Share juice and sell 500,000 orders

The author of this article shares a fruit juice cup account and analyzes the advantages and disadvantages of this account. This article is suitable for friends who have just started an account or whose account is in a stagnant period, so that they can analyze their own account and correct the problems.

Today I want to share an account about a fruit juicer cup. Every day, it shares how to make juice using various fruits, vegetables, nuts and other ingredients. In the end, it sold more than 500,000 orders, making a juicer a hot-selling product.

Let’s take a look at what this account did right and what needs to be improved.

1. Single product, precise positioning

This is a single product account, and almost all of its videos share how to make juice with a juicer.

On the one hand, the blogger himself can focus on creating content and not have to think about creative ideas for other products.

On the other hand, it establishes consumption awareness among users that this account sells juicers, which is also a precise screening.

In short, the fewer products there are, the more focused the content is, and the more accurate the users are.

2. Extremely comfortable content

Every video style has the effect of selling products. This account chooses a relaxed and concise style, rather than a shouting or recommendation style.

Instead, it is an immersive product experience that takes users to feel the product.

For one, the video uses some popular music, but it is very relevant to the product.

Secondly, the background of the video is clear and not cluttered, which is particularly suitable for the girlish style and meets its target users.

Third, from the account cover to the display of products and juicing costs, the entire video is not psoriasis.

Fourthly, many people like to watch juice making or have the need to make juice, mainly for beauty and fitness. Therefore, whether the blogger displays his personal figure or describes the text, it is related to these and stimulates the interest of users.

3. High product value

People who like to squeeze fruit juice usually have a girlish heart and like to beautify their skin.

Therefore, when selecting products, we must consider the psychological characteristics of these users.

Firstly, no matter how big or small the juicers are in the video, they all look good, and the blogger can also create some life scenes.

Secondly, the popular juicer is relatively small, easy to carry and operate.

It still remains the same, appearance is king, and appearance is the transaction currency of e-commerce.

4. Everything can be squeezed

Although he was selling a juicer, the blogger did not use too much data to emphasize the juicer itself during the video shooting.

Instead, it uses actual scenarios to answer users' questions and creates more usage scenarios for users.

For example, cucumber and pear juice, dragon fruit and banana milkshake, four-season almond milk, walnut and peanut milk, taro, purple sweet potato and red bean paste, etc.

It transforms the content of product attributes into tutorial and life-related content, allowing users to learn how to make juice from looking at products.

The above are what I think are the good aspects of this account, and it has also produced very good sales results.

But in my opinion, there are still several areas of this account that need to be optimized.

5. Irregular live streaming

Although this account is doing live broadcasts, the duration of the live broadcasts is generally only two hours, and it does not fully utilize the traffic of Douyin.

Moreover, the live broadcast time is not fixed. Sometimes it is from 1 to 3 pm, and sometimes there is no live broadcast for a long time.

This kind of product originally relies on live broadcast of juicing + blogger introduction, etc., and the live broadcast time should at least be doubled.

6. Lack of creative content

Although the video does not look sparse or high-definition, the overall content is not very innovative.

First, bloggers appear too rarely, which will lead to poor results in subsequent product extensions and live streaming sales.

Secondly, the same style has been used for a long time, which can easily lead to aesthetic fatigue and lack of freshness.

Thirdly, the point of squeezing everything is not fully explored. In fact, there are dozens of common fruits, and if they are combined, at least hundreds of videos can be shot.

Fourthly, the scenarios are not rich enough. In which scenarios should such a small, beautiful and practical juicer appear, such as camping, midnight snacks, breakfast, etc.

7. Products and content took a detour

While this account was filming the juicer, it also tried to sell other products.

For example, foods such as European bread and whole-wheat flakes, and he has also photographed health pots and mini rice cookers.

Including now shooting water cups, drinks and other content.

Although the product’s appearance and video style are good, it disrupts the user’s consumption mindset.

In fact, this account has the opportunity to create multiple products, but the method is problematic:

First, if you want to promote products such as European bread and health pots, you can create a new account, and your main account can completely direct traffic.

Secondly, the main account can make multiple styles around the juicer. For example, finding 10 styles is enough, and the rest is content innovation.

It’s like if you originally sold tea, and suddenly there were many videos selling fruits and biscuits. Users would be very confused and the conversion rate would be very low.

Third, if you want to transform yourself into a fitness blogger or a snack blogger, you must be determined to transform, including improving product selection and the number of video updates, otherwise you will waste the traffic of this account.

In addition, this account has more than 290 products selected in its showcase, which actually affects the brand and user consumption decisions. The more products in the showcase, the better.

You can go and take a look at the content of this account. For many novices, there is no problem in choosing a good-looking product and imitating it at the beginning.

Author: Village Chief WeChat Official Account: Shili Village