To shoot short videos on Tik Tok, it is enough to master these 12 traffic codes

This article shares 12 key points for shooting a popular Douyin short video, and summarizes the angles that should be considered when shooting a short video from aspects such as content selection and shooting format. It is recommended for those who are interested in operating a Douyin short video account.

What kind of videos on Douyin can make it popular? This is a question that has been bothering many people.

Based on years of shooting experience and after collecting thousands of popular short videos, I have compiled the following 12 traffic codes for shooting popular short videos.

In the future, you can refer to this method when selecting content topics and shooting styles. It is very likely that your current works will be more popular than those you are shooting now.

1. Primal Desire

Everyone wants to live in a mansion, drive a luxury car, eat fancy meals, make a lot of money, look at handsome men and beautiful women, etc. So when your video contains a lot of beautiful scenery that others have never been to, fancy meals that they have never eaten, money that they have never seen, and sexy and enchanting beauties, some people will want to click to watch.

For men, luxury cars, money, and sexy beauties are the passwords to traffic.

For women, luxury homes, beauty, food, travel and love are the focus.

Not to mention hatred of the rich, flaunting of wealth, vulgarity and the like, even if it is presented in a low-key manner, the number of views will be higher than what you have shot before.

2. Cognitive Intimidation

• Don't feed this kind of snack to your baby anymore.
• Don't ever let your parents buy this stuff again.
• You can take a flight for only 50 yuan
• Don't drink milk in the morning.
• Don't go work in a big factory.

This difference from the general user perception will also attract users to watch.

3. Contrast of Characters

• A plain-looking girl has an angelic voice
• A thin boy with amazing arm strength
• An old man in plain clothes turned out to be the boss of the group
• A petite woman is actually a wine god who can drink all the time

Why are deliverymen becoming popular for helping businesses cook, make clothes, lift barbells, play badminton, write calligraphy, and do translation? It’s because there is a huge contrast between their identities and skills.

4. Conflict

• Merchants and customers are fighting against counterfeiting
• Couple quarreled
• Mother-in-law and son quarreled
• The employee and the boss had a quarrel
• Law enforcement agencies quarreled with property owners, businesses, and residents

These events involve all kinds of public order and morality, love and hate, and they are what everyone is experiencing.

5. Industry Secrets

• Tell you a little-known secret of the fruit industry
• Uncovering a common method in the seafood industry
• The secret of bringing goods to Douyin with zero fans is revealed for the first time

Do you know why B Tai and other anti-counterfeiting videos are so popular recently? In essence, they are exposing the truth and deception of various industries.

6. Launch a Challenge

• Challenge to gain 1 million followers in one month
• Challenge to spend only 300 yuan a month
• Challenge to earn 5,000 yuan a month from a side job
• Challenge to cook a meal with 10 yuan
• Challenge to take photos of strangers, eat for free, etc.
• Challenge to lose 20 pounds through exercise in one month

Why do others like to watch challenges? Because everything is unknown, but many people want to try it.

7. Loser counterattack

Looking back over the past 5, 10, or 20 years, whether it is a video or an album, whether it is an individual or a business, this type of video has been very popular.

There are also recent hot topics: The gears of fate have started to turn, etc.

The vast majority of people are poor, and the vast majority of people are eager to make money, succeed, and change their names.

So in the sixth point above, there are some topics about the desire for a comeback, such as a fat person becoming a thin person, a poor person becoming rich, a person with single-digit fans becoming an internet celebrity with millions, a person who cannot afford a car but has a house but can live in a mansion and drive a luxury car, etc.

This is where everyone’s dreams and unwillingness are hidden.

8. Voyeuristic Perspective

Exploring and peeping is a way for everyone to satisfy their curiosity and thirst for knowledge.

For example, we often see a passerby girl, a simple and honest girlfriend, a lovely mother, an ignorant teenager, etc., which are seemingly randomly photographed from a third-person perspective.

For example, many people want to click on surveillance footage at home, in supermarkets, on the roadside, and in restaurants.

However, the voyeuristic perspective cannot be used many times and cannot form a main plot.

Unless some specific elements are added, such as anti-counterfeiting and exposing secrets, the content and account will be watchable and clearly positioned.

9. Comparison

It is the comparison we often use, such as who is richer, more powerful, tastier, cheaper, more fun, etc. between someone and someone else.

This type of account is suitable for evaluation, challenge, and imitation accounts. The attraction lies in the unknown and the differences in cognition.

10. Pain Point Emphasis

Although we are very happy now, because human desires are endless, people will keep comparing.

Then you can list out all the unpleasant things you are encountering at the moment, which are the pain points encountered by the general public.

For example, being fired from work without reason, being unable to lose weight, not knowing how to put on makeup or manage finances, etc. The more pain points there are, the more resonance there is, the stronger the contradictions are, and the greater the desire for a solution.

11. Cross-border combination

Another professional term is joint marketing, whether you are looking for cooperation with big Vs, celebrities, brand authorization, government endorsement, industry honors, etc.

Why does Brother Yang invite guests every Saturday?

Why does Yu Minhong interview guests every week?

Why do various big Vs need to connect with each other and create videos together.

It’s about creating topics, adding highlights, and activating fans together.

12. Rapid Success

1. Make money immediately

Everyone desires to succeed, hopes to succeed immediately, and hopes to succeed at the lowest cost.

That’s why many people like to watch and even get fooled by topics such as selling products with zero fans, starting a business with zero investment, making TikTok with zero foundation, making 10,000 yuan a month, and making 100,000 yuan with an investment of 1,000 yuan.

2. Reduce losses

Many people dream of getting rich overnight, but they particularly hate losing money.

So how can you help others reduce their losses and attract users' attention?

For example, don’t eat certain things, don’t buy anything, don’t waste money, and don’t use this ineffective method.

Go and use this method, go and download this app, go and use this function, it will be closed soon, it will be the last time, etc.

The topics and angles for shooting the above videos were summarized after watching thousands or tens of thousands of popular videos, and are currently recognized by many people.

But no matter how many methods there are or how detailed the explanations are, if you want to get results, the most important thing is to keep executing and correcting them. Only then can you feel the results. Otherwise, it is meaningless.

Author: Village Chief, WeChat public account: Shili Village