Create a book list account! Douyin sold 400 million books in one year!

Is there any possibility for the development of book list numbers now? Let's see what the author says.

Is it still possible to get a book list number?

This is a question many of my friends have asked me recently. As a new way of playing in the traditional book sales field, many people say it is outdated.

After all, those who make money from book list accounts have been doing it for four or five years, but I think there are still plenty of opportunities!

Today I will talk to you from 5 aspects.

1. Is there still a market for book sales?

In the eyes of many people, reading paper books is something that happened 20 or 30 years ago or even longer.

Apart from education and examinations, the usual channels for obtaining information are from the Internet, and a mobile phone is enough, so it feels like no one buys books.

I am here to share three sets of data with you to let you know that the industry that you think is very traditional is still a market of nearly 100 billion yuan.

1. In 2022, the sales volume of my country's book retail market was 87.1 billion yuan, of which the sales volume of short video e-commerce retail books increased by 42.86% year-on-year.

In 2023, the sales value of my country's book retail market was 87.1 billion yuan, of which the sales value of short video e-commerce retail books increased by 70.1% year-on-year, accounting for 26.67%.

2. In 2022, Douyin sold a total of 250 million books, of which 49% were consumers who purchased books on the platform for the first time.

In 2023, the cumulative number of live broadcasts of book sales on the Douyin e-commerce platform exceeded 11.3 billion times, the total number of views of short videos on book trailers exceeded 101.3 billion times, and more than 400 million orders of books were consumed throughout the year.

3. In 2022, the number of reading videos on Douyin with a duration of more than 5 minutes increased by 279.44% year-on-year, the number of reading video views increased by 65.17% year-on-year, and the number of Douyin reading live broadcasts increased by 66.23% year-on-year.

So you can see that the book market is still very large, and short videos/live broadcasts are developing rapidly.

2. Where can I find the source of book list numbers?

So if you want to sell goods, you need to solve the problem of supply. What are the sources of goods for Shudanhao?

1. Offline wholesale channels such as 1688

You can go to 1688, Baidu Aicaigou and other online professional book wholesale channels, or even on Taobao and Pinduoduo's C stores, you can negotiate with some sellers about distribution and low-price policies.

2. Offline book wholesale market

In every province in our country, there are offline book wholesale markets, some are called book cities, some are called book warehouses, etc. You can browse these channels offline and then talk directly with the booksellers.

3. Online distribution selected alliance

If you create a book list account on Douyin, Douyin has a selected alliance.

If you sell books on Video Account, Video Account also has a distribution alliance.

There are various offline distribution supply chains including Kuaishou, Youzan, Moxiu, etc. You just need to choose from them.

3. What accounts can be created with a book list number?

There are many categories of books, and the target audiences are also different, so when creating a book list account, you must segment it. For example, you can create an account based on the needs of the group.

• An account for teaching supplementary books for parents and children, such as writing books, collections of correct answers, math books, picture books, etc.
• Books about entrepreneurship, management, and history based on what entrepreneurs do.
• Based on women selling emotional, essay, biographical and literary books.
• Based on the fact that the elderly can sell books related to health and wellness, for example, books such as "Chinese Medicine on the Table", "Dietary Therapy for All Diseases", and "Folk Prescriptions" have sold very well in the past two years.
• Based on the majority of users, some books on traditional culture and historical classics can be sold, such as Three Character Classic, Four Great Classics, etc.

You can search on TikTok or other platforms, and you will find that each type of book has a specific account.

4. How can we maximize the profits from book list numbers?

1. High Commission

The current profit from book distribution is still relatively high, generally between 30-50%. You can also find books with higher commissions on Douyin's Selected Alliance.

2. Product selection

In addition to high commissions, the most important thing is actually to choose the right book. For example, the "Traditional Chinese Prescriptions" we mentioned earlier was not popular at all before, but later it was selected and sold millions of copies.

3. Content Production

When creating a book list account and promoting products through short videos, the products are presented in the form of videos, so the ability to produce content is also very important.

Whether to use pictures or videos, whether to add music, or whether to appear in the video yourself, all require some thought and testing.

4. Paid streaming

The book list account on Douyin has definitely passed its bonus period, so if you want to make money, you have to spend money.

You need to pay for the content you create, and you need to do more testing on your own to figure out how to do it more effectively.

5. Matrix Account

The essence of a book list account is to sell goods through short videos, so the sales effect generated by one account will not be very high or sustainable.

Because unlike other personal IP accounts, it continuously outputs value and builds trust.

Therefore, if you want to make a lot of money with the book list account, you have to create a matrix account, and replace it with another batch after each batch goes bad.

Currently, there is a team in Hangzhou that creates book list numbers. They have nearly a thousand book list numbers and can sell 100 to 200 million books a year.

5. Which channel is most worth pursuing at present?

Tik Tok is currently the largest channel for selling books through short videos, but it is also a red ocean.

Not only are there many accounts, but the key is that they are eliminated very quickly.

If you are not doing a matrix, or do not have special content and delivery capabilities, it is not recommended to use Douyin.

It is said that the daily active users of Video Account have exceeded 800 million, but many people still don’t know enough about its monetization capabilities.

I think that Video Account, based on the WeChat ecosystem, has natural advantages in dissemination and consumption. Now it is the kind of platform that can make money quietly, so everyone can give it a try.

There is another channel that is often overlooked, and that is Kuaishou.

Many people have a low understanding of Kuaishou, but no matter how low it is, it is a fact that Kuaishou has hundreds of millions of daily active users and a GMV of hundreds of billions.

However, the core of Kuaishou is still product selection and identifying the right target audience, such as health and wellness, history, entrepreneurship, breeding and planting, etc. There may be opportunities.

Author: Shili Village; WeChat public account: Shili Village