With a monthly increase of nearly 4 million followers, this track has returned to the center position on Douyin

This article analyzes the content of some blogger accounts that gained the most followers in April. Interested readers can take a look.

The Douyin fan growth list for April has been released. Let’s take a look at the list:

Judging from the overall trend of increasing followers, there was a slight decline in April compared to March. There was no account with an increase of more than 5 million followers, and the top one was not a regular creator, but the "cool male protagonist" Lei Jun who has become very popular recently. With his extremely high activity on major social media platforms and positive interaction with netizens, he not only became a top star on the Internet, but also made Xiaomi SU7 have extremely impressive sales results.

It is worth noting that Lei Jun's popularity has caused many founders in the automotive industry to re-examine their marketing strategies. Many industry leaders, including Wei Jianjun, chairman of Great Wall Motors, and Zhou Hongyi, founder of 360, have expressed their desire to learn from Lei Jun. Among them, @红衣大叔周洪祎, who visited the auto show in a live broadcast format on April 25 and sat on the roof of a car to become the "oldest car model in the history of the Beijing Auto Show", also attracted 1.243 million fans on Douyin in a single month due to his high popularity.

@Lei Jun@Uncle in Red Zhou Hongyi Tik Tok video screenshot

After Lei Jun, among regular creators, there are two accounts that have gained 3-5 million followers. One is the drama interpretation account @池野林Club, and the other is the lifestyle creator @大力伦爱吃菠菜 who became popular for the phrase “Great Wall, Cannon”.

According to Kas's observation, Dalilun is a petite and cute girl, and the videos she usually posts mainly record funny moments of her life.

In a video, Dalilun came across a hard-core pickup truck under Great Wall Motors, and asked the owner about the brand and price. A few days later, she came across the same dream car parked on the side of the road again. After standing in front of this pickup truck with a height of more than 1.8 meters, she lowered her voice, took deep breath, and shouted at the pickup truck, "Great Wall, Cannon!" Because the tone of this shout was magical and formed a strong contrast with her external image, it was quickly added with BGM and widely circulated, and aroused countless enthusiasm for secondary creation. Because of this, not only did Dalilun himself quickly gain fans, but the market value of Great Wall Cannon also rose in a few days.

@大力伦爱吃菠菜TikTok video screenshot

Among the remaining accounts, there are 4 accounts with an increase of 2 million to 3 million followers, and the remaining 13 accounts have an increase of 1 million to 2 million followers.

In terms of account types, the April fan growth list covers multiple vertical categories including drama, food, vlog, music, film and television entertainment, travel, mother and baby, knowledge, etc. At the same time, similar to March, many new faces with distinctive styles have emerged in the April fan growth list, which further demonstrates the full vitality and opportunities released by the Douyin content ecosystem in recent days.

Next, Kas will focus on selecting some typical accounts and analyze the reasons for their increase in followers.

01 @Chiyelin Club: A new dark horse emerges in the plot track

Before March this year, plot accounts had been absent from the follower growth list for three consecutive months, showing an unprecedented decline. In March, the plot accounts that can be seen on the follower growth list are also veteran fighters such as @七颗猩猩 and @脱链凯. In April, we were able to see a new star of the plot account with impressive follower growth data on the list for the first time in a long time - @池野林Club.

This account mainly restores and interprets various interesting things and real situations that happened between friends and brothers in the student days in the form of sitcoms, such as "When you are sad because of poor grades, you find that your friend scored worse than you", "When you and your friends spent a wonderful day and are reluctant to part", "When you and your friends stayed in the dormitory during the holidays with nothing to do", etc. These situations are basically the experiences and experiences that ordinary users have had in campus life, so they are very easy to attract the attention and resonance of users.

@池野林Club Tik Tok is a screenshot of the video

It is worth noting that this kind of account that interprets real-life situations in a situational drama style is actually not uncommon, so why did @池野林Club stand out and become a dark horse in the drama track? Kas believes that this is mainly due to their more interesting and dramatic plot settings and the two people's distinctive personal styles and interpretation methods.

Specifically, although the scenarios are interpretations of real-life situations, they will add some interesting or slightly exaggerated reversal designs on the basis of restoring the reality , thereby causing resonance among users while bringing extra laughter to users.

For example, in the work released on April 8, after the two brothers met, they both had good news to tell each other. When Yili took the lead in telling Nida that he was in love, Nida made a brotherly declaration with great sorrow, saying that he "did not plan to fall in love for 10 years and only wanted to play with you", and said that the other party did not consider him, "a little disappointed", and Yili was deeply moved and said that he would break up now. Later, when he asked Nida what the good news was, Nida took out a bottle cap from his pocket and said that he "won another bottle", and after exchanging the prize, "each of them would go to the Internet cafe with a bottle". The funny process and unexpected ending made many users laugh, and the video eventually received 4.125 million likes.

In addition to the realistic and interesting plot, the wonderful performances of the two protagonists also make the video more interesting.

According to observations, the two protagonists of @池野林Club are Nida, a hairy and muscular man, and Yili, a relatively thin man. Not only do they act naturally, but they also cooperate with each other very well. Among them, Nida, who loves to show off and whose performance style is in sharp contrast with his appearance, has contributed many hilarious emoticons.

In addition, many netizens believe that their status is very similar to the Golden Horn and Silver Horn in "Journey to the West", and they also came up with a loud slogan for themselves "When the two horns go to war, not a blade of grass will grow", which has become a major feature of the account and left a deeper impression on users.

02 @Sad Man: Upgrade content and start a new season of cross-dressing

Similar to the plot track, after a long time, the "lonely" drag track finally produced a "newcomer" with a very unique style - @伤心男人.

Strictly speaking, @伤心男人 is not a new creator.

According to Kas's observation, he released his first work on Douyin as early as January 2020. In the early stage, the content he released was basically a photo or a short video, with an atmospheric background music and an emotional copy. Although some people have already got his handsomeness from these videos, many people also complained that he was "spiritual" and "non-mainstream". During this period, the number of fans of @伤心男人 did not grow fast. Although he had a hit video with nearly 2 million likes at the end of 2022, the overall data performance of the video was uneven.

@Sad man Tik Tok video screenshot

It was not until the fourth year of creation that @伤心男人, which upgraded its content format, started a new season of cross-dressing gameplay and finally ushered in a rapid growth in the number of followers of the account.

On February 27 this year, @伤心男人 posted a cross-dressing video with a "turning point" meaning. In the video, the unkempt boy who was originally standing in a dilapidated house followed the rhythm of the English background music, staring at the camera and approaching step by step, and then in an instant he transformed into a western man standing in the wilderness, dressed elegantly, with sharp eyes and a rough temperament.

Although the video is only 12 seconds long, with the smooth editing and contrasting transitions that perfectly match the BGM, this cross-dressing show is full of a strong sense of cinema and atmosphere. In addition, @伤心男人 himself has handsome features and a strong sense of camera, which further enhances the texture of the video and makes it extremely enjoyable to watch . It has received a total of 536,000 likes.

With this video as a dividing line, @伤心男人 opened the door to a new world. In his subsequent cross-dressing videos, users were able to see one stylized cross-dressing show after another that made people's eyes shine: before the cross-dressing, he looked ordinary, but with the silky transition and slow-motion playback, he changed his appearance in an instant, making many users unable to take their eyes away.

Specifically, what changes before and after the cross-dressing is not only the temperament and outfit of the protagonist, but also the multiple changes in the scene, filter, composition, and lens expression . After the cross-dressing, @伤心男人 will appear in front of the church, in front of the bright sea of ​​flowers, in front of the quaint buildings, on the green grass, etc. He will look directly at the camera naturally and pose in various postures. The filters and composition are very sophisticated, and almost every frame can be used as a wallpaper. The carefully selected music in each video is undoubtedly the finishing touch of the account, rendering the whole picture more flavorful.

In the comment section of his videos, we often see users commenting that he is "not only handsome in terms of physical ability, but also handsome in terms of feeling." And it is precisely because he can easily capture the atmosphere through stylized cross-dressing that @伤心男人 has been able to establish his own unique account characteristics. As the number of fans grows, it has also set off a wave of imitations.

03 Other accounts

After looking at these two accounts, let’s take a look at other featured accounts on the April follower growth list.

@基本佑利, a Korean girl studying in Nanjing, started posting works on Douyin in September 2023. In March of this year, she started the "佑利基本第一" video series, which mainly records her daily life of tasting various delicacies and experiencing various customs and practices in China for the first time.

With her sweet appearance, Yuri is easily liked by users. In the process of experiencing various foods and leisure activities, she, who comes from a foreign country, would express her feelings in not very standard Chinese and give some unexpected reactions from time to time, which sparked all kinds of jokes that made people laugh.

In addition, because she has not yet mastered Chinese, when Yuri talks to Chinese people, there are often dramatic scenes of "reading and replying randomly". For example, when she first went to see a Chinese doctor, the doctor asked her "Your menstruation is not good?" Yuri replied "Is it my eyes?" "Is it my stomach bloating?" In the subsequent conversation, the two people have been "completely blocked and have no communication", "reading and replying randomly" throughout the whole process, which is very funny. This video eventually received 6.5 million likes, and Yuri's number of fans has also increased significantly.

@基本佑利TikTok video screenshot

@诺米么lodmemo is a rapper who participated in this year's "The Rap of China". He was eliminated by mentor Xie Di in the audition stage and there were some verbal misunderstandings between the two. Unwilling to accept this, Nomi immediately released a diss song to fight back. The scene of him sitting on fitness equipment and singing "Thank Di Xie Di I want to diss you" was too abstract and magical, so it was crazily reposted by netizens. While "Chengdu Disney" became a popular check-in spot, Nomi also quickly became the most popular rapper this year, gaining millions of fans in a short period of time.

@宝力龟龟mainly records the interesting daily life of the cute baby "Niu". Due to the proper education methods of his parents, Niu, at a young age, often says surprising and witty things. He is cute and wise, and very lovable.

In a video posted on the account on April 12 this year, Niu wore a hoodie with a small hood. She asked in confusion: "Other people's hoodies have big hoods and look beautiful, but why does mine make me look like a big-eared dwarf, like Shevne?" Because she said these words in a serious but cute way, many netizens were attracted to it and started to imitate her. @Musician Wang Bo even adapted it into a brainwash song "Hoodie". As the song became popular, @宝力龟龟 also attracted more and more attention.

@宝力龟龟TikTok video screenshot

The above is Kas’s complete analysis of Douyin’s April follower rankings. Will May continue the richness and freshness of the accounts on the list in March and April? We will find out next month.

Author: Yue Yao, source public account: Kas Data (ID: 736105)