With 40+ videos, she gained 110,000 followers. Independent girls are rising on Xiaohongshu

Innovation in converting text to video, leaving advertising space in the content to promote monetization, exploring the needs of single girls, and building personal IP to prevent plagiarism. Read this article to learn more.

Last year, graphic content such as “Girls’ Guide to Independence” created a lot of hits and quickly became popular on Xiaohongshu, but they were all graphic content.

Recently I discovered that this series has started to have a video category.

@独立女生进阶记 gained 110,000 followers through 48 short videos without showing her face, and has strong monetization ability (the speed of increasing followers is quite terrifying, it was only 54,000 last week, and it doubled in just one week).

What can we learn from her?

1. The popular pictures and texts can be recreated with videos

If a type of content was popular, it means that people have a demand for it, but it may no longer be popular because the novelty has worn off.

However, by changing the form and adding a sense of "freshness", it can become popular again.

This account took last year's popular pictures and texts and turned them into videos, with great results.

You can check out other types of graphics and texts, such as the health track, drawing on the Centenarian Plan, and women’s growth, drawing on the Iron-Blooded Old Lady Plan, and do it again in the form of a video.

2. Leave space for ads in the content

Every time my partners ask me how to run their own media, I will first ask about monetization, because too many people have suffered losses by increasing followers but not monetizing.

The reason why content such as independent girls' advanced level is easy to monetize is that it is closely related to many daily necessities, such as switches, shower heads, screwdrivers, etc., which leaves room for Guangzi in the household category.

When we are creating other content, we should also include more items, such as health foods, etc. In addition to attracting advertisements, it also leaves room for selling goods.

3. There is still a lot of room for business for single women

There are more and more girls living alone, and their sense of autonomy is getting stronger and stronger. There is still a lot of room for business in this group of girls living alone.

In addition to taking care of household chores, there are also segmented needs that can be explored, such as safety of living alone, hobbies and interests for single girls to enrich themselves, etc. If you happen to be a single girl and don't know what direction to go, you can definitely explore in this direction. Your pain points are the pain points of most single girls.

4. Use IP to raise the threshold for imitation

If we talk about the disadvantages of this type of content, the biggest problem is that it is too easy to be copied and imitated. As long as you 🔥, a large number of similar accounts will appear within 3 months.

If you want to raise the threshold for plagiarism, you can only do it for a longer period of time by adding your own personal characteristics and IP-ing it.

How to IP-ize it? For example:

Use your own voice characteristics to do dubbing, copywriting characteristics, funny or touching wording, and repeatedly emphasize labels in the content, such as "23-year-old female designer living alone in Shenzhen."

Intersperse your own stories in the content so that the account can have flesh and blood, a sense of reality, and an IP feel, making it easier to be trusted.

Author: Li Zimu talks about operations

Source: WeChat official account: "Li Zimu talks about operations (ID: gh_b194cc13dd3a)"