you are good at, otherwise you won’t be able to shoot or won’t be able to shoot for long.

The second is to do what you are interested in, otherwise what you write will be stiff.

The third is to be in-depth and vertical. When writing about emotions, only write about emotions; when writing about entrepreneurship, only write about entrepreneurship. Don’t write about all kinds of messy content.

Otherwise, if you write about everything, how can you be better than those who specialize in a certain field?

8. Interaction

A good article or video will arouse everyone's interaction.

First, it’s the topics I mentioned, such as making money, love, and parenting, which everyone is interested in.

Second, the viewpoints and conflicts mentioned in our article will either resonate or create differences.

Third, guide users to interact with your content, such as what do you think? What would you do?

Fourth, actively respond to user interactions in the comment section, regardless of whether their opinions are right or wrong, and discuss with each other to increase the popularity of the content.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"