Why is the official account designed in this unique way?

In an era where content is king, all major content platforms display the “number of fans” in a prominent position. Why is it that only public accounts are not displayed to the public?

In today's Internet age where numbers are king and traffic is paramount, major content platforms almost without exception place the indicator of "number of fans" in a prominent position as an intuitive yardstick to measure the influence and popularity of an account.

However, WeChat official accounts, a major content distribution platform with a huge user base, do the opposite and choose not to publicly display the number of followers of an account. What is the deep meaning and consideration behind this unique design?

First of all, this design orientation of WeChat official accounts can be seen as a persistence and reinforcement of its "content is king" concept. Different from other platforms that quickly build up the "Internet celebrity economy" through the number of fans, official accounts focus more on the quality and depth of content, encouraging creators to focus on producing valuable and thoughtful content rather than simply pursuing the growth of fans.

Under this mechanism, even a new public account can quickly gain recognition as long as it has high-quality content, reducing the possibility of being buried due to a small fan base. For content creators, the disclosure of the number of fans is an invisible pressure.

It may not only affect the mentality of creators, leading to excessive pursuit of growth rate and neglect of content quality, but may also trigger unnecessary comparisons and competition, and even infringe on personal privacy.

By hiding this data, official accounts provide creators with a relatively private and low-pressure creative environment, encouraging them to focus on creating long-term value rather than short-term digital games.

This design of the official account also indirectly promotes deeper interaction between content creators and readers. Because the number of fans cannot be directly seen, creators have to enhance user stickiness through high-quality content and personalized interaction methods.

This kind of interaction based on content quality and emotional connection is far more valuable than simply accumulating numbers, and can cultivate a group of core fans with high loyalty and strong participation. This deep interaction model is an advantage that other platforms that simply rely on the number of fans cannot match.

From a business operation perspective, not displaying the number of fans on public accounts can also enhance the trust between advertisers and content creators. When the number of fans is not visible, advertising cooperation decisions are more based on the professionalism of the content, the accuracy of the audience, and the results of past cooperation cases, rather than simply relying on the fan base. This requires creators to provide more in-depth data on target audience analysis, content interaction rate, conversion effect, etc., so as to make advertising cooperation more scientific and efficient.

For brands, this means higher return on investment and more accurate market positioning. Finally, in the long run, this mechanism of official accounts will help build a healthier and more sustainable content ecosystem. It encourages content diversity, avoids the tendency of content homogeneity and vulgarity, and gives truly valuable and in-depth content the opportunity to stand out. Under this mechanism, a positive cycle is formed for content creators, the platform itself, and the majority of users, pushing the entire content ecosystem to a higher level.

WeChat public accounts choose not to display the number of followers. This unique practice not only creates a unique content consumption environment for public accounts, but also provides a development model worthy of consideration and reference for the entire Internet content industry.

In today's world where traffic economy is in vogue, WeChat public accounts have proven through practical actions that sometimes, invisible numbers can inspire more powerful forces. Wisdom accumulates day by day, and thinking is always new - think one step further every day!