What is a normal click-through rate on eBay? What is the reason for a drop in eBay page views?

For sellers selling goods on eBay, click-through rate is an important indicator to measure store traffic and exposure. So, what is a normal click-through rate on eBay? Next, I will give a concise and clear answer.

1. What is a normal click-through rate on eBay?

1. The normal click-through rate range is usually between 1%-3%.

According to eBay statistics and industry experience, the normal click-through rate is usually between 1% and 3%. This means that for every 100 times a product page is displayed, 1% to 3% of users will click to enter the specific product details page.

2. Click-through rate is affected by multiple factors and may vary between different categories and products.

Click-through rate is affected by many factors, including product category, competition, title and main image quality, etc. There may be large differences between different categories and different products, so it is necessary to consider relevant factors when evaluating whether the click-through rate is normal.

3. Continue to observe and analyze changes in click-through rate and adjust optimization strategies in a timely manner.

As a seller, it is very important to continuously observe and analyze changes in click-through rate. If the click-through rate is too low or fluctuates greatly, you can try to optimize the title, improve the main image, improve after-sales service and other strategies to increase the exposure and attractiveness of the product.

2. What is the reason for the drop in eBay views?

1. Fierce competition:

Competition on eBay is fierce. If more products in the same category are added, or other sellers adopt more attractive marketing methods, the number of views on your products may be affected.

2. Product description is not attractive enough:

If your product description is not detailed, accurate or attractive enough, consumers may be reluctant to click through to your product detail page. Therefore, try to provide clear product information and unique selling points to attract more potential buyers.

3. Inappropriate titles and keywords:

Titles and keywords play an important role in eBay searches. If your titles and keywords are not selected properly, they may not accurately match the user's search needs, resulting in a decrease in page views.

4. Store ranking declines:

eBay determines the ranking of products in search results based on multiple indicators, such as click-through rate, sales, reviews, etc. If these indicators drop, the ranking of your product may be negatively affected, which in turn affects the number of views.

On eBay, the normal CTR range is usually between 1% and 3%, but the specific situation is affected by many factors. If the number of views drops, it may be due to fierce competition, unattractive product descriptions, poor title and keyword selection, and a drop in store ranking.