Breaking down the 12 types of Douyin bloggers, which one is the easiest to make money?

In today's era of rampant traffic and short videos, more and more people are interested in self-media. But which type of blogger is easier to get started with? What are the requirements for being a blogger? Let's follow the author's footsteps to find out.

Is it still possible to do self-media now?

Of course!

However, many people have been troubled by the question of which type of self-media is more suitable.

So today, the village chief will briefly sort out the 12 most common types of self-media on Douyin, and analyze their requirements.

1. Food

Difficulty of operation: one star

Job requirements: Ability to take photos and cook according to recipes

Monetization methods: advertising traffic sharing, window display and product promotion

Monetization cycle: 1-3 months

There are many directions regarding food, the most common of which is recipe teaching.

After further subdivision, there are also those that specialize in teaching the production of pasta products or braised snacks.

Among them, braised snacks and special noodles involve training and sales, and the monetization cycle is relatively short.

But pure recipe teaching or what dishes can be made for 10 yuan would be very long because the content is too repetitive.

2. Vlog

Difficulty of operation: one star

Job requirements: Be able to shoot, add drama to your trivial life and create highlights.

Monetization methods: advertising traffic sharing, live streaming sales

Monetization cycle: Daily

The main source of income for Vlog videos is the share of advertising traffic. Newbies in particular are supported and can generate income the next day after shooting on one day.

But if you want to make a lot of money, the trend has passed. It will take a long time to make money from live streaming.

In the past, it was okay to shoot vlogs, as people would watch even a simple diary of daily events.

Nowadays, if your vlog is not in good shape, has no story points, or fails to resonate with people, it will not get any views.

3. Emotional

Difficulty of operation: three stars

Job requirements: Able to transcribe, understand emotions, like to read various books, movies, and gossip

Monetization method: Live broadcast rewards, personal consultation

Monetization cycle: 1 month onwards

Ordinary people are not suitable to be emotional anchors. Not only do you not know how to read scripts, but the key is that users will not trust you after seeing your status.

To be an emotional blogger, you must either be good-looking, passionate, or have a professional background, so that users will feel trust in you when they see you.

The price of emotional podcasts is very high, but the requirements for bloggers are even higher.

4. Evaluation

Difficulty of operation: Two stars

Business requirements: You should like shopping and sharing, and have a basic understanding of the product's selling points, daily life scenarios, and pain points.

Monetization methods: window display and live streaming

Monetization cycle: 1 month onwards

The threshold for evaluation seems to be very low, but in fact it has relatively high requirements for copywriting, video format, and blogger expressiveness.

If today’s review bloggers don’t have any characteristics, doing product reviews is just a waste of money.

5. Parent-child category

Difficulty of operation: three stars

Business requirements: Must have children! Or experience in parent-child education is preferred.

Monetization method: window display and live streaming

Monetization cycle: 7 days

If you have children yourself, even if you are an ordinary person, you can sell goods by sharing your children’s daily life.

The core is the parents of this group, who have a strong sense of resonance and involvement.

But there is one thing you need to think about clearly, that is, parent-child accounts rarely become very large.

In addition, as children grow up, parent-child accounts will be replaced.

Because the most active parent-child accounts are often concentrated among children aged around 3-10 years old.

6. Travel

Difficulty of operation: three stars

Business requirements: knowledge of copywriting, photography, time, and most importantly, money. Either travel on a budget or travel for a year.

Monetization methods: advertising traffic sharing, advertising, live streaming

Monetization cycle: 3 months

Regarding monetization, why do I say starting from 3 months?

If you share the advertising traffic, you may be able to make a profit the next day, but if you want to make money from other channels, the monetization cycle will be very long.

If the content is not very good and the number of fans does not increase quickly, you may not receive any advertising for half a year.

7. Dressing

Difficulty of operation: three stars

Job requirements: good figure, good dressing skills, and good knowledge of fabrics, etc.

Monetization methods: window display and live streaming

Monetization cycle: 1 month onwards

This monetization cycle may seem short, but this is for professional players.

An ordinary person may shoot 100 videos and still not be able to sell a pair of pants.

If you want to work in the clothing industry, it will be really difficult if you don’t have a good figure and are afraid to show it off.

The key is that the refund rate for clothing is too high, so it’s useless for ordinary people to play.

8. Graphics

Difficulty of operation: Two stars

Business requirements: understand product selection, investment flow, and matrix

Monetization method: Window display

Monetization cycle: 7 days and above

Although graphic and text categories have traffic support, if you don’t know how to select products, especially how to invest in traffic, it will be a waste of time.

Many people say that pictures and texts are good, but when you try to operate them, you will find that the traffic is zero.

9. Drama

Difficulty of operation: Four stars

Business requirements: Ability to create and perform

Monetization methods: live broadcast rewards, live broadcast sales, product advertising

Monetization cycle: 6 months

If you have no money, no talent, and are afraid to destroy your own image, then give up this path.

Especially for drama-based shows, the monetization cycle is extremely long. That’s why many comedians can’t continue doing this, because they don’t make money.

10. Home Furnishings

Difficulty of operation: three stars

Business requirements: Know how to select products, know how to live, and know how to invest

Monetization methods: window display and live streaming

Monetization cycle: 1 month

It seems easy to sell goods through accounts for home furnishing and department stores, but the competitive pressure is huge.

Not only do we need good products, but we also need to be able to attract traffic.

If you want to sell household goods through natural flow, it is very difficult. Unless you have good content and are good at matrix.

11. Pets

Difficulty of operation: three stars

Business requirements: Love pets and understand creation

Monetization method: Window display

Monetization cycle: 3 months

90% of people cannot do this in the pet category. Not only does your pet need to cooperate, but you yourself also need to understand the content.

The core of pet accounts is personification, and users cannot find fun in the content. This kind of account will not work even if it has 1 million followers.

12. Commercial

Difficulty of operation: Four stars

Business requirements: understand the content, be persistent, and have strong delivery

Monetization methods: product advertising, backend monetization

Monetization cycle: 6 months

Many people are very interested in business analysis, whether it is case analysis or business event commentary, as well as the hottest business interviews.

This kind of thing looks simple, but it requires writing copy, appearing on camera, paying attention to hot topics, and even inviting guests.

The most troublesome problem is that it is difficult for commercial bloggers to monetize directly on Douyin.

All of them have to be transferred to the private domain for consulting, courses, training, communities, etc., so this is extremely challenging for the back-end delivery capabilities.

Most people shoot forty, fifty or even a hundred videos, but their number of fans does not exceed a thousand.

In addition, there are game bloggers, entertainment bloggers, science bloggers, founder IPs, etc., which will be shared later.

But no matter what type of blogger:

First, content creation is the core of the challenge. If you can’t write, shoot, or act, you’re definitely not going to succeed.

Second, the monetization cycle for self-media is extremely long. Teams can be selected based on accounts, but individuals rely on strength and time.

Author: Shili Village

Source: WeChat public account: Shili Village (ID: shilipxl)