Business is bad! How to make an extra 100,000 yuan a month on Xiaohongshu

How to make money with Xiaohongshu has become one of the worries of many Xiaohongshu users. Seeing others earning over 10,000 yuan a month, they are inevitably tempted and want to take action, but they are restricted by the threshold of Xiaohongshu. First, they do not have a systematic understanding of Xiaohongshu, and second, they are not clear about Xiaohongshu's traffic distribution mechanism and platform rules. How can we make money with Xiaohongshu? Today, the author will talk about how ordinary people can make 100,000 yuan a month with Xiaohongshu.

01 How to view Xiaohongshu’s money-making opportunities

When it comes to how ordinary people can make money with Xiaohongshu, some people's first reaction is to take advertisements, but the main focus today is not here. We will focus on how ordinary people can make money with potatoes. Because of the masks, everyone’s source of income is not very prosperous now, and many users who have come into contact with Xiaohongshu have turned their attention to Xiaohongshu.

For us, Xiaohongshu is indeed very profitable. Almost every friend around me has a Xiaohongshu account, but they are not the kind who devote themselves to it and just make some pocket money.

Rather than valuing the money-making opportunities on Xiaohongshu, from my point of view, it is more like an opportunity to do a side job. If you are good at something, you can use Xiaohongshu to show it, and there is also room for self-improvement. Even if you really can't find a job one day, at least you still have an income.

What are the benefits of using Xiaohongshu?

1) Fragmented time

Although I usually deal with brands more often, I have also taught some students, including Xiaohongshu bloggers and sales anchors. They have grown up now. They all started out as side jobs and used fragmented time to increase their monthly income, so this point applies to most people.

There are two levels here. One is to have a stable job and operate an account for the company, and the other is to operate your own account. You have to set your own time. That is, in the process of doing this now, you should spend more time on the Xiaohongshu account. In the later stage, taking orders, monetization, and traffic will become easier.

2) Degrees of freedom

For example, if you are very busy recently, you can take fewer orders and focus on a stable job. However, if you are not very busy recently, you can take more orders. The number of orders depends on your own needs. Maybe you are too busy, so you can set up your own studio and become a boss.

In other words, there is a group of like-minded friends who work together to do this. The power of a group of people is far greater than that of an individual.

3) Accumulation of intangible assets

What are intangible assets? For example, I am a writer now. In addition to writing some articles at work, I also use my spare time to help others write Xiaohongshu manuscripts. In this process, my writing ability, creative ability, and planning ability are improving as I write more manuscripts, and more and more users see and like them. This is a long-term accumulated experience, and it is also a premium space.

You may only earn a few dozen yuan in royalties now, but in the future you will gain valuable experience by writing like crazy and accumulating experience. Your past accumulation will become your barrier over time. In addition to helping you make money, Xiaohongshu will also accumulate assets that are far greater than the current few dozen yuan.

4) Improve your own abilities

When we insist on doing something, there must be value in its existence, or we can learn something in the process. For example, I operate a Xiaohongshu account in my spare time. Not only does it provide me with some pocket money from my side job, but it also allows me to improve my topic planning, image processing, content operation, and note-writing abilities.

02 Why use Xiaohongshu to make money

The advantages of Xiaohongshu are obvious. Its traffic is accurate and cheap. More than 70% of Xiaohongshu's users are female users aged 18-35. They have stronger purchasing power than other groups and higher transaction volumes. Most of Xiaohongshu's users are high-spending people in first- and second-tier cities, and the threshold for creation is low. Other platforms require video creation capabilities and relatively more video editing requirements. In addition, the shooting time of a video is relatively long, and a video needs to be shot repeatedly.

Xiaohongshu's main way of attracting traffic is through pictures and texts, which are low-cost, simple and easy to operate. All you need is to be able to take photos and edit photos. You can retain Xiaohongshu consumers in the potato shop, without the need for sensitive operations such as attracting traffic to private domains. Potato shop consumption has greatly enhanced Xiaohongshu's closed-loop transactions.

1. How to open a potato shop?

Open the Xiaohongshu homepage - [Me] - [Three bars in the upper left corner] - [Creation Center] - [More Services] - [Upgrade to Professional Account] - [Open a Store] - [Sign in Now] - [Select Store Type] - Complete real-name authentication - Select the product business category - Submit for review - Complete store opening.

(The above process is for reference only. Xiaohongshu's backend platform has been optimized, and the details may be adjusted, but basically not significantly)

The most important thing is, what categories can we sell in our potato shop? How to find the source of goods? How to distribute goods in bulk without a source of goods?

The quality of Xiaohongshu's users is high, with a relatively high proportion of female customers, and most of them are based in first- and second-tier cities. The first recommended category is clothing, shoes and bags, the second is beauty and skin care, and the third is maternal and child products. These three categories are all more suitable for Xiaohongshu potato stores.

2. How to distribute goods in bulk without source?

We open the store backend, where there is a column of services. Then we enter the service market. In the selected services, we can see the one-click moving software. There is free usage time here, and you can choose according to your needs. The functions are similar.

Or you can find the product you want to sell on 1688 and click [Free Shipping for One Item]. After confirming the cooperation with the merchant, you can upload the product pictures and details to your store. If a consumer places an order on Xiaohongshu, you can directly click on the distribution order on 1688. You don’t need to pack and ship the product yourself.

Do you think opening a store is easy? But there are also some things to pay attention to:

① Regarding the choice of store type, if you are not a brand, it is recommended to apply for a personal store; for both types of stores, you need to pay a deposit of 1,000 yuan to open a store (there is a limit on the monthly sales quota for personal stores, and there is no sales quota for enterprises)

②After the store is opened, you need to associate the store or sell products in the notes

③Search for "open a store" on the homepage of Xiaohongshu APP to receive store opening benefits and free traffic support

④ No service fee is required for monthly turnover below 10,000 yuan, and a 5% service fee is charged for monthly turnover above 10,000 yuan

⑤ Currently, we do not support linking products from other stores to your own store. It is best to find the source of goods or offline merchants yourself.

⑥ To open a potato shop, you must first have a personal brand or brand authorization

03 Xiaohongshu potato shop earns 100,000 yuan a month

Case 1: Fairy Zhu Guangzhou Jiangnan Market

We first look at this account. We see that the account mainly focuses on fruits. The account started operating in November 2021, and it has been exactly one year since then. In one year, the number of followers has increased by nearly 60,000 , and the number of notes published is 125. On average, about 10 notes are updated every month, and the cumulative number of interactions has reached 75,000.

The content of the notes is mainly in the form of videos, and there are characters in them, which increases the user experience. The main content is the random selection of fruits, and what is mainly conveyed to users is whether the fruit flesh is full, whether it has a lot of juice, etc. At the same time, a time for live broadcast is set to attract users to stay in the live broadcast room and adopt hunger marketing (the potato shop has few fruit categories, and mainly attracts users to the live broadcast room to place orders).

There are many accounts selling this kind of fruit on Xiaohongshu, but no matter from the note data feedback or the store sales display, they are not very good. When opening a store in a potato shop, the important thing is how to use a few tens of seconds to stimulate the user's desire to buy. Even if your product is good-looking and has a good discount, if the user has no desire to buy, everything is in vain.

The store does not have many varieties of fruits, and currently only three kinds of fruits are available for purchase. However, we can see that the sales are quite good, with the highest sales reaching over 10,000. The sales of this one link alone have generated nearly 500,000 in revenue, and the cumulative sales of the three links are around 20,000. Moreover, the possibility of private domain sales cannot be ruled out.

In the fruit category, users like to pay for what they like. For example, I bought an avocado in this store this time and I thought the fruit was good, so I will buy avocados from this store again next time. If I want to eat other fruits, I will also buy them in this store first. This is user retention and fission.

In a store with only 6 links and four of them being of the same fruit, sales from a single link account for 50% of the total sales. This sales share is quite significant. The fruit industry is different from the clothing industry. The clothing industry focuses on product quality, appearance, color, etc. In comparison, the fruit page has great potential for development on Xiaohongshu.

Case 2: Liu Fufu

We can see the notes section of the account. The content of the notes mainly shows the color matching of mobile phone cases, dolls and other finished products. The focus is on attracting users and placing orders through dolls and handmade matching. Many people will not buy expensive mobile phone cases, which are matching personal items, such as cream glue. After all, people will get tired of it after using it for a while. However, it does not rule out users who are particularly fascinated by the images of dolls and characters.

The account not only displays cream phone cases, but also promotes different styles and combinations for different festivals. For example, the Christmas blogger made several phone cases with a Christmas atmosphere.

As the number of Apple phone users gradually increases, many bloggers have also begun to discover the business opportunity of cream glue phone cases. Whether it is on Xiaohongshu, Douyin or other social platforms, there are many DIY craftsmen. The population of Xiaohongshu is relatively young and has high purchasing power, so cream glue phone cases are relatively popular on the platform.

If you have this skill or a hobby in this area, it can also be a good choice for a side job. After all, it takes a short time to make cream glue mobile phone cases. However, the only shortcoming is that the unit price of the product is too high, and users may not be able to pay for it just because they like it.

The account of Liu Fufu mainly sells cream glue mobile phone cases. The blogger has posted the views and transaction volume of his store. The store has been on Xiaohongshu for about a year, and now its monthly income has reached over 100,000 . As we can see from the picture above, a cream glue mobile phone case is sold for 389. Among the products with such high unit prices, the store’s average monthly income is over 100,000.

We can simply calculate that the blogger can sell about 257 cream glue phone cases every month, but we know that cream glue phone cases are purely handmade, and there are also many co-branded dolls, so it is not difficult to guess the reason for the high unit price. We see that his store has a simple decoration style, but many products are sold out. The more popular or the cuter the handmade DIY, the faster it sells.

Case 3: Xingxuan Women's Clothing Factory

The account of Xingxuan Women's Wear Factory posted its first note on Xiaohongshu on August 26 this year. In the past four months, the account has posted more than 600 notes . On average, it updates more than 150 videos/pictures and texts every month. It can be said that the usage is accumulated, but when we look at its data, the current notes basically have no likes or collections. The early data was still good, and the number of fans increased by nearly 50,000 in less than half a year.

The account is updated frequently, mainly focusing on dressing and matching. However, when we look at the products, although it is a women's clothing account, the categories, styles and colors of clothes are relatively few. There are many types of clothing that can be conquered in the women's clothing category, and it can be expanded more, and perhaps the sales will be better.

Let’s not look at its account number first. The first feeling is that this store is doing really well. From the data point of view, it is also impressive. Based on the unit price of 35, the sales of a single product alone has reached more than 200,000 . The sales of the entire store in 4 months were more than 25,000. I won’t count the sales, but the bottom line is 500,000+. It focuses on one category, which is equivalent to creating a single product, and uses one product to drive the sales of the entire store.

04 Summary of the marketing of the French fry shop on Xiaohongshu

1) Include product links in your recommendation notes

Most users forget to include the product link when they are recommending a product. Users do not know whether the product is suitable for them, so they have no desire to buy it. Even if users have the desire to buy it, it will be discouraged.

2) Live streaming hits can bring more benefits

Product selection is crucial during live streaming. A good product (hot product) can attract users and drive the marketing benefits of other products, just like the blogger effect. If fans trust the blogger, they will also have relative trust in the products recommended by the blogger, and secondary purchases brought about by single product sales will also increase.

3) Consumers make comparisons in multiple dimensions when shopping . One sentence from you may inspire users to place an order. For example, if you find models of different body shapes and heights to wear a pair of pants to show the product, the chances of motivating users to place an order will be greater.

4) Keep posting notes , even if the data is not good. A note will not become a hit just because you think it will. Keep updating, not only to create a hit, but also to bring more traffic effect to sell goods.

5) Popular topics, picture materials, and copywriting materials can be reused (with slight changes, the idea of ​​changing the soup but not the medicine) until the note data can no longer be improved. The second thing is to persist in innovation.

Xiaohongshu has its own unique commercial value. The largest source of its traffic is high-quality note content. From opening a store to publishing notes, the entire closed loop has been completely completed. In terms of long-term value, it is a platform that can be deeply cultivated. Shudian is Xiaohongshu’s current key support target. The success of many people is not because of how great they are, but because they stand at the forefront of the times.

05 Xiaohongshu French Fries Operation Skills

1) Comply with platform rules

Xiaohongshu is very strict whether it is private messages or articles. Other platforms and banned words must be replaced with other ones. The platform will limit the flow if detected. When fans send private messages, you cannot send WeChat accounts and QR codes. Any homophones of the word "WeChat" are not allowed. Don't take the chance of crossing these red lines, otherwise the loss will outweigh the gain.

2) Share sincerely

Most of Xiaohongshu's users are relatively young, with students accounting for the majority, and have a relatively high level of education. Therefore, users have relatively high requirements for the knowledge shared by bloggers. Only high-quality content can continue to attract more fans.

3) Focus on fan stickiness

The stronger the fan stickiness of a blogger, the more fans are willing to interact with him/her. The better the initial exposure, the higher the probability of getting more exposure. This is not a joke. High-quality bloggers often care more about the needs of their fans.

4) Relevant topics

The more topics users discuss, the more popular the topic will be. It may be combined with hot topics, or have its own humor or criticism. Even an amateur blogger may create a note with over 10,000 interactions. Please pay attention to avoid user aesthetic fatigue. Please refuse to use the same old routine so that consumers will not fall into the same trap twice.

06 Final Summary

The cost of opening a store on Xiaohongshu is not high, but the later operation and traffic generation are the top priorities. If you are a hands-off shopkeeper, your store is destined not to become a profitable store. The entire process from attracting users to monetizing traffic requires double the effort. Every industry cannot avoid bumps and bruises in the process of wild growth, and the same is true for making money with a potato shop.

Making money from potato shops has become a new trend. Although not everyone can participate, it has opened up a new path for Xiaohongshu to achieve closed-loop transactions and business ecology.

What inspiration did you get?

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun (ID: zhuangjunweixin)"