Six ways to play with a food account, each one can earn money!

There are many food accounts on self-media platforms. How to manage a food account? Let’s take a look at how to play it.

If you ask me, what kind of self-media account is easiest to increase followers and get the most views?

I definitely recommend you to create a food account, even though the competition is very fierce.

But when it comes to food self-media, everyone thinks of cooking, but it is actually much more than that.

Today, I will list six ways to play with food accounts for you, I hope it will be of reference to you.

1. Food Teaching Number

As I said just now, this is the most common and also the most competitive.

The core reason is that the threshold for shooting is low. No matter what the conditions in your home are, as long as you have a mobile phone and a pot, you can shoot.

Even if you have an induction cooker or a portable gas bottle, you can take pictures of delicious food.

You don’t have to worry about running out of material when running this kind of account, because there are so many recipes and the audience is very broad.

Whether you like cooking or not, one day you will think about cooking. The key is that watching others cook and eat is fun.

But there are two problems with this type of account:

One is that the content is highly homogenized, and we must learn to make it different.

The second is that it is difficult to monetize, especially if you don’t appear on camera.

Therefore, if you have a food teaching account, you should monetize it as soon as possible, do live broadcasts, or use the traffic to do your own offline projects, etc.

2. Food Evaluation Number

To be honest, I think this is the easiest one.

You don’t even need to cook, you can just buy ready-made ones.

Whether it's snacks, cooked food, takeout or roadside stalls, it's all fine.

But the style of food reviews is different from cooking yourself. On the one hand, food reviews are to help users broaden their horizons, and on the other hand, they must be interesting.

There are many vertical routes for food reviews, such as testing famous brand restaurants, testing maternal and infant products, or testing local food on the Internet, etc.

3. Food for Fat Loss

This direction is relatively vertical, with less competition, but it is slightly more professional.

Because the main target group is to lose weight, which is actually the opposite of eating.

The purpose of delicious food is to encourage people to eat, and the purpose of fat loss is to guide people to eat less and eat correctly.

This direction is not suitable for everyone, because it tests three aspects:

The first is professionalism. You have to really understand food and know what to eat and what not to eat.

The second is willpower. You can persist in not eating indiscriminately, set an example, and maintain a good figure.

The third is to have results, that is, you have achieved good weight loss results, which is convincing. Or you can help others to lose weight or become beautiful.

So we see that most of the fat-loss food accounts are bloggers who are mothers, young women, fitness experts, etc.

4. Food exploration number

This type of direction is very interesting, with fast followers growth and a lot of things to watch, but it’s a bit expensive, so you need to have a little budget if you want to create a food exploration account.

There are two challenges in exploring a gourmet restaurant:

The first is professionalism. No matter whether your introduction of dishes or evaluation of food tastings is professional, you must be professional when you express your true feelings.

At least your reaction is real and unpretentious, and can arouse the user's appetite.

Most food bloggers’ reviews are not professional, but they are in good condition.

The second is result-oriented. What does it mean? If you want to realize the value of your food exploration, you still need to accumulate results over a long period of time.

It’s not that you can sell products in the same city just by taking pictures of a dozen restaurants.

Many people spend two or three hundred yuan to take pictures of a restaurant, and then spend three or four thousand yuan after eating at 10 restaurants, and then they can't bear it anymore.

Currently, most food explorations are done in the same city, and the main means of monetization are advertising and group buying, but one place is limited.

Therefore, accounts that cover the entire province and the entire country and have a slight tourism orientation have greater monetization value, mainly by developing into selling products and taking on brand and game advertisements.

5. Food Challenge

The core of this direction is not food, but challenge.

For example, challenges such as eating canned herring, stinky tofu, and snail noodles.

Or you can challenge yourself to eat 10 kinds of spicy strips, challenge yourself to use 10 yuan to cook a meal or buy vegetables, or challenge yourself to eat in the countryside, etc.

Food challenges are very interesting, so the content is very interesting and it is easier to create rich characters.

So whether from the perspective of traffic, increase in followers, or monetization, this account is pretty good.

The only problem is physical health. If you do this kind of challenge too much, your body will definitely have problems. But if you don’t do it this way, there will be less to watch, so it is a test of your innovative ability.

6. Food Photo and Text Number

At present, this type of subject matter is the simplest. It does not require real people to appear in the camera, and you can just take pictures and videos.

Mainly snacks, such as bread, milk, instant noodles, boiled eggs, sausages and so on.

There are tens of thousands of snacks available for purchase on TikTok. All you have to do is buy the products and take nice pictures of the details.

The core of a food picture and text account is three points: the first is product selection, the second is taking good-looking pictures, and the third is the format, fixed music, quantity, and copywriting.

Although this model is simple and can bring in goods, it takes a long time to realize cash.

Moreover, it is difficult for a single account to achieve results. It requires a matrix account and traffic investment to have the possibility of breaking out of the circle.

I believe everyone has seen the directions of the above six types of food accounts, but the most important thing is to put them into practice yourself.

7. There is always a chance for delicious food

1. There is always a chance for delicious food

No matter how fierce the competition in the food industry is, even if it is just teaching people how to cook, there will be new accounts emerging in five or ten years.

So there is always a chance. Don’t ever think that you can’t take a photo just because someone else is taking it.

2. Food accounts need to be differentiated

Although food accounts have a wide audience, if you want to stand out, you need to differentiate yourself.

Without differentiation, you will be drowned out.

For example, if other couples cook, then you can cook with twins, couples, teachers and apprentices, mothers and daughters, invite foreigners to taste or teach how to make Chinese food and snacks, and so on.

Others cook delicious food at home, but you cook delicious food by the river, in the mountains, in the desert, or in the office.

In short, when the ingredients and recipes are the same, the only way to differentiate them is through characters, scenes, and styles.

Author: Village Chief WeChat Official Account: Shili Village