TikTok’s new move makes shopping easier and more economical!

Douyin's local life business has innovated again and launched the "Convenient Price" function to bring users a more convenient shopping experience. After users complete a group purchase order, this function displays high-quality product recommendations from other nearby stores, with prices lower than the regular group purchase price, allowing users to enjoy convenience while easily saving money.

Recently, good news came again from Douyin's local life business. A new feature called "Shunshou Price" was quietly tested, heralding another innovative attempt by Douyin in the field of local life services.

The launch of this new feature will not only bring users a more convenient shopping experience, but also further enrich the local life ecosystem of Douyin.

It is understood that the core of the "convenient price" function is that when a user completes the payment of a group purchase order on Douyin, the order page will automatically display other group purchase products from near the user's location.

These recommended products are not from the store where the user has just placed an order, but are high-quality products carefully selected from other nearby stores.

What is even more attractive is that the prices of these products are generally lower than the regular group purchase prices, allowing users to save money while enjoying convenient shopping.

The launch of this feature can't help but remind people of Taobao's previous similar feature "Buy 1 Item". Although the two have similar names, there are still many differences in actual application.

First, in terms of functional location, the "Convenient Price" appears on the page after the user completes the group purchase order, while the "Buy 1 Item" is located on the order settlement page. This difference in design makes the "Convenient Price" more naturally integrated into the user's shopping process. After completing the payment, the user can browse and purchase peripheral products without jumping to other pages.

Secondly, in terms of the recommended range, "Shun Shou Price" also shows its uniqueness. It focuses on recommending products from other stores within 1 km of the user. This design is undoubtedly more in line with the needs of local life scenarios. Users do not need to worry about the recommended products being too far away and inconvenient to pick up, which truly realizes the convenient experience of "shun Shou" shopping. In contrast, "Buy 1 Item" does not consider the distance factor when recommending products, and the range is wider but may not be accurate enough.

According to an insider of Douyin, the "Shun Shou Price" function is still in the testing phase, and the specific launch time has not yet been determined. However, the launch of this function has undoubtedly injected new vitality into Douyin's local life business. In the fiercely competitive local life service market, Douyin is gradually consolidating its market position with its strong user base and continuous innovation capabilities.

For users, the launch of the "Convenient Price" function is undoubtedly a good thing. It not only provides a more convenient way to shop, but also allows users to have a deeper understanding of the surrounding business environment while enjoying discounts. In the future, with the continuous improvement and promotion of functions such as "Convenient Price", I believe that Douyin Local Life will bring users a more colorful life experience.

The internal beta test of Douyin's "Convenient Price" function marks another important layout of Douyin in the field of local life services. The launch of this new function not only improves the user's shopping experience, but also lays a solid foundation for the future development of Douyin's local life. We look forward to the early official launch of this function to bring users more convenient and affordable life services.