8 sentences worth collecting in January

January is over, let’s take a look at the wonderful copywriting in January.

Before we know it, we wave goodbye to 2023 and welcome 2024.

In this January full of reluctance and regret, there are still many texts worth collecting.

Today, Mei Xiaohua has compiled some wonderful copywriting for us to treasure together. (In no particular order)

1. McDonald’s Laba Festival poster copy

It’s been a long time since I’ve seen such an outstanding poster copy. +1 for Maimen’s classic creative idea.

The text "八拉八八八" in the poster, in conjunction with the logo element, has its own sound effect. At this time, silence is better than sound, making people smile knowingly while unconsciously bringing in the classic sound effects of Maimen stores, creating positive brand associations.

As we all know, Maimen is always creative in its logo creation. This time, the "hearing" element is added to bring a different collision. It looks simple in form, but it is full of connotation. (Collect +1)

2. Workers' copywriting

The year-end summary from the creative team Frankly hits the hearts of the workers with every sentence. Just like the name of the team, every sentence is a confession.

Taking the blame, working overtime, revising manuscripts, squeezing into subways... For workers, appropriate self-deprecation may also be a good outlet for emotions. Promise me that you will smile bravely after reading this.

What was not said in the company,

After get off work, they all started swearing.

Each peak,

These are my low points.

I feel that the neighborhood doesn’t match the atmosphere.

But when I look at the house price, I feel I don’t deserve it.

My boss asked me to work 996.

Customers treat me as 711.

All roads lead to Rome.

Just no money to walk.

If I carry my computer with me,
Every piece of flat land can become a work station.

3. Paipaidai’s heartfelt short film

Don't always lift heavy things, remember to lift the lightness of life too.

Paipaidai’s latest heart-warming short film “Lifting the Lightness of Life” teamed up with athletes from the Chinese National Weightlifting Team to tell the wisdom of “lightness”.

In the face of life's pressure, everyone is like a weightlifter, and the seemingly small and "light" things in life are actually the outlet for frustration and hardship in life. The short film cleverly uses the perspective of athletes and the contrast between "heavy" and "light" to show the meaning of life. There is no overly dull preaching, which invisibly triggers people's thinking and resonance about life.

Featured copy:

We are all weightlifters, carrying our own livelihoods and responsibilities.

Or pick up an eyebrow pencil to touch up your makeup on a messy day

Be the one who holds up the rose between the bricks and cement

If you are stuck in the road by reality, just raise your chin and look at how beautiful the sunset is.

The heavier your life is, the more you need to pick up a pair of light chopsticks

4. New Interpretation of the Female Character

Industrial and Commercial Bank of China’s new credit card advertisement “A New Interpretation of the Female Character” starts with breaking down the Chinese character.

What’s interesting is that “始”, “妙”, “好”, “如”, “妙”, “她”, etc. are not only related to the female radical, but also have unique perspectives for interpretation.

The clever idea of ​​"a new interpretation of the character for woman" conveys the female perspective and voice while also communicating the brand's interests.
Featured copy:

Female, Taiwan, "beginning"
When a woman stands in front of the check-in counter, her new world begins

Female, second, "pose"
Women's repeated preparation for the future is a new attitude to love themselves

Female, male, "OK"
Women know that it is good to do what they like like a child.

Female, mouth, "like"
When women no longer use trouble as an excuse, life will be more comfortable

Female, young, "wonderful"
Women know that we can be less anxious and more enjoy the beauty of the moment

Female, also, "she"
When women discover that loving themselves is also a way to love the world, their love will always be responded to.

5. RT-Mart New Year Festival copywriting

With the arrival of the Spring Festival, RT-Mart has launched new fireworks copywriting.

This issue of the #New Year's Goods Have Something to Say# series also uses an anthropomorphic perspective and tells stories about the New Year atmosphere from the voice of New Year's goods.

The flavor of the New Year is the endless sound of firecrackers during the Spring Festival, the pockets full of candies, the red envelopes under the pillow, the happy time of sneaking a bite of New Year's dishes...it is also hidden in the prosperous New Year's goods.

Spring Festival couplets and window decorations. Life polished by time still needs careful decoration.

Mushroom Gift Box I came across mountains and seas to wish you a happy New Year

Chenpi duck, the people in front of you, the food in front of you, a lively gathering for a night

Snack Kaleidoscope I heard that being near me will bring you good fortune, wealth, and romance.

@白酒It's time to pour out the stories I've accumulated over the past year

Roast chicken gift box is a dish that has been around for more than 300 years and carries the blessing of time.

6. Walmart: "Life is Economical and Beautiful"

RT-Mart's "Fireworks Literature" is in full swing, and other supermarkets are also not idle. Walmart has launched a set of posters with the theme of "Life is Economical and Beautiful".

The poster design is very cute, with food as the theme and miniature characters in the scene, which grabs the audience's attention through contrast.

The extremely insightful text tells the money-saving philosophy of contemporary young people in a humorous or healing way - saving does not mean embarrassing compromise; beauty does not mean high cost.

Life is like building blocks, using cheap soft sticky things to pile up happiness

There is sweet matchmaking and cheap sweet potatoes also serve as a bridge for magpies

Tudou, even if he was born in the grassroots, he is still a popular idol with affordable price

I am not afraid of my best friend's tear point because the price of tissue paper is low enough

The level of Yuanqi breakfast has nothing to do with the price of the buns

7. The dialogue copy of "Fang Hua"

The new film "Fang Hua", adapted from Jin Yucheng's novel of the same name and directed by Wong Kar-wai, became a hit as soon as it was released.

The film unfolds from the perspective of the protagonist A Bao, telling the story of the business war in Shanghai in the 1990s. New and old actors compete on the same stage, and in the ever-changing market, human nature is slowly unfolded.

The whole film is full of topics and gimmicks, with the prosperous old Shanghai, the bustling atmosphere in the alleys, the unique Wang-style lens aesthetics, and of course the philosophical lines and copywriting, which makes people have endless aftertaste.

How can there be so many real and fake ones? What you can see is real, and what is gone is fake.

People always have to go one way or the other. The only bad thing is regret. There is no cure for regret.

The heart can be warm but the head must be cool

Jewelry is like men. It is better not to have it.

You think you are so good and it is all other people's fault. In fact, other people think you are full of problems. It is good to be optimistic, but you still have to plan for the worst. You have to plan ahead for everything.

Men and women are all old masters when it comes to these things. When it comes to me, I am just a primary school student who keeps repeating a grade every year and never gets a graduation certificate.

Doing business is not about who earns more, but about who lives longer. Don't think of achieving success overnight.

Favors are owed over and over again, just like painting a wall, so the favor will only grow thicker and thicker.

8. Oatly rural wall painting copywriting

The annual Spring Festival has begun, and no matter how it changes, "going home" is the eternal topic.

What new chemical reaction will occur when hometown meets urban workers? Recently, the oat milk brand Oatly made a bold move and moved the graffiti on the walls to the countryside.

It is worth mentioning that the copy is very down-to-earth, social and youthful at the same time. The annual hot words such as "ootd" and "citywalk" are not inconsistent at all. The well-measured humor also maximizes the expectations of workers for "going home".

If you are not used to it at home, it is probably because you forgot to bring the habit home.

The wind of missing you blows firmly from my heart to the entrance of the village

You're always out visiting stores, so why not go home and check in during the Chinese New Year?

Even if you walk through City Walk a hundred times, you still won’t find a backyard like ours.

Mom and aunt both want to learn your OOTD for the Spring Festival

Dad has drunk white, yellow and red drinks, but he has never drunk anything with iron.

Author: Meihua.com Editorial Department; WeChat public account: Meihua.com