Interpretation of Xiaohongshu’s important new features!

Xiaohongshu’s spotlight platform has added three new functions to help brands efficiently screen and test notes, solve the problem of horse racing testing in content marketing, and is recommended for brand marketers to read.

I have to say that Xiaohongshu has been very active recently. It has updated new features again and again. But this time it is not a squeezing of toothpaste, but a big one.

Three very important tools have been added to the [Business Content Management Center]. These three tools combined solve a brand pain point: how to screen for notes suitable for heating, and how to do a horse race test for notes! How to do it? Let's talk about the three tools separately!

1. Industry Index Ranking

The platform will subdivide the "key indicators" of notes into secondary categories according to different industries. In the form of the percentage of notes in the top of the industry, the note data of the past 7 days under the same category can be counted and arranged in descending order.

Index ranking: In the form of "top percentage in the industry", the notes data of the same industry in the past 7 days are counted and the disclosed index packages are arranged in descending order.

Vic Interpretation

It includes the following three categories:

• Total traffic effects: total exposure, total reading, total interaction, and total interaction rate;
• Natural traffic effect: natural exposure, natural reading volume;
• Bidding promotion indicators: bidding promotion exposure, bidding promotion clicks, bidding promotion click-through rate, bidding promotion interaction, bidding promotion interaction rate;

In other words, brands no longer need to compare note data one by one and look for high-quality notes for placement. Instead, Juguang can directly help you aggregate the data and provide a reference to the market standards, telling you the ranking of your high-quality notes in the same industry. This is really helpful for brands that have just started to place ads and have not yet formed internal data standards.

2. Note recommendation tool (supports custom note recommendation strategy)

Note recommendation strategy: Brands can set up to 10 custom recommendation strategies under each brand. Each strategy can set up 3 data indicators (i.e. the industry indicator rankings mentioned above). The system filters notes according to the custom strategy and aggregates the notes that meet the conditions into the "Recommended Promotion Notes" module;

After customizing the note recommendation strategy, brands can also view the recent recommended promotion note content and indicator breakdown through the new "Recent Commercial Content Assets" in Commercial Content Management.

Vic Interpretation

Does the above introduction look complicated? I didn’t understand it when I first saw it, but when I tried to [Create a New Strategy], I completely understood it and was shocked.

I don't know if there are any friends who trade stocks. Most stock trading software has a function called buy and sell warning. That is to say, when a stock meets a set condition, the software will remind you that it has reached the set standard and you can buy or sell it.

The same is true for this note recommendation tool. We can use the note recommendation tool to set different data standards, so that we can classify notes according to different standards and use different strategies to heat them up, doubling the efficiency.

3. Support batch construction of horse racing plans

In the focus "Business Content Management", you can check multiple notes, build promotion plans in batches with one click, and support note horse racing and strategy horse racing. Their feature is that you can start testing with just one click!

Using the [Note Racing] mode, you only need to create a new one, and the system will automatically create n plans for each note with the same settings, without having to repeat the plan and level delivery settings.

Multiple notes use the same strategy to compete with each other, that is, first select the note that performs best and is suitable for advertising.

When using the [Regular Delivery] mode (i.e., the strategy horse racing mode), click [Finish and Copy Ads] when the creation is complete. The system will directly pre-fill the plan and unit settings. Customers can quickly complete the creation by fine-tuning the strategy variables without having to repeatedly configure the same module.

Select the best performing notes from the first phase and configure different variables for running volume exploration

Vic Interpretation

This time, even the horse racing model is saved, one-click horse racing, especially the combination of three tools. First, the platform provides industry indicators to help determine whether the notes are worth heating. Secondly, the notes are filtered according to the set standards. Finally, the filtered notes are tested for horse racing. It is really a fool-proof placement. You need to charge money, and the rest is left to Juguang. My God, isn’t this going to make pitchers unemployed? ?

Author: Vic's Marketing Thinking; Source Public Account: Vic's Marketing Thinking (ID: 980420)