How to do e-commerce on Amazon? Specific methods introduced

Nowadays, many businesses will join cross-border e-commerce platforms, such as Amazon, in order to expand their sales channels. Many people want to join, but don’t know how to do it? Today we will share some content about this.

1. Be familiar with the platform rules. After choosing a platform, you need to fully understand the rules of your platform. First, go to the platform's own learning website, such as eBay University, then learn on the foreign trade forum website, and finally use the various theories you have learned to gradually master them through specific backend operations.

2. Choose a good market. Amazon now has global store opening projects. Registration is divided into three regions, North American site, European site, and Japanese site. The market conditions of each site are different. For Chinese sellers, the North American site is easier. The language is only English, and most sellers can still cope with it. The European site has more problems, such as KYC review, VAT registration and declaration, and also involves minority languages. The Japanese site is an emerging site with a good market, but it is also a minority language.

3. Select products. To do well on Amazon, product selection is very important. Amazon attaches great importance to brands, so novice sellers must avoid minefields to avoid infringement. Common infringing pictures (directly copied from other sellers), certain elements on the product collide with other brands, counterfeit products, etc. In addition, when selecting products, avoid being haphazard and choosing everything like a grocery store. This is absolutely not advisable.

Fourth, logistics, whether you choose to choose self-fulfillment (MFN) or FBA, this is something that needs to be considered. It is undeniable that FBA has many benefits for sellers, but it is not only FBA that can make a store successful. At present, the common first-leg logistics methods are as follows: air freight, sea freight, and express delivery. There are many service providers on the market, but the quality levels are uneven. It is recommended that you pay attention to the first-leg logistics service providers officially recommended by Amazon. These service providers have been engaged in cross-border e-commerce logistics for a long time, have rich experience, and have their own air and sea transportation resources, so it is not easy to have problems.

5. Operation: How to operate a store well and how to attract traffic for promotion cannot be explained in a few words. You need to summarize and improve in the actual process of doing Amazon.

The above is what I shared today about Amazon. I hope it will be helpful to you. Amazon is now a well-known cross-border e-commerce platform. In fact, there are many similar platforms. But no matter what, if you want to do e-commerce well, you must read the above content carefully.

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