Lazada LazCoins Launches New Benefits

Lazada LazCoins launches new benefits. During this year’s Lazada 11.11 promotion, LazCoins will help merchants in the channel gain exposure and conversion through splash screen exposure, homepage pop-up windows and other exposure positions.

In addition, in games and gameplay such as "MergeBoss", "LazLand" and "Lucky Eggs", users can receive rewards by browsing popular traffic channels such as LazFlash, MCP and Choice, and purchase hot-selling products at more favorable prices.

In addition, Lazada also launched the LazCoins Discount Plus project during the 11.11 promotion, which allows merchants to participate in the project with 0 activity fee. This project allows merchants to provide customers with higher gold coin discount rates, attract more users at low cost, and stimulate up to 20 times higher traffic.

Since there is no participation fee and the seller's cost is minimal, every discount offered by the merchant can directly benefit the customers, and the platform will also provide merchants with an activity allowance of up to 40%. If you participate in this activity during the 11.11 promotion, you can also get gold coin rewards and traffic support.

It is reported that on the day of Lazada's birthday promotion in 2022, consumers from Southeast Asian countries participated in the LazGames "Online Cake Making" birthday theme game a total of 174 million times. In addition, in Malaysia alone, 5 million Lazzie Hunt players participated in the game together, and a total of 23 million Lazzies were collected for redemption of coupons, rebates and LazCoins.

LazCoins has now become a first-level entry point with massive exposure on the Lazada homepage. By completing tasks, consumers can not only use LazCoins to redeem huge discounts, but also use them to buy vouchers or even get products completely free. During the 11.11 promotion, consumers who sign in to the gold coin channel will receive more gold coins than usual.

It is worth mentioning that Lazada Indonesia CEO James Chang told employees at an employee meeting on October 6 that the company is attracting sellers affected by Indonesia's latest e-commerce regulations. According to a memo sent to employees after the employee meeting, Chang said that since October 3, the company has waived fees for all sellers in Indonesia who sell exclusively through live streaming on Lazada.