@郭有才 starts live streaming to sell goods, can he return to the peak?

Recently, Guo Youcai has returned to the public eye again and started his live streaming journey. His first live streaming of selling goods has achieved remarkable results, which not only shows his influence in the hearts of fans, but also marks his new attempt on the road to commercialization. This article will take you to an in-depth understanding of Guo Youcai's road to fame, as well as how he grasps traffic and explores the possibility of commercialization.

@郭有才 has once again entered the public eye.

In May this year, an old song "Promise" made @郭有才 popular. In just about 10 days, he gained tens of millions of fans and became another phenomenal celebrity.

However, at the peak of traffic, @郭有才 chose to temporarily avoid the limelight, reducing the frequency of live broadcasts and lowering his presence.

Recently, @郭有才 started live streaming to sell goods, further exploring commercialization. How is his live streaming performance? How can @郭有才 grasp the overwhelming traffic?

01 How to achieve a live broadcast with sales of tens of millions of yuan?

At 8 pm on September 8, @郭有才 started a live broadcast in Tongren, Guizhou. This live broadcast was different from the previous simple cultural and tourism live broadcasts. It was his first stop for live streaming to sell goods.

During the live broadcast, @郭有才 sang to warm up the audience as usual. Two minutes after the broadcast, the live broadcast room showed more than 100,000 people online. The live broadcast site was even more crowded. @郭有才's popularity was no less than that of the peak period. In addition to @郭有才, Yang Wenzi, who is also a Douyin musician, also came to help out in this live broadcast. Her appearance pushed the atmosphere of the live broadcast room to a climax. After a few songs, the number of people online in the live broadcast room exceeded 500,000, successfully taking the first place in the Douyin popularity list during that time period.

After an hour of warm-up, @郭有才 started his live broadcast debut at around 9 pm. The main products include Liby laundry detergent, Xinxiangyin tissue paper, water cups, rice, etc. According to statistics, the entire live broadcast lasted nearly two hours, with more than 13 million viewers, and sales exceeded 10 million in 40 minutes. The final transaction amount reached 11.645 million, the number of transactions was 148,100, the number of transactions reached 87,100, and 66,500 new fans were added.

Image source: Tik Tok screenshot

The success of his first live broadcast of selling goods is inseparable from the strong support of fans. Some netizens said, "As long as Youcai sells goods, as long as I need you, I will support you!" "I didn't go out for exercise tonight to watch you live broadcast selling goods! I just want to support Youcai, I will buy whatever Youcai sells!" "When will Youcai sell goods? Can you bring some food next time? I have already set up password-free payment and I want to use the same cup as you. It's another day of missing you"...

In fact, @郭有才's live streaming has traces of selling goods. During the live tour of Nanhua Mountain in the ancient city of Fenghuang, Hunan on September 3, he said, "A domestic brand contacted me. After the selection, I found that some domestic brands have responsibility, core technology, reputation, and good quality, so I will help some valuable domestic brands, promote some good scenic spots, and help people with dreams."

In the live broadcast on June 18, Guo Youcai also said that his power is always limited. In order to achieve better live broadcast results, he considered forming a team and looking for like-minded people to develop together. Now it seems that this has undoubtedly provided a great boost to his plan to promote the national cultural and tourism tour. Today, he not only has more than 16.7 million fans, but has also been hired as a cultural and tourism recommendation officer in many places such as Zhangjiajie Cili County, Anhui Anqing, Jiangxi Fengcheng, and Sichuan Ganluo.

Image source: Tik Tok screenshot

At the same time, @郭有才 also created two original singles, "Life is Like a Play" and "Years and You". Although they are not as popular as the popular "Promise", his pursuit and love for music have moved countless netizens. One netizen commented, "The first sentence of this song "Life is Like a Play" sings about separation, the second sentence sings about faith, the third sentence sings about reality, and the fourth sentence sings about life. Reach out to pick the stars, even if you get nothing, your hands will not be covered with mud. Plant flowers in your heart, and your life will not be barren."

‍02 Review @Guo Youcai’s road to fame

The strong nostalgic style is the most prominent feature of @郭有才.

In terms of image, @郭有才 has a slicked-back hairstyle, a pair of gold-rimmed glasses, and a retro outfit, giving off a sense of time. Coupled with the yellowing filter in the live broadcast room and the time-honored Heze Station as the background, the audience has a strong sense of immersion. The key to his popularity is an old song "Promise".

"Helplessly, people are drifting in the wind, people are drifting in the years of love. You and I cannot start over, cannot stay, cannot resist the control of fate, just let go of our tightly clenched hands." He sang these lyrics with a heart-wrenching feeling.

Image source: Tik Tok screenshot

“No technique, just emotion”, “Li Yijun’s singing is like a white-collar worker drinking coffee, full of taste. Talented singing is like ordinary people drinking soju, with a strong aftertaste!”, “The post-90s generation sings about the sad experiences of the post-80s generation”, “This buddy is not singing a song, but our life”... Netizens have commented.

It is understood that @郭有才 is only 25 years old, but his target audience is not young people of the same age, but young people with certain life experience. Heatwave data shows that the majority of @郭有才's fan profiles are users aged 31 to 40, and are more popular among male users.

@郭有才's ability to perform songs from the 1970s and 1980s may be related to his rather rough life experience and relatively calm personality. According to online information, he was born in Heze, Shandong. His mother died when he was 10 years old, and his father started a new family, while he lived with his relatives. Faced with life pressure, he dropped out of school at the age of 13 to work, worked as an apprentice in tram repair, and also worked in a bath center. After accumulating a certain amount of savings, he also started a business, but it ended in failure.

In 2022, he began to explore short videos. He gained a certain degree of popularity by shooting funny videos. Later, he performed live singing while running a barbecue business until it became popular.

In the account @郭有才 (inspirational version), you can see the other side of his live broadcast. At present, he has released many videos recording his life, such as "I don't set up the stall on Monday, which is my way of relaxing", "In 2024, I will start grilling", "The 23rd day of saving money, I will be lazy for an hour today", etc., and he always shares his daily life with the audience with a positive attitude.

Image source: Tik Tok screenshot

After he became popular, many netizens commented, "Brother Youcai is finally famous. It has not been easy for him to come this far. He is a hard-working and kind boy. I hope Youcai can continue to succeed and he and Su Chang will get better and better!", "After watching all your videos, I know that becoming famous is inevitable. You are kind, loving and full of positive energy." "The shining points in you are so worth learning from"... It can be seen that @郭有才's popularity has a certain amount of luck, and the most crucial thing may be his persistence along the way.

03 Should an ordinary person learn from @郭有才 to become famous?

Before @郭有才, Nomi, who became popular with the phrase "Thank God, thank God, I want to diss you (Disney)", was the last grassroots counterattack model chosen by traffic. Last year, Yu Wenliang, Zhang Tongxue, Foshan Dianhan, Wen Huijun, etc. were also typical cases of ordinary people's counterattack. However, after a short period of popularity, their popularity dropped sharply and they were quickly forgotten by users.

The reason why @郭有才 was able to gain public attention again was mainly due to his rare sobriety and humility, as well as the operational support of the team behind him. At that time, he faced not only overwhelming traffic and popularity, but also constant public opinion controversy. There was even news in the market that he was signed by a local MCN agency with a signing fee of up to 50 million. In addition, many netizens checked in at his live broadcast location offline, which also brought him a lot of pressure.

In order to avoid negative impact from public opinion, he chose to temporarily stop broadcasting and optimize the content. He also said: "There is no evergreen tree in the world, but I hope to be an evergreen tree." During the suspension period, @郭有才 did not completely fade out of the public's view, but continued to update short videos and briefly broadcast to interact with fans to reduce fan loss.

On June 16, @郭有才 chose to end his 19-day hiatus and began daily live broadcasts, and then started a national tour. In the following week, @郭有才's fans increased by nearly 1 million, and the momentum is still strong.

Today, @郭有才 has started live streaming to sell goods, which means that his commercialization ability has been improved, and he has also maintained his usual nostalgic style and continued to move forward on the road of music. In the future, how @郭有才 will develop, we will wait and see.