BB King, a "chatty" expert who observes foreign cultures

From Korean culture and social phenomena, we can see the differences and commonalities between different countries and cultures. This article will introduce a Korean culture UP host who has become popular on Bilibili and analyze her content creation methods.

"Why don't Koreans have children?" "Are Koreans' stomachs made of iron?" "Don't Korean parents urge marriage?"...

If you have some understanding of Korean culture and society, you may also have some questions about the above questions. What are the differences in thinking styles and social phenomena between different countries? What are the commonalities behind them?

There is a UP host on Bilibili who seized people's curiosity about other cultures and used Korean social phenomena as material to create many popular videos.

She is @famous crosstalk actor BBBBB King. With her sharp comments on Korean culture and social phenomena, as well as her humorous language style, she has gained the attention of 2.13 million fans on Bilibili. Her fans prefer to call her BB King.

Why can BB King attract Chinese users by commenting on Korean social phenomena? What about the commercialization ability of @famous crosstalk actor BBBBB King?

1. Viewing the world from the perspective of the Chinese - BB King

When you click on the homepage of @famous crosstalk actor BBBBB King, the "memes" that come to you seem a bit too dense.

BB Queen's self-introduction reads "My dream is to travel around the world intermittently and achieve world peace and win the championship in the earthy video." She also frequently utters golden sentences in the video: "How a stomach of steel is made," "Stomach timeline," "There are all kinds of people on the Internet"... In the fast-paced editing and sharp ridicule, she completed a series of opinions.

Image source: Station B

In fact, it is not difficult to find out from watching BB King’s videos that @famous crosstalk actor BBBBB King is very eloquent and speaks very fast, so much so that netizens often comment below: Did I really not turn on the speed? Or the barrage floats by: I found some points in the sea of ​​stalks.

@The famous crosstalk actor BBBBB King's video content has a certain regularity. Most of the popular videos are BBB King sharing beauty makeup while expressing his observations on Korean culture, and occasionally performing small dramas. The spicy analysis and jumping language make this "chatty" beauty video attract many fans.

According to BB King's existing videos, his earliest contributions were some beauty tutorials and imitation makeup, but the differentiation of such videos was small, so the traffic was mediocre. It was not until November 6, 2021 that BB King released an episode titled "Why I gave up hundreds of thousands of annual salaries to study abroad", which attracted a large number of views.

Image source: Station B

Since then, BB King has gradually found the video positioning of "Study in Korea" and has produced many observation videos on Korean social phenomena. "Beauty + foreign cultural observation" has brought the account into a stage of fan growth. Recently, BB King has also launched a number of new video series such as "Artists' Makeup Artist" and "British Observation".

Image source: Station B

In the episode "Koreans marry so late, don't their parents urge them to get married?", BB King talked about the current decline in the birth rate in Korea - "prams are full of dogs", which sparked heated discussions among netizens. Some netizens said that this might be their choice in the future, while others said that the decline in the birth rate has led to many places now prohibiting babies from entering, which is not very friendly.

Urging marriage, Korean comics, Korean entertainment... BB King continues to comment on topics related to today's young people, and gives his own unique views, which has also gained countless attention.

In general, BB Queen can attract countless viewers because people can get a deeper understanding of the anxious young people behind the cultural differences, as well as the common problems and warmth of East Asian families through her videos. BB Queen is like a friend who keeps telling you that it’s okay and that you are not the only one who is in a “good mental state”.

Many people commented under her videos: "Spiritual independence is a very important life lesson", "All we lack is a little support and affirmation", "After seeing BB King's family sharing, I suddenly understood my mother"... Viewers found common ground in differences and saw the cultural differences behind different phenomena.

2. UP Hosts in the "Chatting Area"

It has been observed that "chatting area" UP hosts have become a type of UP on Bilibili.

Strictly speaking, the "Chatting Area" is not an official section of Bilibili. It was originally a joke by a group of UP hosts such as @Zhan l. Later, users thought that the term "Chatting Area" was very vivid, so it was widely used.

@梗指南 gave the definition of "Chatting Area" - in this area, UP hosts do not need sophisticated editing skills, they just need to tell their own experiences through the camera. No matter the troubles in study or the grievances in work, as long as your language is interesting enough, you will be loved by everyone.

In the past two years, creators with various backgrounds have appeared in the "Chatting Zone", including those who studied civil engineering, medicine, those who resigned and returned home, and those who have been working all the time.

For example, @侯翠翠 is a "chat zone" UP host. As an amateur, she initially relied on a 5-minute short video to exceed one million views. Since then, her account has continued to rise in popularity, and she has also become one of the top 100 UP hosts in 2022.

In her first video, "The blind date I talked to for half a month disappeared. Can you blame me for not finding a partner?", she did not use any fancy editing, but achieved millions of views just by pure chatting.

Image source: Station B

It is not difficult to find out by watching a few more videos that although the "chatting area" UP host's statement is a kind of ridicule, it can also reflect the users' approval of this form of content. Although real life is so magical, creators can choose to resolve it with humor, and viewers also resonate with this type of video.

The reason why BB King is loved by netizens is precisely this kind of language ability and psychological state: "even if the world goes crazy, he can still dig out logic from appearances, and use this logic to give you a three-and-a-half sentence."

It has been observed that BB King's videos are concentrated in 5-10 minutes, and the current playback volume of each episode is generally over one million, which stands out among similar creators.

Image source: Station B

At present, BB King’s video styles are quite diverse. As for the future, BB King may try to create life-oriented content based on existing videos to attract more user groups and further enrich its video content.

3. Outstanding Commercialization Capabilities

As the commercialization model of the Bilibili platform continues to improve, UP hosts will have the possibility of obtaining more business orders, and the commercialization model is not limited to content implantation.

On Bilibili, @famous crosstalk actor BBBBB King has also opened a product showcase. The products currently sold are mainly beauty products such as skin care products and beauty devices, as well as women's products such as women's watches and sanitary napkins.

@The famous crosstalk actor BBBBB King has not only won the love of the audience, but his commercialization ability is also not to be underestimated. His outstanding private domain promotion ability is highly favored by brands in the beauty industry.

For accounts like @知名相聲人物BBBB大王, the commercial potential of the track they are in is very large. With the continuous development of live streaming sales on Bilibili, we expect BB大王 to start live streaming sales and further enhance the commercialization possibilities.

Author: Guangye, WeChat public account: KOL User Manual (ID: KOL-TOPKLOUT)