A must-have guide for TikTok marketing: Learn about Big Data Engine in one article

Do you feel lost and helpless on the road of Douyin marketing? Faced with a wide range of platform tools and products, do you feel at a loss as to where to start? Don't worry, today we will reveal all the tools of the Massive Engine to help you easily master the core skills of Douyin marketing, so that small and medium-sized businesses can also stand out in the fierce market competition. Follow our steps and discover the secrets of the Massive Engine together!

I guess you have had this experience: you go to a company to be responsible for the operation of Douyin accounts and malls, and soon find that what you learned in other companies is no longer useful. The new company adopts a matrix horse racing method. For example, you find influencers in batches to invest in creativity. If the basic data is good, you can immediately put up products to generate conversions. At this time, you have to quickly learn how to use platform tools. Where can you find influencers with high cost performance? How to negotiate cooperation? Where can you find creativity?

On the other hand, there are too many new products on the platform and new methods derived from the market, such as Star Map, Qianchuan, Massive Advertising, Massive Cloud Map, Massive Ark, Enterprise...

My god, it's too difficult. Why do big companies research so many concepts? Can't they come up with a complete manual or guide to tell small and medium-sized businesses what to use at what stage?

In fact, many people are troubled by this.

The concept itself is created for the convenience of the platform, so that decision makers can start to remember what a certain module does, but platform development is a process of continuous improvement, so we often see product lines constantly iterating.

In addition, some brands on the market share their results immediately, which can easily give people the illusion that they don’t know how to use or what to use. It’s painful, but you have to learn.

What to do? Don't worry. If you happen to have this kind of pain, today I will briefly explain to you why these products exist and how to use them.

1. Massive advertising

Imagine this: if there are many apps on your phone, how would you manage them?

For example, for photos, short videos, and news, we usually create different types of folders and put them in them, right?

The same is true for companies with many products.

Douyin Group owns various products including Toutiao, Douyin Short Video, Huoshan Video, Xigua Video, Dongchedi, Faceu, and Qingyan Camera. At the same time, it also connects with many partners in terms of traffic and data.

You will encounter a trouble when using it:

With so many platforms, how do you advertise? Therefore, for convenience, Douyin needs a "super control center" to manage these things in a unified way, making everything simple and fast.

Massive Engine is the "super control center".

There is a lot behind this butler. It is supported by a whole set of complex systems and algorithms, which are used to provide technical support for Douyin and all apps under its parent company ByteDance, such as algorithm assistance and cloud computing services.

It is similar to Tencent Advertising, Magnet Engine, Baidu Marketing, Google Marketing Platform, and Meta (Facebook Advertising); to put it simply, it makes advertising simple, efficient, and orderly in all apps under the Douyin Group.

In addition, Bytedance is also an entrance.

Here you can see: Massive Advertising, Qianchuan, DOU+, Suansu, Yuntu, Local Push, Massive Advertising, and Enterprise Accounts. Wow, there are so many brothers in it, I can't wait to learn more.

What catches your eye is a huge amount of advertisements.

What is the purpose of massive advertising?

Did you know?

Some businesses are not about selling products directly. You need to first establish contact with the customer and gradually answer their questions before you can finally close the deal.

Just like buying a car, you first see the model you’re interested in online, then leave your contact information, the salesperson contacts you, you go to the store to see the car, and finally complete the purchase; this process of gradually establishing contact and converting it into sales is called “lead collection.”

When I was bored at night, I watched Douyin and opened the homepage of the APP. A video of "Jinzai fish is really delicious" popped up. The host said, if you have the ability, click the button in the lower left corner and I will give you a bag.

With one click, you will be directly redirected to Jinzai’s live broadcast room. This entire experience process is “product advertising”, or product traffic diversion.

I thought it was just for entertainment, but I didn’t expect that advertisements were cleverly integrated into the video. However, in order to make the advertisement more effective, brands will add something special in it, such as “buy one get one free, limited time offer, interaction”, etc. Therefore, it may not look so hidden.

Regardless, massive advertising provides businesses with three main capabilities:
Application promotion, lead collection and product traffic generation.

How to use the three categories? For example, suppose you are an education company that focuses on TOEFL and IELTS exam training.

If you want to collect more interested people now, you can ask an influencer to make a video, put a form under the video, or ask people to send you a private message to leave their contact information. In this way, you can collect information about people who are interested.

The same goes for the rest, except that the functions used are different.

The delivery method is very simple, and it only takes four steps: register an account, set up a native advertising plan, select the TikTok account to promote, and then add a click link to start delivery.

Just like establishing an automated process, just follow the steps step by step and you will quickly understand how to do each step.

Therefore, "massive advertising" is very simple. It is more suitable for products that need to obtain leads, have a slightly higher unit price, and have a long decision-making chain. Remember the three capabilities, and then select high-quality videos such as plot interpretation, real-person voice broadcast, and product display, and connect the components in series to pull users to the destination with one click.

2. Huge Quantity

Maybe you will say: Our company is engaged in e-commerce, which has nothing to do with the above.

what to do?

Let's talk about the vast river. What comes to mind when you hear "the vast river"? The image of rivers and streams finally converging into one great river. Right?

That’s right, those who are familiar with it should know that Juliang Qianchuan was formerly based on “Douyin Store” and now it has been upgraded to be more powerful and comprehensive.

Therefore, Qianchuan is an "e-commerce advertising platform" (focusing on e-commerce) under ByteDance, providing merchants and creators with integrated Douyin e-commerce marketing solutions.

What is integration? How do I use it?

For example:

You are an influential online celebrity and you have a great product that you want to recommend to your fans. In addition to traditional window displays and links under videos, are there other ways to let more people know about the product? Of course there are.

You go to the backend of Qianchuan platform and make a special promotion plan for your product.

You can choose to increase daily sales or attract new customers. Then, select the promotion city range, target population, set the daily advertising budget, event start and end time, upload several different short videos, etc. Once everything is set, release the plan.

Isn’t it convenient? This process is the so-called “product promotion” function.

You might be thinking:

I don’t want to promote the product, but I have time today and want to do a live broadcast. How can I let more people see it?

It’s not difficult. There is a “Live Broadcast Room Promotion” on the homepage , which can not only help you sell products, but also make the live broadcast room popular and attract more interactions and viewers.

By the way, there is another amazing feature called “search ads”. I also love searching for things on Douyin. For example, when I search for “gossip about a certain celebrity”, brand content suddenly appears. This is the effect of search ads.

So, here comes the question:

When merchants sell goods on Douyin live broadcasts, they generally need certain growth. In this process, they will pay attention to the return on investment (ROI) of advertising, that is, they want to sell as much as possible while controlling costs. What should they do?

Qianchuan has thought it through for you.

There is a capability called "global promotion". It takes less than a minute to set the desired return rate, time period, daily budget, select a video, and complete the operation with one click.

It will recommend your live broadcast to every corner, such as information flow, live broadcast square, mall, search; this way, you can not only reach more high-quality users, but also greatly increase the income of live broadcast.

It sounds good, and there are even more powerful reasons to use global promotion.

Why?

On Douyin, from the perspective of merchants, they face two groups of people: one group is paying users, who are viewers attracted by spending money; the other group is free users, who find the live broadcast room naturally.

After opening the global promotion, you can not only attract paying users, but also expand to free users. This is the power of global promotion.

Is there anything else?

Yes. Information flow ads, content seeding ads, mall ads, camera ads, and search ads can all be promoted separately.

The so-called information flow refers to the content with an "advertising logo" that suddenly appears when you are watching short videos. It is very similar to the content you usually watch and is integrated into the browsing information list, so it does not look so abrupt.

As for the opening ads, they are the first content that pops up when you turn on the TV or an app, providing the brand with an eye-catching position and the effect is very significant.

…..

In addition, the creative management, data analysis, and crowd analysis after each of your campaigns are all included; therefore, Qianchuan, as its name suggests, helps us open up various traffic channels in the Douyin e-commerce world and achieve our marketing goals.

3. Huge amount of responses

Doesn’t it look simple? Let’s talk about Baiying.

What is Juliang Baiying? It provides marketing services on live broadcast and content for influencers, organizations and merchants, helping you sell your products well. How to use it? Let me explain one by one.

If you are a streamer:

After opening the e-commerce permissions, you have to take care of selling goods, selecting products, managing the live broadcast room, and acting as a customer service representative to answer user questions in the comment section.

I also have to look at sales data and handle shipping. Sometimes, if I’m not careful, something goes wrong with the package, and I don’t respond to the customer in time, so I get a bad review. It’s really a headache.

Don't worry too much about these problems, Baiying has already thought of solutions for you. In the background, you can find a bunch of useful gadgets to help you, such as tools to help you manage live broadcasts (such as window management, live broadcast promotion, sales skills) and some quick services (such as e-commerce analysis, after-sales guarantee).

You can also check the business conversion performance through the sales list.

Merchants often encounter such confusions, such as:

How can we retain users when focusing on self-broadcasting? Here we need to use three key tools, namely, the script library, the super lucky bag, and the shopping red envelope.

What is the script library? It is used by the assistant during live broadcast, to set product prompts in the list of products to be broadcast, and to set independent prompts for the same product in different product lists.

Super Lucky Bag. Everyone is familiar with it. It is a marketing interactive tool that helps influencers achieve sales with prizes, allows users to participate in mobilizing the atmosphere, and can also distribute coupons at will.

If you are an MCN, Baiying backend can dynamically monitor the live broadcast, interaction, conversion and other sales of influencers. It can help influencers manage the products in the live broadcast room, such as setting up display windows, adjusting the order of products, adding or deleting products, so as to improve the efficiency and effect of live broadcast sales.

You can also serve as your data consultant and analyze in detail the data of each product, each video, each live broadcast and even the entire transaction process. At the same time, the group leader mode can also contact a large number of Doudian merchants to complete product recruitment and track billing.

…..

These capabilities can be used interchangeably in different roles. For example, influencers can use the script library, and merchants can use the window management of the live broadcast room.

Therefore, the Baiying platform mainly focuses on live broadcasts, short videos and other content that can attract customers to buy things, and provides a series of tools and services for e-commerce experts, teams and merchants.

The purpose is to launch novel products and solutions in the "e-commerce field" to make selling things more interesting and efficient.

4. Massive Star Maps

After talking about the huge amount of Baiying, let’s talk about: the huge amount of star map

There is a very popular word recently: "skit".

Brands can invest in short dramas, which can subtly attract you while watching a certain plot. Short drama distributors can create works on a specific task and receive commissions after participating in the submission.

If you don't have any ideas for editing, you can refer to what your peers have done. Click on the campaign video in the task requirements and watch it based on the number of views and likes.

When choosing tasks, you can also see which editing works make the most money, and give priority to these high-income tasks, because only those works that are truly eye-catching can become popular and attract the attention of the audience.

…

Yes, you read it right, this is the daily life of creators. If you create content on platforms such as Douyin, Toutiao, and Xigua Video, and you are a fan-favorite, you may have already received commercial cooperation.

It is a one-stop talent matching platform that mainly helps creators and brands under the Douyin Group to establish connections, provides content production services, and also creates income opportunities for everyone.

The question is, how to use it? From a brand perspective, don’t contact influencers directly. You have a certain amount of publicity funds, set up tasks here, and post your requirements and details for short video shooting; then, the creator will start the "order grabbing mode".

On the other hand, you can also create topics and promote new products on it.

Let me tell you about a few brands:

The 2023 renewal project of the old brand Baixiang will rely on the influencers on the Star Map to shoot videos around a certain topic, build the brand, and accelerate the overall youth upgrade.

Baidu Xiaodu launched a new slogan #Xiaodu has AI, life is super loving. When creating a "loving" memory point, it also found suitable creators through the star map, and then linked with the big IP of the Douyin platform, combined with celebrities airborne in the live broadcast room, to achieve a year-on-year increase in the search index.

You can also measure the influencers based on their previous video dissemination data, order prices, credit scores, number of fans, and other detailed indexes to effectively screen out KOLs and MCNs that suit your taste.

When selecting KOLs, you can also choose suitable candidates based on annual and monthly popular lists; during and after the launch, the evaluation system provided by Star Chart can help you fine-tune your marketing strategy to achieve better advertising results.

What can MCN do with it? To secure brand cooperation opportunities for their influencers. For example:

Sponsorship cooperation, endorsement cooperation and product promotion.

You can also use the data analysis capabilities provided by the platform to gain a deeper understanding of influencer fans and content performance, and better optimize MCN operation strategies.

In addition, you can also check the specific effects of the cooperation with the influencers, such as whether the popularity has changed, whether the content has become a hit, which can help you evaluate the long-term development potential of an influencer. Of course, there are also special educational training content on the platform to help you and your team improve their professional skills.

So, I think it plays a vital role in the three-way relationship.

5. Massive Creativity

In the past year, almost everyone who has accessed the Internet has been discussing AIGC. From personal applications to corporate sales, each company is working hard to accelerate the pace of intelligence.

In Juliang Qianchuan, we can set up a simple "cost-stable delivery" and let the system automatically handle the rest, so that advertising experts can focus more on making advertising ideas more attractive.

Since creativity is so important, how can we make better use of it? That’s right, a huge amount of creativity, just listen to it and it’s built for “creativity”.

So, how can brands, influencers, and individuals continue to produce popular, high-quality content? There are three key points:

Know what everyone is paying attention to

Dig deep into your product’s highlights

Find out what your target group likes

It takes a lot of effort to find these three points from third-party platforms; fortunately, Toutiao Creative has prepared everything for you. Take finding hot spots as an example:

Inspiration search can help you set a clearer direction when planning content. There are various materials here, such as those left, sold, and edited by experts. Creative assistance can tell you what topics and music are the most popular now, greatly supporting your creative production.

When it comes to exploring product selling points , many people will stay at the superficial level of "this clothing is really comfortable." The real skill is to explain in depth why it is comfortable, and to make the selling points specific and detailed. This is not only a process of analyzing selling points, but also a process of writing copy.

As long as you are open-minded and have a solid foundation, you can classify in more detail.

It sounds difficult to understand the target group , but in fact you can divide different types of people in detail according to their needs, pain points, interests, usage scenarios, etc., and there are standard operating procedures (SOPs) for all of these.

If you want to make an advertisement, you only need to think about the form of the material in advance, such as: Do you want an animated picture, a picture and text? Or a flash video? If you want everything, the platform's full-process intelligent editing tools and title recommendations can use AI to help you get it done.

Finally, data can be used to test the content direction and summarize methods to produce high-quality videos.

As an observer, I will use the platform "Creative Charging Station" , which has various courses, weekly reports, and industry creative trends, which are worth a look.

Therefore, it mainly brings out very powerful advertising ideas for everyone to see, helping advertising agencies, Internet celebrities, and production companies to quickly improve their advertising skills and solve the three main problems encountered when creating advertisements.

6. Instant Creation

There is also a platform dedicated to intelligent creative management called "Jichuang". You may ask: With so many platforms, what is the difference between it and Huliang Chuangyi?

Don’t be impatient, I’ll explain it in detail.

Bytedance mainly serves influencers, advertising agencies and production companies, while Jichuang focuses more on product display, live broadcast content, automatic script generation and virtual images.

For example:

Suppose you are a trousers expert, do you know what kind of trousers video can go viral? It's hard, right? Then you can come to "Jichuang" to have a look.

There is an inspiration library here, which is specially designed for different scenarios such as short videos, pictures and texts, product cards, etc., and is classified very finely by industry and target group.

Or if you are a dental beauty hospital and want to find customers on the platform, there are also a large number of B-side (commercial) scene materials waiting for you to choose. Whichever one you like, you can generate a script with one click.

When generating, the platform will also recommend scenarios based on your needs, such as whether to use it to bring goods or to attract traffic to the live broadcast room? Keywords, user concerns, and even the number of words in the script are all prepared for you.

If you are worried about the delivery effect of the material, it can also diagnose a single or all materials and give optimization suggestions. After delivery, you can also see the data report of the video and picture in the background.

By the way, it also has a smart creative tool called: live broadcast room decoration.

We often see some anchors with virtual backgrounds. How do they do it? They use this tool, AI can do it with one click, it's amazing, right?

Therefore, "Jichuang" has richer intelligent editing functions in B-side scenarios, covering industries such as big health, software tools, financial education, automobiles, and of course, it also covers some C-side (consumer-side) content.

7. Massive Arithmetic

Seeing this, you may be thinking, are there any creative insights or data insights?

It really does exist.

We are a huge number calculator, so we can work hard on the "numbers" for you ; in the digital world, we can use various online channels to attract customers and increase product sales.

It can deeply analyze the behavioral habits of users of each APP of the Douyin Group, and use massive engine data and technical capabilities to provide insights into content trends, industry research and advertising strategies.

Let me first tell you what I would do with “arithmetic”.

As a KOL, I often need to know which brands are riding on the trend and how many readers they have. It would be very time-consuming to search for them one by one, so I use the "arithmetic index" to input keywords to see which topic has the highest index, the number of submissions, the number of likes, and who caused public opinion first.

Every creator certainly hopes to be recommended by the platform after publishing a video, but sometimes, they find that the number of views is not ideal. What should they do?

In addition to some basic data in the APP, you can also view real-time and soaring hot spots on the "Juliang Suansu" website, which supports searches based on keywords, experts, videos, and topics.

In particular, the keyword index can help you optimize your video publishing strategy, reveal industry trends and explore marketing opportunities by analyzing hot words, user interests and hot events.

There are also brand lists, e-commerce lists, hot search lists, etc. that can be checked. These lists are divided very finely, like lighthouses guiding brand development.

If you find it troublesome, the arithmetic report can also help you organize the data into various reports, such as: industry analysis, product insights, user analysis. All the various Douyin reports you see in the group can be found here.

Dongjian’s special topics include marketing trends, business practices, and in-depth research, all of which are worth learning from. You can see how some big brands, such as BMW, Mercedes-Benz, and Volkswagen, create creativity here.

In short, you can basically find anything about digital creativity here.

8. Massive cloud map

There are creative insights, digital insights. Are there any insights about people?

Yes, there are.

The work of Big Data Cloud Map is mainly centered around "people". It is a data accumulation tool platform. In short, it focuses on four basic questions: Where is the target population? Who should we sell to? How to sell? What is the sales effect? ​​And how to summarize the experience and lessons?

How to understand them in a simple way? I don’t know if you have heard of such a concept before, called the 5A model of Douyin audience, which corresponds to the five stages of understanding, attracting, asking, taking action and advocating.

This model helps us understand the relationship between users and brands and observe conversions among different groups of people, enabling brands to find the key points of growth.

For example:

When brands do targeted advertising, they fear the wrong type of audience. They want to sell products directly, but end up with people taking one look at the ad and leaving.

At this time, we need to compare the characteristics of different groups of people and adjust the targeted strategies. Cloud Map provides modules such as opportunity group analysis and population penetration to help make decisions.

In these modules, you can directly see how to better combine marketing and business to improve business certainty in response to current brand needs.

After talking about people, let me talk about the products.

Before a brand is launched, the biggest worry is not knowing how big the target stock market is, whether the market is crowded, and whether there are any leading brands. Cloud Map can help you analyze the target market and avoid blindly relying on third-party data.

It subdivides various modules of the industry. You can clearly filter information according to categories and keywords, and intuitively see the market size and specific product conditions. This is its second major use.

Third, it can also help you do marketing review. After an event is over, you don’t know whether it is good or not, and you can only rely on the backend touch points of the e-commerce platform to complete it. Now, it can directly provide you with data analysis and make it a post-investment conclusion.

Specifically, you can see detailed analysis including activity overview, traffic, creativity, crowd, brand image and conversion.

Particularly worth mentioning is the "Label Factory" . For example, if you follow "lipstick", it can analyze data labels such as crowds and experts around this keyword; in this way, you can define your market more accurately through keyword customization and combining specific consumer behaviors.

Therefore, Juliang Cloud Map is centered on "people", serves brand clients, and makes the data clear.

9. Pangolin

There are e-commerce and B-side industries, what should developers do? There is also: Pangolin.

When you hear the name, you will think of the small animal with unique scales all over its body that can roll up to protect itself; but here, pangolin refers to a platform under ByteDance that connects advertisers and developers.

What is it mainly focused on?

If I were to describe it in one word, I think it would be: technological growth.

For example, GroMore technology allows you to independently allocate high-quality advertising traffic from different platforms, compete for the most profitable plan, and provide services such as traffic diagnosis and A/B testing.

Many people may be curious about what kind of technology GroMore is and whether it can be explained in a more popular way.

Simply put, it is an intelligent tool that automatically selects and allocates advertising resources. For example, if you have an online bookstore, GroMore can help you automatically select the most suitable advertising plan on multiple platforms (such as TikTok, Toutiao, etc.), so that your advertising visibility is maximized and the cost is optimized.

The Pangolin platform has more technical capabilities, similar to: AdSpark.

When you were browsing the headlines, you saw a lipstick advertisement and accidentally clicked it. As a result, you saw the same advertisement when you were browsing TikTok the next day. This is one of the capabilities of AdSpark technology.

It can appear in splash ads, banner ads, interstitial ads, and incentive videos to achieve accurate push; in addition to these, it can perform attribution monitoring, automatically optimize advertising content and bids, post-investment sharing, etc.

So, you may ask, who is it for? Who is using it? Currently, I see it in the casual game, medium and heavy game industries, as well as tools, and video and audio industries.

Overall, it is more inclined to provide developers with user growth, traffic monetization, and LTV improvement services.

10. DOU+ (help him/her become popular)

There is another word that you should be familiar with, DOU+ (help TA become popular).

It often appears below short videos to help them quickly gain more exposure. In simple terms, it answers two questions: What do I want? and What do I want more?

For example: You are watching short videos today and find that a blogger’s content is particularly good, but the number of views is surprisingly small.

If you think such good content should be seen by more people, in addition to giving likes, you can use DOU+ to "help it become popular". With just a small investment, you can significantly increase its exposure and attention. Similarly, it can also be used in live broadcast scenarios.

Just for entertainment? Any other use? Of course.

1. Quickly tag new accounts.

For new accounts, there is little data for the Tik Tok algorithm to refer to at the beginning, so it is difficult for Tik Tok to judge what kind of audience to push the content to. This is why no matter how good the content quality is, it will often still only have 500 views.

By placing a small amount of advertisements through DOU+, Douyin can quickly learn and build a data model of your content. This process is called "labeling."

2. Assist new accounts to find content direction.

It is difficult to test the quality of the content of a work simply by relying on the system's basic 500 playbacks. By using DOU+ to test, you can see more clearly which content is popular and which is not so popular.

3. Help the work pass review.

Under normal circumstances, when the natural traffic reaches 100,000, manual review will occur, and the review intensity is very strong now. When the work is about to reach 100,000, we can invest 100 yuan to change your work review channel from free to paid traffic review channel.

If the work does not violate any regulations, it is easy to break through the manual review restrictions and enter the next traffic pool. The same is true when it reaches 300,000.

In short, it is very suitable for personal use and has many functions. You can take a look and study it.

11. Linker Platform

Most of the above are centered around online operations. What about offline operations?

There are: Tik Tok Linker

What is it? What does it do? Who uses it? Simply put, it is a platform designed specifically for businesses that provide life services, such as catering, accommodation, entertainment, etc. Its main function is to help these businesses do online operations and marketing.

The popular explanation is: if you are an offline restaurant, accommodation, travel, leisure and entertainment, or beauty industry company, then you can join Douyin Linke. On the one hand, the platform will provide you with management capabilities, such as finding talents, finding traffic, making video ideas, and doing live broadcasts.

On the other hand, the platform has certain underlying technical capabilities and can help you solve cashier problems and SaaS problems. Therefore, it is a comprehensive platform for merchant recruitment, merchant connection, product management, content production, and store operations.

This is the first major module. The second major module is: clue ability.

Douyin Laike has an APP. In the service market, you can find various service providers. You can filter by city, industry, and service quality, and you can also consult and contact them directly.

For example, if you want to find some experts to visit your store, you used to have to look for them on other platforms, but now you can find them directly on Douyin Linke, which is very convenient.

There is another one worth paying attention to: local push.

Imagine that you are a cake shop owner and decide to launch a group-buying cake during Women's Day. After the product is on the shelves, shoot a video to introduce the cake, and attach the group-buying link and store location information in the video.

Next, you can use local push to promote the video, filter based on various information such as range, age, etc., and do a small test. You can see the conversion effect of cake sales.

If it’s good, continue to invest; if it’s not good, you can optimize the content. This kind of paid promotion can promote the sales of cakes. In addition, the platform can also help you to verify leads, operate merchants on behalf of you, check business data, etc. It seems that Douyin wants to be a platform like Meituan.

It is not currently under the umbrella of ByteDance, but I feel it has huge potential in the future. If you are a local merchant, you can pay attention to it.

12. Massive Ark

If you keep reading this, you will feel that, wow, there are so many products in ByteDance. Can I become an agent? How to become an agent?

Don't be in a hurry.

Bytedance provides its partners with a platform called "Byted Ark". This platform is specially designed for partners and includes a series of business functions from contract signing to customer follow-up, business processes, advertising optimization, to intelligent data analysis.

In other words, if you want to become a service provider, through Bytedance Ark, you can sign a cooperation agreement, open accounts for your clients, top up, and make prepayments. You can also manage and place advertisements and organize materials on behalf of your clients.

The platform also supports you to manage teams within the company, such as sales teams, media teams, and data analysts, making team collaboration more efficient.

In addition, Bytedance has also designed the Co-Engagement Award for its commercial partners.

What does it mean?

Excellent cases and service providers are selected quarterly, ecologically and annually. I have seen many classic cases in the past, such as Elizabeth Arden, NIO, ZhongAn Insurance, Qimao, DianTao, etc.

You can see by industry classification how others achieve maximum commercial results through massive investments and combination methods.

There is another question: when many brands cooperate with service providers, they don’t know whether it is professional or not? Is it an official agency? You can enter the full name of the agent (company) to check the validity period, service capabilities, and certification star rating of the official partner.

In addition, service providers have also achieved verticalization, including Star Map agents, advertising operations, marketing science services, and TuChong agents.

As of April 2024, I see a total of 113 companies, covering 11 industries ; this means that no matter what industry you are in, you can find a service provider that suits you on Bytedance Ark.

Okay, for easier understanding, let me sort it out for you:

Massive Engine is like a "brain center". If you want to invest in advertising related to lead collection, application promotion, and product traffic, you can look at Massive Advertising . If you focus on e-commerce, look for Qianchuan.

If influencers, organizations and businesses want to do live streaming or content marketing, they can check out Juleliang Baiying ; if they want to find business cooperation, brands want to place orders, influencers or MCNs want to take orders, or want to make a certain topic popular, they can go to Juleliang Xingtu .

A creative gathering place for advertisers, influencers, and production companies with a huge amount of creative ideas. Jichuang is specifically for product cards, which is more suitable for B-side business scenarios.

Massive Arithmetic makes it easy to find things about digital creativity; Massive Cloud Map , which used to start with people, helps to make data clear. Wear Armor serves technical developers and is used by the gaming and audio-visual industries.

If your work is not popular, try DOU+ for account positioning, and for local businesses, go to "Linker Platform". For agent management, go to Juliang Ark . I can't remember all of this. What should I do?

Don't worry, there is also Big Data . Here you can find all the knowledge about e-commerce operations and advertising, which are clearly classified by industry and scenario.

In summary

Understand the map and understand the business better.

I believe that as a fast-growing leading company, Douyin Group is undergoing changes in all aspects. Therefore, for each different module mentioned above, there may be no problem today, but the mechanism may be adjusted tomorrow.

This also means that only by keeping up with learning can you understand business; I hope this map can help you sort out the general context and know where to find the skills you need.

Author: Wang Zhiyuan

Source: Wang Zhiyuan (ID: Z201440)