How to write a new product promotion plan on Amazon? What are the tips?

There are more and more merchants opening stores on Amazon. If merchants open stores here, uploading new products is a must for promotion. In the following content, let's learn how to write a new product promotion plan on Amazon!

1. New product copywriting plan

Generally, after deciding to put a product on the shelves (How to select products: Unlock eight tricks of Amazon product selection and break the dilemma of product selection!), in addition to purchasing samples to compare quality and price, the next most important task for operations is to "formulate a new product copywriting plan."

Let me ask you: How many sellers now have a relatively professional set of Excel spreadsheets for writing new product copy?

I found that after working for Amazon, many things require Excel spreadsheets as the basic framework. In fact, Excel spreadsheets represent your logical thinking and ways of doing things.

Obviously, the more systematic, complete and rigorous the content of the table is, the more professional the copy will be.

The copywriting for new products is nothing more than title, bullet point, description (A+ page), search term, etc. The specific steps for each item have been shared before.

Another thing sellers need to do in the copywriting is to study the 1~2 star negative reviews of competing ASINs (at least 3 ASINs), and find out what customers’ demands and concerns are from the negative reviews. In addition, for 5-star reviews (human intervention is not excluded), sellers can appropriately add localized language in some positive reviews in the bullet points.

Copywriting planning is actually a detailed job. Sellers can spend more time on copywriting planning, which should take at least 2 to 3 days. This includes ASIN analysis of competing products. The completeness of the copywriting should be at least 70%. Although other sellers in the industry are anxious to ship FBA in the early stage, they may upload the listing casually and then optimize and modify it later.

Judging from the weight that Amazon gives to newly uploaded listings, it is generally recommended that the first upload should be at least 70% complete. There is also a saying about this.

The more complete and rigorous your uploaded listing is, the higher the weight it will be included and given by Amazon, and the more conversions it will bring! Watch the video tutorial "Building the Strongest Basic Skills of Amazon - Playing with Your Listing" to master more optimization methods such as title, bullet point, search term, review, etc. for new product listings!

2. Sales method

Everyone knows that there are two ways to sell Amazon listings: "independent listing" and "variant listing". Since there are still some uncertainties in the early stages of new products, it is not encouraged to send too many variants of the same product in the early stages.

For new products, it is still a process of testing market sales. It is recommended that 2 to 3 variants are sufficient to give consumers more choices.

Usually the variant forms include multiple colors, multiple sizes, multiple packages, etc. Of course, there is a more secure way, which is to directly send one of the models (one color or one size). Personally, I feel that this still limits the customer's choice and affects the early marketing process.

3. Node selection

In addition to selecting a major category when uploading to Amazon, you also need to select a node (BTG). It is generally recommended to use a template to upload the listing so that Amazon backend has a path record.

If any problems are encountered during the uploading process, the seller only needs to provide the Batch ID to customer service.

After reading the above introduction, you should know how to write an Amazon new product promotion plan. In fact, the operation method is quite simple. If merchants want to open a store on this platform, they can refer to the above content.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?