6 popular article templates on Xiaohongshu｜Just follow them [Industry templates V2.0]

The author of this article has summarized the six popular article templates on Xiaohongshu based on his data, namely, collection of useful information, case display, information diversion, experience sharing, product recommendation and story type. It is recommended for friends who want to start an account on Xiaohongshu.

Industry templates are the fastest way to create an account. What are the specific industry templates on Xiaohongshu? How to quickly create an account by following industry templates?

According to the project operation companionship and Xiaohongshu data summary, there are 6 major explosive article templates in the site. Everyone can extend and combine them according to the form of industry templates.

1. Practical Collection

The most common form of popular articles on Xiaohongshu is collections of useful information, including evaluation science, pitfall avoidance, strategy guides, information compilation, and other types.

Practical knowledge notes can directly reflect the professionalism of merchants and bloggers, and are also the form of notes that are most likely to increase followers. Any blogger and professional account can add practical knowledge related content when operating Xiaohongshu.

Figure 1: Notes on the collection of useful information

Every industry has a template for a collection of useful information, and you can just copy it.

Take the tourism industry as an example. Search for "Hangzhou tourism". In addition to personal blogger notes, all red frames are templates that can be used for reference. Guides, pitfall avoidance, route maps, and evaluation posts can all be directly referenced.

Figure 2: Travel related information collection

Practical notes can not only attract customers, but also increase the weight of the account.

Users are more willing to interact with useful content, allowing the account to enter a larger traffic pool. For bloggers and merchants, when starting an account, they can first organize useful topics and then update the relevant content for attracting traffic.

2. Case Study

The case display includes customer reviews and service cases, which are applicable to industries such as decoration, courses, and legal disputes. Common examples include dialog boxes, before-and-after comparisons of decoration, and screenshots of WeChat dialog boxes.

Figure 3: Case presentation notes

The core of case presentation is to highlight the before-and-after comparison, such as before contacting you and after contacting you, highlighting the professionalism of the service, that is, the sense of conflict;

For example, in the legal center below, the first picture is arrogance, followed by the steps for why to pay back the money.

Figure 4: Example showing the specific process

3. Data Drainage

Information diversion is suitable for course customers, such as subject information, studying abroad, immigration, tests, Xiaohongshu operations and other industries, by sharing PPT and information products to divert traffic to private domains.

The biggest risk of data diversion lies in platform flow restrictions and account blocking, so it is recommended to use a matrix account.

There are three common ways to divert data

1. Note diversion: Add information in the notes to guide users to add WeChat or follow the official account.
2. Use a small account to attract users: Use a small account to interact with users in the comment section or private messages, and guide users to add WeChat or follow the official account.
3. Data diversion: Provide valuable data for download and require users to leave contact information to obtain it.

Figure 5: Data diversion method

Private domain customers can also cooperate with information to attract traffic. For example, beauty salon franchisees can compile knowledge about opening beauty salons into books and use the books to attract traffic to WeChat.

This method of attracting traffic has been proven to be effective. Users are more willing to leave information in private messages when they see physical books, and this can be done through a multi-account matrix.

Figure 6: Methods for attracting customers to beauty industry books

For example, various snack recipes can be used to attract customers, and the content can be organized into a WORD version, grafted through group chats, and then directed to private domains to acquire customers and realize monetization. This type of form has been tried and tested.

Figure 7: Various food recipes attract customers

4. Experience Sharing

The fourth type of explosive article template is experience sharing, including service delivery, product production, unboxing experience, etc.

Such as beauty stores directly shooting the customer experience process, immersive skin care, digital blogger shopping unboxing experience, OOTD display, etc.

Service delivery: filming the user experience process, such as immersive skin care in a beauty salon;

Product production: share the process of product production, such as pastry production process;

Unboxing experience: take unboxing and testing notes after receiving the product;

Category comparison: Comparative evaluation of multiple products, such as evaluation of flagship products of major mobile phone brands, belongs to the experience sharing series.

Figure 8: Experience sharing notes

5. Product Recommendation

Product promotion is suitable for merchants selling products on Xiaohongshu. There are single product, collection, and source promotion. The core is to reflect user pain points and authenticity and stimulate user purchases.

Figure 9: Product collection type recommendation

The official compilation of product recommendation notes can start from the five-step method of material creation, namely demand exploration, scenario construction, structure optimization, following hot topics and updating popular articles.

Figure 10: Five-step method for creating Xiaohongshu materials

Demand Mining: Who are my customers? What are their needs? What are their pain points?

Scenario construction: Focus on the user's pain points and choose to take notes in the form of pictures, text or videos. The following figure shows the shooting techniques for videos and pictures.

Figure 11: Shooting techniques for pictures, texts and videos

Structural optimization: bring out pain points + build scenarios + introduce products + discuss effects (purchase reasons, purchase guides, purchase actions, introduce purchase actions, when to buy)

Keep up with hot topics: When publishing notes, consider the latest traffic hotspots on the platform.

Hot article renovation: If there is a hot article before, you can do a second renovation. The topic remains the same, but the cover and copy are slightly adjusted to create a new hot article. For example, this hot-selling Bluetooth headset!

Title: Report!! I found a very good and affordable headset!! “Good and affordable headset” is the user’s pain point. The body of the note also embeds the reasons for purchase such as less than 60r, two cups of milk tea, long battery life, fast charging, etc. Finally, it says that the sisters who are interested should take action, which is also a purchase instruction.

Figure 12: Types of notes that recommend recommendations

6. Story Type

There are two types of stories. The first is a real-life story type; the second is a story interaction note.

There are mainly real-life photos, daily work photos, case collections, customer reviews, etc. For example, the housekeeping industry and the legal industry belong to this type. The core is to experience the sense of authority and professionalism through story business cards.

Figure 13: Story card industry

There are also some story-based content about traveling, decorating, job hunting, and shopping, because the real interactive data will be better.

Figure 14: Story suspense type notes

The above are the 6 most common templates for popular articles on Xiaohongshu. In actual operations, templates can be combined in multiple ways to find the most suitable template for your business.

Author: Jianghe Chats About Marketing

Source: WeChat official account: Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)