Small self-media in county towns can make money!

How can county-level self-media realize profits? This article shares practical strategies for operating self-media in small counties, solving the problems of localized content creation and monetization. It is recommended for self-media entrepreneurs to read.

Many people want to be self-media, and I often encourage everyone to stand up and express themselves if they have the opportunity to do self-media. Because for many ordinary people, self-media is one of the few civilian opportunities in recent years, especially with the rise of short video platforms. So many people spend money to learn various so-called money-making techniques, such as making pictures and texts, making snacks and good things, doing unmanned live broadcasts, and doing film and television editing. In fact, compared to these projects, I suggest that you do not chase hot spots, and do a small self-media in your own small place or small county, which is easier to succeed.

1. Small counties also have demand

It seems that a county town is very small, and everyone has some connections, and they know everything. But in fact, more than 90% of local users have only visited a few places. Think about it, how many local restaurants have you eaten at? How many local scenic spots have you visited? How many local villages and towns have you visited? A small county town has a population of 100,000 or 200,000, and a large one or two million. Many of these people have the need for food, drink, entertainment, and travel.

2. 10,000 followers is a big V

If you are doing self-media in other fields, you would be embarrassed to say that you are doing self-media if you have 10,000 fans. But if you have 10,000 fans in your own small county, it means that 1/30 or 1/50 of the people are fans. If you post a video and it has 100,000 views, it means that one-third of the people in the county may have seen your video. I am giving an example here, and it does not completely mean that all fans are local. But the core purpose is to tell you that a self-media in a small county with 3,000 or 5,000 fans is a big V.

3. It’s OK to speak in dialect

In a small county town, you don't need to speak Mandarin, you can speak the local dialect. In China, most counties have a large local permanent population and the dialect is relatively uniform. Not only do businesses speak dialects, but ordinary audiences also listen to content in dialects. Sometimes it is unnatural to speak Mandarin when shooting videos, but it is better to speak dialects. Especially in Sichuan, Yunnan, Chongqing, Henan, northern Anhui, etc., I have seen many bloggers who speak in dialects.

4. Build a local self-media alliance

When you have 5,000 to 6,000 fans locally, you will definitely have the opportunity to connect with some connections and resources. As long as you share some content seriously, rather than just sharing it as a diary or a circle of friends. Then what you need to do is to actively communicate with these local bloggers of the same kind, and work together to create a community or alliance related to self-media.

Just think about it, if an account has 5,000 followers and you find 5 people, that means 25,000 followers. Don't underestimate it, any business with a little business sense will look for you to cooperate. As for you, you may have been unknown in the local area before, and it was difficult to get to know some people. When you have 5,000 to 6,000, 7,000 to 8,000 followers, you can connect with many local celebrities, entrepreneurs, business resources and even some government resources.

5. What to do locally?

So what kind of account should we create locally? I will give you some directions.

1. Store Visit Number

Just take photos by yourself, don't think about making a big account with hundreds of thousands or millions of dollars. Just take photos of small noodle shops, dumpling shops, coffee shops, restaurants where you eat, etc. You can even take photos of roadside hand-grabbed pancakes, fried dough sticks, wontons, skewers, etc.

You just need to record and share it seriously. You don't need to compete with some professional accounts of local media organizations. If you just record it honestly, people will read it and you will get business orders.

2. Village Number

A county town has at least three or five, or at most a dozen towns, and each town has at least a dozen villages. If you carefully study a village, sharing its culture, geography, specialties, scenery, people, food, etc., it would be more than enough to create a dozen episodes. You can start from the village closest to your home to shoot, record, explain, and broadcast live.

3. Funny Number

Although it is difficult to be a funny account, users in every place need a funny person. I have seen many accounts that have shot hundreds of videos and have 10,000 to 20,000 fans. However, they have three or four local advertisements every month, such as hotels, cars, hotels, scenic spots, picking gardens, etc.

4. Personal Vlog

This is a hodgepodge of food, store visits, and travel-related fields, but people will watch it. On the one hand, you can make a small amount of money from traffic revenue, and on the other hand, you can take on advertisements and do live broadcasts to sell goods.

5. Craft Number

If you have some skills locally, this is great. Whether it's repairing mobile phones, mending clothes, repairing shoes, installing air conditioners, doing waterproofing, etc., as long as you have this skill, including massage. As long as you shoot videos continuously, you will find that your business is more than before.

6. You can also make money by diverting traffic to private domains

When you start to do self-media, you will find that there are many ways to realize it. For example, advertising, traffic, bringing goods, rewards, cooperation, etc. One of them is that if you have your own resources, you can also realize it by diverting traffic to the private domain. For example, if you divert traffic to the private domain, you can also do group buying yourself.

I know a local blogger who specializes in group buying of local specialties from various towns and villages, from chicken, duck, fish and meat to strawberries, grapes, oranges and other fruits, and can make hundreds of thousands of yuan a year. So everyone, compared to being in a small county in the seventh or eighth tier, being able to rely on self-media to get to know some good connections and resources, and being able to cash in, is more reliable than doing various franchise projects and making money online.

Of course, there are two prerequisites for doing this: First, the quality of the content you shoot is not bad, even if it is not as good as that of professional players, but it must have the necessary content elements. Second, the first three to five months or even a year will not produce immediate results, so you have to be patient. If you can do this, you can enjoy the dividends of this traffic for three to five years. You can study it carefully.

Author: Long-term professional altruism; Source public account: Shili Village (ID: 317763)