If you want to shoot Tik Tok, you have to know how to pretend!

Many people don’t know how to shoot short videos or live stream. In fact, the key is just one thing: learn how to pretend!

The village chief has emphasized to everyone before that those who make short videos and live broadcasts are all actors.

If you can’t act or pretend, you can’t make good short videos.

Many people will certainly object, isn’t it said that sincerity is the biggest trick?

Isn’t it said that being down-to-earth, pure natural and original is the greatest killing aura?

If you really think so, then it is almost certain that you have not yet delved into short videos and live broadcasts.

So what is acting? What is pretending? How should we act and pretend to increase followers and bring in goods?

1. Cater to the audience to resonate and gain trust

Then we have to think about a question, why do we have to act and pretend when we shoot short videos?

Can't you just show your true self?

The answer is no. The most authentic display will have no traffic.

What you think you see is real, but it has been modified.

For example, when shooting short videos or live broadcasts, even if you are very angry, you cannot swear and you have to restrain yourself because the platform does not allow it and users will report it, so you have to pretend and act.

When selling food in a live broadcast, you have to act like the product is delicious, and you’re intoxicated and immersed in it.

If you are selling garbage bags in a live broadcast, you have to test it with a bucket to highlight the quality of the product.

But think about it, when you buy garbage bags yourself, do you try it with a bucket?

We also see a lot of accounts related to agriculture, rural areas and farmers, and we feel that they are very down-to-earth and bring back many memories.

But when it comes to doing serious farm work, look at the blogger's lines and dialogues, there is no such leisure time in real life.

Then why do we have to act and pretend?

There is only one purpose, which is to cater to the audience and meet the emotional needs of users.

If users like funny things, we will shoot funny ones. If users want to see sentimental things, we will make them cry. If users want to see sexy things, we will wear stockings.

Users want to see the beautiful mountains and rivers in the countryside, watch people fishing in the river, and pick bamboo shoots and herbs in the mountains, so we present these contents.

Through these, users’ expectations for content can be met, helping them broaden their horizons or evoke their memories.

2. How to perform and how to pretend

So the question is, when we are shooting short videos, how should we pretend and act so that users will like, trust, and buy from us?

1. Personality should be pretended

The first step in making short videos is positioning, that is, what do you want to shoot, what do you want to sell, and what kind of account do you want to create.

For example, if you want to create a maternal and child account, you must either be a pregnant mother, a mother who has just given birth, a parenting teacher or expert, or a maternal and child product operator who has been in the industry for many years.

For example, if you want to be a knowledge blogger, you need to highlight your academic qualifications, project experience, entrepreneurial experience, training honors, number of students, courses and books developed, results of training students, etc.

For example, if you want to be a blogger about agriculture, rural areas and farmers, then you are either a rural kid who returns to his hometown to start a business and honor his parents, or an independent woman who is tired of the city and is looking for the tranquility and beauty of the countryside.

Otherwise, if your personality is mediocre, users will have no reason to pay attention to you.

2. The scene needs to be installed

If you want to sell home products, you can’t take pictures outdoors, nor can you take pictures in the office.

You should rent a house or shoot at home to bring users into the consumption scenario.

If you want to sell fruits, you can’t take pictures at home. You should go to an orchard or take pictures in a shipping and packaging workshop.

If you want to sell training, you can't just do the talking alone, you should put up a background board with the words "such and such forum" or "such and such business school" on it. You should attend various conferences, communities, organize various offline trainings, etc.

Look at those people selling fishing rods. Who of them stays at home all day long talking about how good their fishing gear is?

Don’t we all go to the river or the lake, mix the bait, choose the fishing rod, and fish while showing you how?

The same applies to the accounts for agriculture, rural areas and farmers. You have to go to the fields, land, rivers, and mountains, and you have to take pictures of people harvesting local specialties in the countryside, who's getting married, who's buying a car, who's having a quarrel, and so on.

We want to bring users into our scenes. This is the same reason why we need to set up scenes when shooting TV series or movies.

Including Simba not long ago, why did he go to Thailand to sell durian and mangosteen, the cost was so high, and why did Oriental Selection go to Huangshan, Guangzhou and other places for live broadcasts? The purpose is to reproduce the scene, make you feel involved, and strengthen trust.

3. Acting is a must

When you have customers coming to your store, do you usually address them as family or brothers?

Do you usually get so excited when you buy something?

Of course not, but users need to be motivated to consume.

Just imagine if you get as angry as Simba in the store and talk about life principles like Dong Yuhui, how long do you think the user meeting room will last?

Therefore, we cannot completely copy the offline business model to the online one.

How often do you see bosses yelling "123, get on the bus" offline? When have you ever heard them quarrel over a dollar or two, or a product or two?

Of course not, because the consumption scenarios are different.

There are different methods of online sales. When users buy goods in the live broadcast room, on the one hand, they trust the anchor, and on the other hand, they are willing to spend some time listening to the anchor’s explanation.

Why don’t you try selling the line-reciting method in a live broadcast and see if it still works?

Therefore, if you don’t know how to shoot short videos now, or if you are a business that is about to make short videos, I hope you will think carefully about these three points.

Not only do we need to pretend to be a character, but we also need to pretend to have a good cognition and emotions.

Short videos and live broadcasts are amplifiers of emotions, and in many cases, the display of emotions is not necessarily a bad thing.

For the audience, emotional resonance is sometimes also a kind of release.

So the so-called sincerity is not a natural expression, but what kind of content, emotions, and products the users need, and we meet their needs. This is called sincerity and down-to-earth, not a self-centered performance.

Author: Village Chief, WeChat public account: Shili Village