You can easily earn 20,000+ yuan a month through the official account. This is a really great way to monetize.

The author of this article breaks down the three monetization methods of a certain public account, including revenue from appreciation, revenue from traffic, and revenue from paid reading. The analysis concludes that this model is not suitable for most ordinary people to start their own media business.

In the eyes of many people, making money through running a public account is nothing more than traffic, business advertising, selling paid knowledge courses, and income from selling goods.

It was not until I read an article recently that I realized that my understanding of the monetization methods of public accounts was too narrow; there are actually people who rely solely on these inconspicuous methods to continuously make a stable monthly income of over 10,000 yuan from public accounts.

He claimed that running a public account was just a side job, and he could easily earn over 20,000 yuan a month. What’s more exaggerated is that a fan made 40,000 yuan in two months by following his public account…

I searched for this account specifically to see if it was true.

After looking at it, the account packaging is average, giving people the feeling that there is no strong sense of personality; as of now, there are 477 original contents, and the layout is ugly enough. Maybe the value lies in the content value? (To me, these contents are wild and unrealistic, and they are not grounded at all)

The content of the account focuses on money-making methods, money-making ideas, entrepreneurial insights, etc. Because of its wide audience, the account traffic and number of fans are quite impressive. (I won’t name any bloggers specifically)

Then continue to explore how he achieved the way of making money that many bloggers want to earn a stable monthly income of over 10,000 yuan, especially the third and most profitable method.

1. Reward income

Although it is a side job, this guy can basically write a quality article every day. It is really not easy to stick to this side job, which can put 99% of bloggers who regard self-media as their main job to shame...

I looked through the daily updates of this account, and they are pretty good. A lot of the content can enlighten or give new knowledge to people who are interested in this type of content, so it is normal that some people are willing to praise the author.

The amount of appreciation set by the blogger

The minimum reward is 9 yuan and the maximum is 255 yuan. In March, an average of 6 people appreciated each article. Based on the reward amount of 19 yuan, the estimated monthly reward income is 19*6*30=3420 yuan.

Just the income from appreciation alone is better than many self-media bloggers who have been doing it for more than half a year...

2. Traffic Main Revenue

Judging from the recent data he posted on other platforms, the account currently has more than 49,000 followers, all of whom are claimed to be accurate fans.

Therefore, the reading data of his account are quite impressive. In March, the reading volume was stable at around 5,000, and from time to time, there were hot articles with tens of thousands or 100,000+ views.

I estimated it based on the highest ecpm price of 30 yuan for traffic owners in the entrepreneurial field. Then, based on 5,000 article reads and 50% bottom ad exposure (he only puts ads at the end of the article), the estimated revenue of traffic owners in March is 30*(5000*50%/1000*30)=2,250 yuan.

If we add the occasional hits of tens of thousands or 100,000+, his monthly traffic revenue is about 3,500 yuan. (Maybe the estimate is a bit low)

Then the total income from traffic and appreciation in March is 6,920 yuan, so the most profitable method is his third method.

3. Paid reading income

Yes, paid reading income accounts for the bulk of his income.

Compared to selling courses, paid reading income is easier and more flexible. After writing and publishing an article, fans can pay to unlock the reading. (I also write paid articles from time to time, currently about one per month)

He also talked about the skill of writing paid articles in this way.

This is what he posted on a certain platform

In March, I looked at the 4 paid reading articles he published, and the income of each article was:

On March 6, the article price was 49.9 yuan, 32 people paid, and the income per article was 1596.8 yuan. On March 12, the article price was 49.9 yuan, 88 people paid, and the income per article was 4391.2 yuan.

On March 18, the article price was 49.9 yuan, 26 people paid, and the income per article was 1297.4 yuan

On March 27, the article price was 49.9 yuan, 46 people paid, and the income per article was 2295.4 yuan

So the total income from his paid articles in March was 9,580.8 yuan.

Based on the above analysis, I think his passive income from the 3 yuan public account is 3420+3500+9580.8=16500.8 yuan.

If we take into account the tax deduction for paid articles, the amount will be reduced a lot~

The income from appreciation + traffic + paid reading alone can exceed 10,000 yuan. If you take a few more advertisements a month, you can indeed earn more than 20,000 yuan.

Although the blogger can earn over 10,000 yuan a month through these three methods, it is a bit tiring to earn this kind of money, and there is a great risk of instability. (Of course, as long as they can earn money, it doesn’t matter whether they are tired or not…)

After all, most of the traffic owners' income depends on the system's recommended traffic to get big profits, so the blogger's control over the content will be very high; in addition, praise and paid articles also depend on the blogger's control over the content. If you can't continue to create high-quality works, this part of the fan income will also drop sharply.

Therefore, for ordinary people, this blogger’s monetization method is not easy to imitate. After all, it depends a lot on the individual’s ability to control the quality of content and the ability to write paid articles.

Diversified monetization methods such as running a public account for popular articles and using AI writing tools to matrix the traffic and main revenue; and running an IP public account to receive advertisers' orders, write paid articles, do knowledge payment in the private domain backend, and sell products through articles are suitable for more ordinary people to join the self-media entrepreneurship.

Author: Uncle Seven

Source: WeChat public account: Uncle Qi’s Entrepreneurship Circle (ID: gh_13f78e919cbe)