The year-end explosion, Douyin's fan growth list returns to the "million era"

As the year comes to an end, Douyin has once again seen a huge increase in followers, re-entering the "million-dollar era". This article will take you to an in-depth look at the phenomenon behind this craze, analyzing how Douyin successfully attracted users and regained popularity at the end of the year.

The Douyin fan growth list for December 2023 has been released. Let’s take a look at the list:

As the final month of 2023, the overall trend of fan growth in December has shown a more obvious increase compared with November: the highest increase in fans exceeded 10 million, and this achievement was achieved by @董宇辉, who was "loved" by the public because of the "small composition incident"; afterwards, the "top e-sports star" @张大仙 made his live broadcast debut on Douyin on December 2. The number of likes on the first day of the broadcast reached 1.27 billion, and the number of fans increased by 7.408 million that month. As of now, his number of fans has exceeded 50 million.

In addition to these two players who have their own aura and buffs, there is also the "coin-throwing player" @室内发 (东方阿宝), who topped the fan-growing list in November 2023 with his entertaining, stimulating and interactive outdoor quiz live broadcast. In December, he ranked TOP3 on the list with an increase of 5.09W fans, and his popularity should not be underestimated.

Screenshot of @温泉发(东方阿保)'s Douyin live broadcast room

After that, @闻神, an ordinary middle-aged uncle born in the 1970s, ranked TOP4 on the list with an increase of 4.75W fans, becoming the new top streamer of Douyin in December.

The protagonist of this account, Wen Huijun, is actually a driving school coach with three accounts on Douyin. In the morning, he is a gold medal coach with a 90% pass rate in the driver service department of @利安闻会军, recording and sharing various interesting things that happened in the driving school; at noon, he will appear in the account @闻神, dancing passionately to the popular BGM, without any burden; in the evening, he will unload the fatigue of the day and turn to the account @闻会军, posting some sad quotes with his own photos. This set of split but real punches made Wen Huijun quickly selected by traffic and became popular on the entire network.

@闻神TikTok Matrix video screenshot

According to third-party data, during the days when he was most popular, Wen Huijun held six live broadcasts on two Douyin accounts, with an average of nearly 25 million viewers per broadcast. In one live broadcast, he received 6,000 "carnivals" worth 3,000 yuan. It is worth noting that after a few days of "wild growth", @闻神's popularity began to decline, and he has been losing followers in the past half month.

In addition to these four accounts, there are three accounts with an increase in followers between 3 million and 4 million, six accounts with an increase in followers between 2 million and 3 million, and the remaining accounts have an increase in followers between 1 million and 2 million.

From the perspective of account types, the list covers games, music, travel, food, outdoor, dance, knowledge, cars and other tracks. Among them, travel accounts occupy three seats, showing a clear advantage, while the other tracks are distributed more evenly. It is worth mentioning that no account in the plot track made the list, showing an unprecedented "loneliness".

Looking at the accounts on the list, except for a few familiar faces such as @董宇辉 and @东北雨姐, most of the accounts are new faces that appear on the fan growth list for the first time. Next, Kas will focus on interpreting some accounts.

01. @何老师在天呆呆: Why can niche art popularization enter the public eye?

If we were to use simple language to summarize the content characteristics of @何老师在地呆呆, it would be "explaining art in a way that no one else has used."

According to Kass, @何老师在淡呆, who graduated from Tsinghua University, started posting works on Douyin on September 5, 2022. In the early stage, his content tended to tell jokes and some emotional insights, such as "How to imitate the speech of Beijing uncles", "How to imitate the erhua sound", "How to express love in the most noble way", "What should you do if the person you like has a partner", etc. During this period, he also posted some movie reviews. Overall, the content at this time was relatively scattered and there was no obvious differentiation, so the account did not receive much attention.

On July 5, 2023, @何老师在呆呆 started to output the series of content "What if the college entrance examination does not test the main subjects" in combination with the scene of high school classroom. In this series of content, Mr. He outputs a lot of professional knowledge related to architecture and art in vivid and easy-to-understand language, which makes many users who are "taking classes" in front of the screen listen with relish. At this time, the number of likes on the video began to exceed 10,000. One video explaining the differences between Japanese and Chinese architecture has reached 242,000 likes, and the account has received more attention than before.

In November 2023, @何老师在发呆呆 upgraded the content again, and the account ushered in a bigger explosion.

On November 27, Mr. He released a video titled "What is Art?" In the video, he played the roles of Mayans, ancient Greeks, medieval people, and people in the 20th century. He combined the corresponding images and texts to explain the art in the eyes of people in different periods, which made many people's perception of art concrete. Especially when he appeared as a person in the 20th century, he started from Picasso's perspective, explaining the art in his heart and showing his creative ideas, which made many people say "For the first time, I understand why Picasso painted faces like that" and "You made me understand Picasso all of a sudden"...

@何老师在呆呆TikTok video screenshot

This video received 119.2W likes, and @何老师在发呆has successfully opened up a unique creative path that uses scene interpretation to deeply restore the birth process of art. Through his videos, ordinary people with no art foundation can also acquire professional knowledge of art one by one.

For example, in his work released on November 30, Mr. He played both the painter and the model: the painter guided the model to walk forward while painting, and when the model finished walking, a masterpiece was completed. The creative idea of ​​Duchamp's famous painting "Woman Descending a Staircase" was thus presented to users in a concise and clear manner. This painting recorded the time trajectory of things on the same screen for the first time, and brought important inspiration for the creation of subsequent animations and movies.

In the work released on December 2, he also played the roles of painter and model, showing that a Greek painter more than 2,500 years ago turned the model, who was originally standing sideways, to face the front when painting, thus creating "The Warrior Leaving for War" - this painting featured the earliest front-facing foot in art history, and declared for the first time: humans should paint things as they really are, and the law of frontality that had lasted for thousands of years was broken.

@何老师在呆呆TikTok video screenshot

In other works, we can also see how Mr. He vividly restored the famous painting "Night Banquet of Han Xizai" through situational interpretation, using screens to divide different time periods, thereby showing a complete timeline on a continuous two-dimensional picture, leading human art to the four-dimensional world; we can see how ancient craftsmen invented the "dougong" structure to solve the problem of the instability of wooden buildings; we can see how Michael Jackson broke through the limitations of the time and successfully shot the world's first story-telling MV, which ushered in the era of feature films...

Under his vivid, popular and intuitive interpretation and expression, the originally obscure art theories and works of art are presented to the public in a brand new look. The audience seems to follow Teacher He back to the era when those works were created, and truly and immersively feel their creative atmosphere and creative mood at that time .

"This is equivalent to frying the bran into juice for me to drink." Similar messages are common in the comment section of Mr. He's videos. There is no doubt that his creative method has greatly lowered the threshold for art appreciation and quickly narrowed the distance between the general public and art, making "art no longer high-brow, but something that the public likes to see and hear." When users watch these videos, they can not only feel the spiritual cleansing and emotional resonance brought by art, but also gain a sense of self-satisfaction from the bottom of their hearts . This is also the core reason why this seemingly niche art popular science content can quickly gain fans.

02. In December, what other accounts have emerged as a rising star?

After seeing @何老师在散呆, let’s take a look at other accounts with outstanding performance in the December follower growth list.

The country's first visually impaired master of broadcasting @董琳娜, started posting videos of herself reading prose poems on Douyin from May 5, 2023. Her emotional and powerful voice is very soothing, touching the hearts of many users and bringing her a lot of attention.

On December 1 last year, @董丽娜 began to read poetry and prose in the live broadcast room, and another senior reader @李仓卯 also joined in. The two cooperated tacitly, conveying the unique charm of classic literary works with pure and moving voices, cleansing the hearts of the audience in the live broadcast room. After only 8 days of broadcasting, her account gained 2 million followers.

@不齐舞团 has been posting works on Douyin since 2017. Its early works all featured a group of people wearing young and fashionable clothes, showing off their superb dancing skills in the bustling streets. Due to its outstanding dancing skills, the account has already attracted a large number of fans in its early days.

In 2023, @不齐舞团 changed its youthful fashion and took the middle-aged uncle dance route: every time dancing on the street, it wears uncle's clothes and has a mature uncle hairstyle, and then easily performs professional dance choreography for various popular songs. The professional and skilled dance skills and funny and funny shapes form a strong contrast, which brings more fun and entertainment in addition to pure professionalism, thus greatly improving the watchability of the video, and the account has also been rejuvenated with new vitality.

Treasure appraisal blogger @听泉寻宝 mainly connects with viewers in the live broadcast room to help them identify various treasures. For ordinary users who are full of curiosity and desire to explore, the content of treasure appraisal itself is extremely attractive. In @听泉寻宝's live broadcast room, users can not only see various treasures, real or fake, to satisfy their curiosity, but also the highly entertaining interaction between the blogger and different people connected to the microphone also brings a lot of jokes to the video, thus attracting more people.

The above is all the analysis of Kas Data on the fan growth list in December 2023. 2023 has come to an end, and Kas will continue to pay attention to what the Douyin content ecosystem will look like in 2024.

Author: Yue Yao

WeChat public account: caasdata (ID: caasdata6)