Why build an independent website? Is it okay to sell food?

An independent website is a website that is free from the constraints of a third-party platform. Unlike Amazon and Shopee, it is not subject to the jurisdiction and control of the platform. Everything is decided by the merchants themselves. So why build an independent website?

1. Why build an independent website?

1. Independent sites are the needs of professional big buyers. Due to the epidemic, foreign buyers can only select products and inquire about prices online. Foreign big buyers usually do a background check on the supplier's strength before purchasing. A good independent site can enhance customers' understanding and trust in suppliers. If customers can't find your company's information online, especially new customers, how dare they place a big order?

2. Build your own brand for overseas expansion. Independent websites are completely owned by the enterprise itself, unlike Alibaba International Website, which is a third-party platform. The promotion and customer accumulation of independent websites belong to the enterprise itself and are not restricted by third parties. The accumulation effect of professional independent websites is getting better and better, and there is no price comparison between peers like on third-party platforms.

3. Create your own private domain traffic. With the development of modern information, customers are easily lost, especially on third-party platforms where there are many suppliers and customers have more choices. At this stage, having your own independent website and operating social media such as Facebook, LinkedIn, and YouTube can better retain customers and convert their orders.

2. Is it okay to sell food on an independent website?

Yes, you can.

Sellers should note that food exports require a food business license. In addition, different countries have different food safety requirements and require different certificates. According to the requirements of the target market, completing all the formalities can make the seller's export process smoother.

According to data forecasts, sales of food and personal care products will grow at the fastest rate before 2025. If sellers have resources in this area or are familiar with this category, take action now!

To sum up, the reason for building an independent website is to build the company's own brand overseas, have its own private domain traffic, get rid of the restrictions of third-party rules, and have its own customer resources.