If you are running an Amazon store, you are actually most concerned about the store traffic. So how to check the store traffic? This is also a skill that merchants must master, so today we will talk about the issue of Amazon store traffic. Friends who want to know can take a look at it carefully. How to view? Find "Data Report" on the top menu of the backend and click "Business". Select "Sales and Visits on Sub-Product Pages" from the business report in the menu bar. Then we can see the number of buyers' visits within a period of time. The default is 30 days, and the time range can be adjusted above. In addition, the associated traffic is very accurate for customers, so the transaction rate is high. When a product is associated with a hot item, there will be a steady stream of traffic, so everyone wants to be associated with the hot item. If the competitor's product appears in the traffic of your page, it will also steal your traffic. Now let me introduce how to seize other people's entrances as much as possible? 1. Place in-site advertisements. The process for customers to purchase products is: search for words → find products → purchase. There must be words with the largest order volume that you intend to associate. You can buy an ASIN report to find these words, because core words have high competition and are set in competitors' advertisements. Therefore, it is recommended to manually set some words with large order volume. When customers enter the other party's listing, they may appear in the advertisement. If they click on the advertisement to view or purchase the product on this page, it will appear after reaching the quantity. 2. FBT association method. When multiple customers repeatedly purchase products A and B, repeated purchases will be formed. It is not required to purchase at the same time. There are mainly two types of such products. One is the same product. In order to avoid obtaining this position, you can bind two similar products in the store. Second, complementary products, such as makeup brushes and makeup brush cleaning fluid, mobile phone cases and mobile phone films, can enhance the association between products through the following methods: ①Put the product and the products you want to associate in the same promotion. ② Offer discounts on both products at the same time. ③ Ask buyers to purchase these two products and not leave reviews. ④ Ask buyers to add these two products to their shopping cart or wish list. It is important to know the related products, and it is more important to choose the related objects, because the best sales have a large flow of customers, and everyone wants to be forcibly associated with them. The entry of the related volume of all these products is very fierce, and the cost of obtaining this is also high. If the product has no advantage, it is best not to choose related products. If you want to see the traffic of Amazon stores, it is actually very simple. You only need to find the business report in the data report in the background to view it. As a merchant, you must be clear about the traffic of your own store, so that you can adjust the strategy according to the traffic and further capture the customers entering the store. |
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