9 traffic codes for short videos

In the current fierce competition in the short video industry, creators are looking for the secret to attracting traffic. This article summarizes 9 short video traffic codes for your reference.

Why your Tik Tok videos are so mediocre and not popular? Because you don’t know the traffic code of short videos.

Is there really a traffic password for short videos?

Of course! Whatever you like to watch, that's the traffic password.

So, today I will share with you some traffic secrets for making short videos, I hope it will be helpful to you.

01 Beauty

Man is born with his true nature.

Men like beautiful girls for physiological reasons, while women like beautiful girls for psychological reasons.

Therefore, the beautiful singing and dancing anchors on Tik Tok, or the innocent and cute little girls, are followed by a group of boys who will collect and like their posts, visit other people's homepages, and even choose to enlarge one or two pictures or shots.

When women see beautiful and elegant models selling clothes and sharing their personal lives, they will like and collect the posts, hoping to be as elegant and beautiful as them, and hope to buy the clothes, cosmetics and snacks recommended by them.

Therefore, having good looks is the password for traffic and also the password for making money.

02 Conflict

When you are shopping and suddenly see two people arguing or fighting, you will stop and gossip.

You open the video and see a person cursing at the security guard, cleaner and delivery man, and you become angry.

When you see a beautiful woman sitting on the back of an ugly boy's bicycle, you feel like a good cabbage is being taken advantage of by a pig.

These are all because of the conflicts in cognition with users, and conflicts naturally create highlights.

03 Make money

Everyone wants to make money. As long as the topic involves making money, especially light assets, low investment or how to make money by setting up stalls, everyone will be more interested.

In China, ordinary people want to make small money, while rich people want to make big money.

As long as it is about profitable business, opportunities, projects, channels, products, etc., everyone wants to know about it.

Many people want to see it, including you sharing your salary, sharing your self-media income, sharing your side job, sharing how much you make driving for Didi, and how much you make as a part-time worker.

04 Agriculture, Rural Areas and Farmers

There will always be traffic regarding rural life, such as returning to the hometown to start a business, rural elderly people, rural customs, rural tourism, etc.

On the one hand, each platform has the responsibility of promoting rural revitalization and is obligated to increase exposure of these contents.

On the other hand, once people reach a certain age, emotions such as homesickness and seclusion will gradually increase, and some people will yearn for many aspects of pastoral life.

05 Entrepreneurship

Record personal entrepreneurial content, such as returning to the countryside to engage in breeding, opening a homestay, or making software or doing live broadcasts by yourself, etc.

Add some personality to yourself, such as starting a business right after graduating from college, resigning from a big company to start a business, a civil servant resigning to start a business, a 35-year-old who was laid off to start a business, a mother of two kids starting a business, etc.

Everyone likes to watch the experiences of ordinary people and losers who make a comeback.

06 Marriage, Emotions, Parenting, Mother-in-law and Daughter-in-law

When everyone reaches a certain stage, they will face issues such as love, marriage, parenting, and mother-in-law and daughter-in-law relationships.

Some people can record their blind date stories for hundreds of episodes and gain millions of followers.

There are also stories about sharing their own parenting experiences, or the battle of wits and courage between mother-in-law and daughter-in-law.

Because it seems that you are looking at others, but in fact you are looking at yourself.

07 Curiosity

Most people watch videos for curiosity and voyeurism, regardless of whether the emotional effect is anger, humor or sadness.

We all want to see how others eat, work, make money, where they travel, what they quarrel about, how happy they are, etc.

This is also why many offline niche businesses and skills can gain huge exposure on short video platforms.

For example, what are people who do tattoos like, people who recycle used cars, people who do recycling, people who repair home appliances, people who do fast takeout errands, people who go up the mountain to dig Chinese herbs and bamboo shoots, etc.

08 Methods

Everyone has confusion, and everyone is looking for ways and solutions.

1. Tips: 10 methods for writing, 10 tips for saving money

2. Shortcut: Make 10 videos in 1 minute and become a writing expert in 10 days

3. Warning: Moms, please pay attention to these 10 things and never give them to your children! Remember, don’t buy things like this anymore.

Either improving user efficiency, making it easier for users to get something, or preventing users from losing something, these are what users care about.

09 Design

The purpose of shooting videos is to show them to the audience, to satisfy their curiosity, enrich their knowledge, broaden their horizons and satisfy their emotions.

So you must know who your target users are and what they want to see, and then cater to them.

Catering to the audience is the secret to traffic in short videos, which can also be called content design.

So as a user, you should also know that the content you see, whether it makes you angry or happy, is what the author or platform wants you to see.

These traffic passwords can be applied no matter what type of video we make.