Find the right target audience, these 8 questions can help you avoid detours!

We all know that when writing copy, we must first know your target users and what their pain points are. But how do you find these target users and how can you make the copy more targeted? In this article, the author gives us the answers.

Hey guys! Today I want to talk to you about copywriting, because for us content creators, the importance of copywriting is self-evident.

In our daily operations, whether it is WeChat public accounts or Zhihu and other platforms, many people often encounter some problems when writing copywriting. They all need to face such a problem: for example, they don’t know who their target audience is, how to accurately target the crowd, and how to make their copywriting more targeted?

These problems are very common, but don’t worry. Today I will give you some tips and share with you how to use 8 questions to find your target audience and make your short video copy more targeted!

01

First of all, we need to make it clear that accurate positioning is very important for copywriting, because our copywriting must be able to accurately attract our target audience in order to achieve the purpose of conversion and marketing.

So, how can we accurately locate the target? In fact, it is very simple. We only need to ask ourselves 8 questions.

Question 1: Who is my target audience?

The key to this question is to know who our audience is, what their age, gender, occupation, interests and hobbies are, etc.

The second question: What are their pain points?

We need to know that what the audience cares about is never how good our product is, but what problems our product can solve for them. Therefore, pain point analysis is very important. We need to know what the audience's pain points are, and then write copy based on these pain points.

The third question: What value can my product or service bring to them?

In the minds of our audience, our product or service is just one of many solutions. Therefore, we need to tell them why our product or service is the best choice and why it is worth buying.

Question 4: What motivates them to buy?

We need to know that the audience often buys our products or services not out of rational thinking, but out of emotional motivation. Therefore, we need to understand what the audience's emotional motivation is, and then write copy based on these emotional motivations.

Question 5: What is my unique selling point?

In a highly competitive market, we need to tell the audience what is the difference between our products or services and other competitors, and what our unique selling point is. Otherwise, the audience will often not choose us.

Question 6: What is our brand image?

Brand image is one of the important ways for the audience to know us. We need to think about what our brand image is and what kind of impression we can leave in the minds of the audience.

Question 7: What are our marketing channels?

Different marketing channels will also affect our copywriting style and content. We need to adjust our copywriting strategy according to different marketing channels to make our copywriting more adaptable to the characteristics of the channels.

Question 8: What is our sales conversion path?

This question is often overlooked by many people, but it is very important. We need to know through which paths the audience can purchase our products or services, and where sales conversions can be made.

02

Taking a WeChat public account targeting new employees as an example, their target audience is usually college students or young people who have just entered the workplace. What are the characteristics of this group of people?

First, they have a certain amount of knowledge reserves and learning ability, but relatively little experience; second, they are more concerned about career planning and development, but may lack clear understanding and direction.

For this group of people, we can use the following methods to write targeted copy:

The first method is to adopt the "dry goods sharing" writing style. This writing style can provide readers with some tangible skills and methods to help them better adapt to the workplace environment.

For example, we can write an article about how to write a resume and interview skills, so that readers can quickly improve their job-hunting ability after reading the article.

The second method is to adopt an "emotional resonance" writing style. This writing style can resonate with readers and make them resonate and identify with the article.

For example, you can write an article about the various pressures and difficulties faced by new employees in the workplace, so that readers can feel that they are not fighting alone after reading the article, thereby enhancing their sense of belonging and self-confidence.

The third method is to adopt a "guided" writing style. This writing style can guide readers to think about problems and propose solutions, helping them better plan their career development.

For example, we can write an article about how to plan and develop your career, so that readers can have a clear understanding and direction of their future career development after reading the article.

03

All of the above methods can help us write targeted copy for different target audiences. Of course, we also need to pay attention to some details and techniques in actual operation.

For example, we need to understand the target audience's language habits and cultural background so as to adopt appropriate language style and expression; we need to choose appropriate topics and content based on the interests and needs of the target audience; we need to add some personalized or vivid cases or storylines to the copy to enhance the readability and appeal of the article.

The above is the topic we want to share today. I hope everyone can seriously think about these 8 questions and apply them to their own copywriting. Only in this way can we stand out in the fierce market competition and achieve the purpose of conversion and marketing.

Finally, I want to say that marketing is not a 100-meter sprint, but a marathon.

We need patience and perseverance, and constantly try and explore different strategies and methods, in order to go further and further on the road of marketing.

Okay, that’s all for today.