6 popular article templates on Xiaohongshu｜Just follow them [Industry templates V3.1]

The 6 best-selling article templates on Xiaohongshu are really useful. This article can help novices quickly start an account on the Xiaohongshu platform by following the industry templates. Of course, this article is also recommended for individuals or companies engaged in Xiaohongshu platform accounts to learn from.

Industry templates are the fastest way to create an account. What are the specific industry templates on Xiaohongshu? How to quickly create an account by following industry templates?

Based on my experience as a project runner, I have summarized 6 major explosive article templates and 10 types of explosive article forms on the site. If you are doing Xiaohongshu, I suggest you keep this picture in mind;

1. Practical Collection

The most common form of popular articles on Xiaohongshu is collections of useful information, including evaluation science, pitfall avoidance, strategy guides, information compilation, and other types.

Practical notes directly reflect the professionalism of merchants and bloggers. They are the easiest form of notes to increase followers. In essence, they are a collection of large amounts of information that overwhelms users and forces them to collect them. The interaction score of the notes increases, and they enter the next traffic pool.

Figure: Notes on the collection of useful information

Every industry has a template for a collection of useful information, and you can just copy it.

Take the tourism industry as an example. Search for "Hangzhou tourism" and the red frames are all templates that can be used for reference. Guides, pitfall avoidance, route maps, and evaluation posts can all be directly referenced.

Picture: Travel related useful information collection

Take wedding photography as an example. There are also universal templates for wedding photos of different styles in the industry. Just follow this one.

Photo: Wedding photography style collection

In my opinion, there are four types of dry goods collection: test science popularization, pitfall avoidance, strategy tutorials and information collation. Let's focus on the following disassembly;

Test science popularization: Practical knowledge popularization, such as postpartum recovery, confinement center, weight loss, beauty and skin care, etc. Popular science is essentially altruistic, and users are more willing to collect it;

Figure: Science notes

Avoid pitfalls: Share your experience as an experienced person, such as in the tourism industry, housekeeping, and high-price industries;

Figure: Lightning avoidance tips for tourism

Strategy tutorials: share strategy content through tutorials, and also for industries such as cosmetics brands, postpartum recovery, and travel strategies;

Figure: Postpartum recovery sequence tutorial

Information organization: Through mind maps and tables, users can feel that there is a lot of information and collect it;

Figure: Information organization format

Practical notes can not only attract traffic and acquire customers, but more importantly, they can increase the weight of the account. Users are more willing to interact with practical content, and the account enters a larger traffic pool.

For bloggers and merchants, when starting an account, they can first organize a collection of useful content and let more people see their notes through the collection content.

2. Case Study

Cases show customer reviews and service results, which are suitable for industries such as decoration, courses, legal disputes, and company training. Common examples include dialog boxes, before-and-after comparisons of decoration, and screenshots of WeChat conversations.

Figure: Case presentation notes

The core of case presentation is to highlight the before-and-after comparison, such as before contacting you and after contacting you, highlighting the professionalism of the service, which is a sense of conflict;

For example, in the following picture of the Legal Center, the first picture shows arrogance, and the latter picture shows the deadbeat paying back the money obediently, which is a sharp contrast;

Figure: Case shows the specific process

Some beauty industries, such as SPA, eyebrow tattooing, postpartum rehabilitation, etc., can directly make case display pictures within the bottom line of the platform to give users the most direct visual impact.

Figure: Case shows the specific process

3. Data Drainage

Information diversion is suitable for course and private domain customers, such as subject information, studying abroad, immigration, postgraduate entrance examination, Xiaohongshu operation and other industries, by sharing PPT, information products, and books to the private domain.

The biggest risk of data diversion lies in platform traffic restrictions and account blocking. The core is to use matrix accounts to combat platform traffic risks.

Three common ways to attract traffic

Note traffic generation: Add information in the notes to guide users to add WeChat or follow public accounts to achieve traffic generation.

Use a small account to attract users: Use a small account to interact with users in the comment section or private messages, and guide users to add WeChat or follow the official account.

Data diversion: Provide valuable data for download and require users to leave contact information to obtain it.

Figure: Data diversion method

Private domain customers can use books and PDF files to cooperate with information drainage. For example, beauty salons and coffee shops can organize the knowledge of opening beauty shops into books.

Directing traffic to WeChat through books is a tried and tested method. Users are more willing to leave information in private messages when they see physical books. The key is to use a multi-account matrix to do this.

Figure: Methods for attracting customers to beauty industry books

Snack recipes are used to attract customers. The content is organized into a WORD version, grafted through group chats, and then directed to private domains to acquire customers and realize monetization. This note-based method of attracting customers has also been proven to be effective.

Figure: Various food recipes to attract customers

4. Experience Sharing

The fourth type of explosive article template is experience sharing notes, including service delivery, product production, unboxing experience, etc.

For example, beauty shops can directly shoot the customer experience process, immersive skin care, digital bloggers can shoot shopping unboxing experience, OOTD display, etc., travel bloggers can shoot one-shot check-in sharing, etc.

Service delivery: filming the user experience process, such as immersive skin care in a beauty salon;

Product production: Share the process of making products, such as pastry making, and let users see the production process;

Unboxing experience: take unboxing and testing notes after receiving the product;

Category comparison: Comparative evaluation of multiple products, such as evaluation of flagship products of major mobile phone brands, all belong to the experience sharing series.

Figure: Experience sharing notes

5. Product Recommendation

Product promotion is suitable for e-commerce merchants on Xiaohongshu. There are single product, collection, and source promotion videos, which are mainly used to stimulate users' desire to buy.

Figure: Product collection category

When organizing product recommendations on the official website, you can start with the five-step method of creating materials: demand mining, scenario construction, structure optimization, and keeping up with hot topics and hot article renovation;

Figure: 5-step method for creating Xiaohongshu materials

Demand mining: Who are my customers? What are my customers’ needs? What are their pain points?

Note: Many products on Xiaohongshu do not have any user pain points. You can directly think about how users’ lives will be different after using this product and what good life expectations they can have.

Scenario construction: Focus on the user's pain points and choose pictures, texts or videos to take notes on where the product appears;

Figure: Shooting techniques for pictures, texts and videos

For example, taking bags as an example, the user pain points are unclear, so we need to build different product consumption scenarios to shoot and stimulate users' purchasing interest;

Figure: Bags photographed in different scenes

Structural optimization: bring out pain points + build scenarios + introduce products + discuss effects [reasons for purchase, purchase guide, purchase actions], especially purchase actions, which is to guide users to quickly place orders in the main text and comment area;

Keep up with the hot spots: When publishing notes, combine the latest traffic hot spots on the platform and choose the note inspiration entrance to publish;

Hot article renovation: Hot articles can be renovated for the second time. Hot articles are continuous, the topic remains consistent, and the cover and title are renovated for the second time.

Take this hot-selling Bluetooth headset as an example!

Title: Report!! I found a very good and affordable headset!! “Good and affordable headset” is the user’s pain point. The body of the note also explains the reasons for buying it , saying that it costs less than 60r, is enough for two cups of milk tea, has a long battery life, and charges quickly. Finally, it says that the sisters who are interested should take action, which is also a purchase instruction .

Figure: Headphones category recommendations

6. Story Type

There are two types of stories. The core of the story is to stimulate the user's emotions. Real emotions and words are more likely to impress users.

The first is the true story type;

The second type of story-based interactive notes mainly include real-life photos, daily work photos, case collections, customer reviews, etc. For example, the housekeeping industry and the legal industry belong to this type. The core is to experience the sense of authority and professionalism through story cards;

Figure: Template for hot articles in the confinement nanny industry

Some travel, decoration, job hunting, shopping story types, or some emotional stories are more popular on the platform.

Figure: Various real stories on Xiaohongshu

Figure: Xiaodu Xiaohongshu story content

The above are the 6 most common templates for popular articles on Xiaohongshu. In actual operations, the templates can be combined in many ways.

Author: Jiang He

Source: Jianghe Chat Marketing (ID: 1079873)